84 episodes

Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.

Pattern Shift Pattern Shift - P.S.

    • Leisure
    • 4.9 • 15 Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    # 81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action

    # 81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action

     I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a mindset shift. So we talk about why a mindset shift is necessary to encourage you to get out of your comfort zone while still taking care of yourself. Because… if you don’t change anything, nothing will change. So unless you are happy and content where you are as a person and a business owner, this episode is for you! 
    FULL SHOW-NOTES WITH TAKEAWAYS
    patternshift.fm

    GET MAILS HERE!


    BEST QUOTE FROM THE EPISODE
    "People are afraid of change. Some see it as a threat, while others see it as an adventure." 
    LINKS
    Byron Katie's Work: Explore Byron Katie's approach to mindset and self-inquiry through her official website: The Work of Byron Katie
    Shirzad Chamine - Positive Intelligence: Learn more about Shirzad Chamine's work on positive intelligence and mindset shifts: Positive Intelligence
    Bullet Journaling: Discover the bullet journal method for productivity and organization: Bullet Journal
    Marie Kondo's Method: Explore Marie Kondo's approach to decluttering and organizing for a more mindful life: KonMari
    Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
    DOWNLOAD the Core Focus Compass HERE
    If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show
    ☆☆☆

    ☆ SUPPORT THE SHOW ☆
    If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
    Apple Podcast subscription
    super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription
    one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
    ☆ JOIN THE WAITING LIST ☆
    for the March cohort of the Ja, Wol Business Program!


    ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

    • 24 min
    #80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values

    #80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values

    In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success.
    I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness.
    Highlighting models like SMART, GROW, and WWHW, I emphasize specificity, measurability, achievability, relevance, and timeliness in goal setting. Through examples across various business aspects, I demonstrate how goals can be tailored to individual needs and values.


    FULL SHOW-NOTES WITH TAKEAWAYS
    patternshift.fm 


    GET MAILS HERE!

    BEST QUOTE FROM THE EPISODE"It's crucial to integrate personal and business values for clarity and effectiveness." 

    LINKS
    Goal Setting Worksheets
    Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
    DOWNLOAD the Core Focus Compass HERE

    If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show
    ☆☆☆

    ☆ SUPPORT THE SHOW ☆
    If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
    Apple Podcast subscription
    super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription
    one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
    ☆ JOIN THE WAITING LIST ☆
    for the March cohort of the Ja, Wol Business Program!


    ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

    • 30 min
    #79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges

    #79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges

    I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you don't know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap. 

    I was moved and frustrated by the ever-returning struggles of small creative businesses. So in this episode, I'll guide you through the fundamental steps of building your own business in a simple and straightforward manner. While these steps may seem basic, they provide a solid foundation for anyone embarking on their entrepreneurial journey. My aim is to boost your confidence and highlight areas where you may need further education or information.
    FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm 
    GET MAILS HERE!

    BEST QUOTE FROM THE EPISODE"Knowing your needs, values, and goals is the foundation of building your business."

    LINKS#76 - Unraveling your business identity - pt 1. Your Identity
    #77 - Unraveling your Business Identity pt 2. Your Customer’s Identity
    the printmaker that inspired this episode: 
    Rachel Snowdon https://www.rachelsnowdon.com/
    Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
    DOWNLOAD the Core Focus Compass HERE

    CONNECT WITH SASKIAwebsite
    If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show
    ☆☆☆

    ☆ SUPPORT THE SHOW ☆
    If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
    Apple Podcast subscription
    super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription
    one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
    ☆ JOIN THE WAITING LIST ☆
    for the March cohort of the Ja, Wol Business Program!


    ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

    • 50 min
    #78 - How to Sell Your Products Without Feeling Gross

    #78 - How to Sell Your Products Without Feeling Gross

    Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a sprinkle of humor.

    I spill the tea on transforming your approach to selling. It's not about pushing for money; it's about serving and sharing your passion. The key is understanding your audience's needs and authentically connecting with them. From dealing with nerves to choosing the right platforms, I share personal insights and practical tips. Learn from my adventures on Instagram and get a sneak peek into my upcoming Pinterest journey. Celebrate wins, big or small, and use feedback to continually refine your approach. Remember, selling isn't icky when it aligns with your values and feels like an extension of your genuine self. 
    If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show
    ☆☆☆

    ☆ SUPPORT THE SHOW ☆
    If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
    Apple Podcast subscription
    super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription
    one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
    ☆ JOIN THE WAITING LIST ☆
    for the March cohort of the Ja, Wol Business Program!


    ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

    • 43 min
    #77 - Unraveling your Business Identity pt 2. Your Customer’s Identity

    #77 - Unraveling your Business Identity pt 2. Your Customer’s Identity

    SUMMARY
    In this episode,  we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.
    I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.
    The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity. 
    FULL SHOW-NOTES WITH TAKEAWAYS

    https://www.patternshift.fm

    GET ON THE LIST for updates and actionable tips!

    BEST QUOTE FROM THE EPISODE
    "If you're honest and true to yourself, you'll feel good about what you do. You won't step out of boundaries, you will be honest and true."

    LINKS
    NotionBullet Journal MethodIdentify your Identity WorksheetIf you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show
    ☆☆☆

    ☆ SUPPORT THE SHOW ☆
    If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
    Apple Podcast subscription
    super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription
    one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
    ☆ JOIN THE WAITING LIST ☆
    for the March cohort of the Ja, Wol Business Program!


    ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

    • 36 min
    #76 - Unraveling your Business Identity - pt 1. Your Identity

    #76 - Unraveling your Business Identity - pt 1. Your Identity

    SUMMARY
    Hey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner.

    We dive deep into the importance of standing out authentically in the market, steering clear of trends, and embracing your unique identity.

    I highlight the need to align personal values, understand customer needs, and create a sustainable business model.

    Don't miss out on the free PDF for self-discovery prompts and the opportunity to sign up for Pattern Shift updates and join the Ja, Wol Business Circle.

    Let's explore the transformative power of individuality in the creative business landscape together.

    FULL SHOW-NOTES WITH TAKEAWAYS

    https://www.patternshift.fm

    GET ON THE LIST for updates and actionable tips!

    BEST QUOTE FROM THE EPISODE

     "Don't forget that what is popular and what you see a lot of can become boring very fast. Be yourself, and your uniqueness will endure."

    LINKS
    NotionBullet Journal MethodIdentify your Identity WorksheetCONNECT WITH SASKIA
    website https://www.patternshift.fm
    community https://community.ja-wol.com
    e-mail info@ja-wol.com
    If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show
    ☆☆☆

    ☆ SUPPORT THE SHOW ☆
    If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
    Apple Podcast subscription
    super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription
    one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want).
    ☆ JOIN THE WAITING LIST ☆
    for the March cohort of the Ja, Wol Business Program!


    ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

    • 28 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

Yorkish ,

A Treasure Trove of Information

This show hits all my requirements for a superb podcast. Saskia has a lovely tone to her voice, and her presentation is flawless. Her guest list is amazing, from big names in the knitting industry to women like me, who just love fiber, and want a slower, cleaner, simpler life. I appreciate the wide range of topics that she covers, as all are very interesting. This is now my favorite fiber podcast, and I eagerly wait for new episodes!

Sumokro ,

So encouraging!

I love listening to assailant and her interviews with others. As a small business owner myself, it’s very encouraging to listen to other entrepreneurs success stories. This podcast doesn’t make me feel rushed; it assures me that we can all grow, slowly but steadily.
Thank you, Saskia! Wish you luck in your business!

ElizJoy14 ,

A lovely listen

It’s always a joy to listen to Saskia’s episodes and her interviews with guests! My favorite episode so far is the one with Alice Carolina from The Ethical Move.

Top Podcasts In Leisure

House Rules with Myquillyn Smith, The Nester
Myquillyn Smith
Fallout Lorecast - The Fallout Video Game & TV Lore Podcast
Robots Radio
Critical Role
Critical Role
Sword AF
Smosh
Duck Call Room
Si Robertson & Justin Martin
The Big Three by Donut Media
Donut

You Might Also Like

Check Your Thread
Zoe Edwards
Haptic & Hue
Jo Andrews
The Yarniacs: A Knitting Podcast
Gayle & Sharlene
Pardon My Stash
Meg, Drea, Tina, and Jess
Knitmoregirls's Podcast
The Knitmore Girls- Jasmin and Gigi
Seamwork Radio: Sewing and Creativity
Seamwork