110 episodes

Pattern of Purpose is a storytelling podcast spotlighting the humans behind the brands. Dedicated to the multi-passionates, the serial entrepreneurs, and the ideas people, if you’ve done it all and are ready to tie it all together, this is the show for you.

Host and messaging consultant, Kim Wensel, speaks with founders to uncover the through lines in their career, make sense of their story, and investigate how they’ve built a platform bigger than their business.

If you know you could make a bigger impact if you were better at selling yourself, settle in. Each episode is crafted to help you recognize the connection points in your own journey, develop your voice, and weave your experience into your message. This is Pattern of Purpose.

For show notes and guest profiles, visit www.patternofpurpose.com/podcast.

Pattern of Purpos‪e‬ Kim Wensel

    • Entrepreneurship
    • 5.0 • 37 Ratings

Pattern of Purpose is a storytelling podcast spotlighting the humans behind the brands. Dedicated to the multi-passionates, the serial entrepreneurs, and the ideas people, if you’ve done it all and are ready to tie it all together, this is the show for you.

Host and messaging consultant, Kim Wensel, speaks with founders to uncover the through lines in their career, make sense of their story, and investigate how they’ve built a platform bigger than their business.

If you know you could make a bigger impact if you were better at selling yourself, settle in. Each episode is crafted to help you recognize the connection points in your own journey, develop your voice, and weave your experience into your message. This is Pattern of Purpose.

For show notes and guest profiles, visit www.patternofpurpose.com/podcast.

    Be Honest With Yourself: Personal Storytelling in Your Brand // Shawnta Jackson

    Be Honest With Yourself: Personal Storytelling in Your Brand // Shawnta Jackson

    How do you decide which pieces of your story to share and where to share them? How do you know when you’re even ready to do so?
    Today’s guest, Shawnta Jackson, is a master at using storytelling to leave a lasting impression. No matter the arena, this successful leader, social entrepreneur, author, podcaster, and single mother commits to showing up as the highest expression of her authentic self. That kind of exposure isn’t easy; even a calculated risk comes with a high degree of anxiety. For Shawnta, however, the rewards of repeatedly stretching beyond her comfort zone - and modeling that lived experience for her audience - continues to inform her life choices.
    Shawnta and I discuss leveraging our overlapping personal and professional identities, when appropriate, in the stories we share and journaling as a creative tool for self-assessment. We also talk about sorting through the shame that often keeps us from crafting more compelling narratives.
    Please note: We discuss sensitive topics, including domestic abuse. Listen with caution and, if you need to step away, I’ll be back next week with a solo episode.
    In this episode, we cover:
    Navigating the in-between stages of life, where we no longer quite identify with the way we once did, but haven't fully stepped into our future identity, Journaling as a therapeutic activity and planning device, Taking action outside our comfort zones, Overcoming the shame associated with sharing difficult life experiences in the content we create, The evergreen wisdom of acclaimed mentors, and Deciding which of our personas show up where.  
    Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

    • 43 min
    Building Authority With Your Bio

    Building Authority With Your Bio

    We all struggle writing about ourselves. It can feel self-important, pretentious, even put on.
     
    Then there are the questions of how to blend what you did before with what you’re doing now and how to sound professional without sounding boring. 
     
    Yet bios are important. They capture attention. They build connection. And they help you become more visible.
     
    In this episode I’m giving a rundown of what you need to know to update your bio, including:
    How your about page, LinkedIn profile, social media bio, and press bio differ; What you need to know about streamlining your professional narrative; and Where to find the best bio inspiration.  
    Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

    • 18 min
    What If I Don’t Have a Rags to Riches Story?

    What If I Don’t Have a Rags to Riches Story?

    Oh, the allure of rags-to-riches transformations! We see this genre of messaging everywhere. Perhaps we’ve even surrendered our own histories to the template, running modest career moves and hard work through the wringer until we’ve disappeared from the subsequent tale. Ouch.
     
    I’m here to tell you that the point of your story isn’t just to shock someone. It’s to connect, and to humanize, and to build trust. You don’t have to contort your narrative into a wildly provocative origin story to improve credibility. Sure, rags-to-riches storytelling captivates; it’s glossy, and it’s ubiquitous. But to what end? In this solo episode, I debunk its seductive but ultimately unsustainable charms and offer ideas to help you craft more relatable messaging.
     
    In this episode, I cover:
    The unsustainable allure of rags-to-riches narratives, Using “micro-moments” to connect with your audience, Disentangling your story from a belief that your life’s purpose must be linked to your work, Abandoning the need to prove your professional capabilities ad nauseam, and Questions to help you craft a more convincing and relatable brand story.  
    Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

    • 15 min
    An Alternative To The Lemonade Stand Story

    An Alternative To The Lemonade Stand Story

    That entrepreneurial origin story of yours could use a refresh. While there’s nothing inherently wrong with the standard lemonade stand tale, much like the MBA story, it’s merely acceptable rather than meaningful. Whether you call it your origin or founder’s story, the true soul that keeps your audience listening lies in the turning points.
     
    But how do you reintroduce yourself after relying on the standard opener for so long? Hint: Don’t start at the beginning. In this solo episode, I explore the questions that inform more relevant, relatable narratives, and share details on crafting origin stories that audiences can feel rather than hear. 
    In this episode, we cover:
     
    Why your narrative doesn’t have to start at the beginning,  Using turning points to provide an audience with access into your story, Examples drawn from fellow founders, Questions to aid you in crafting a more compelling why, and  How mistakes and everyday “messiness” leave an indelible mark on an audience.  
    Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

    • 16 min
    Public Speaking As An Emerging Thought Leader // Alexia Vernon

    Public Speaking As An Emerging Thought Leader // Alexia Vernon

    You’re ready to speak more but you aren't sure what to talk about. You aren't even convinced your story is compelling enough to share. 

    Today's guest, Alexia Vernon, would challenge you on that point. She believes that we are equipped with the tools we need to make an impact from the stage right now. 

    • 49 min
    Why Your Brand Is Attracting Clients Who Can't Afford You

    Why Your Brand Is Attracting Clients Who Can't Afford You

    It takes more than raising your prices to attract premium-paying clientele. Your brand approach has to instill confidence that you can serve them in the way they need and expect.
     
    This is where the small businesses and agencies of the world become differentiated.
     
    In this episode I’m sharing 7 things that premium clientele are looking for and the 5 tactics we’ve been taught that are creating question marks in their minds. I share:
     
    How to adjust your brand approach to instill confidence, Why you need to review in your customer experience right now, The mistake I made when trying to convey a customized approach,  How important social media is to clientele with cash on hand, and Whether top-paying clients want to be educated or not.  
    Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.

    • 25 min

Customer Reviews

5.0 out of 5
37 Ratings

37 Ratings

kkkkkkkkkkkkksssssss ,

Episode 104 was my favorite

I love Kim’s voice and perspective. I’ve never heard of the concept of “slow business” before but that resonated with me. Yes to being critical of all of the growth tactics and passive income and groups and doing all the things to get on the fast track to lots of $$$ with launches, etc. Yes to doing business authentically and meaningfully even if it takes a bit longer to get to wherever you want to be. Kim, you truly are gifted with words. You do what you do so well. Thank you for sharing your voice with the world! And even for making difficult decisions like turning down launch copy work. No judgment to anyone who does do that or even if you change your mind in the future. But I respect that you make difficult decisions and your ability to stick to your “zone of genius.”

Rach834783 ,

So many good nuggets of info!

I always find Kim’s topics relevant and useful to me as a business owner. The way she breaks down each topic into little golden nuggets that I can take away is amazing. I also appreciate her ability she has to ask questions that get me thinking in a new way about myself, my business and my story. I always find answers and inspiration here. It’s a must listen show!

joshgreenbaum ,

You’re speaking right to me!

Ep 101: Words to not use was SO on point. For anyone who wants to differentiate from the status quo of the market, express your voice, and GROW your business must listen to this!

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