Paul's Agency Podcast

Paul J Emmanuel
  • 0.0 (0)
  • MARKETING

Conversations with world-class agency founders and operators to uncover concrete, actionable, and tactical advice to help you scale, automate, and profit from your own agency. The Feeling of Flow. You know the feeling. It happens when everything just clicks. Your team is buzzing, clients are thrilled, and you’re working on the strategic vision that actually excites you. It feels effortless. Like magic. But it isn’t just magic. It’s a formula. Once you discover it, running your agency becomes the most rewarding game you’ll ever play. Welcome to Paul's Agency Podcast. We celebrate the breakthrough. Each week, we sit down with the founders, leaders and experts who have cracked the code to building agencies that are as joyful as they are profitable. Are you ready to fall in love with your agency all over again?

Episodes

  1. 6D AGO

    The Local SEO Playbook 2026: What’s Changed + How to Do It Right

    Greg Gifford is one of the most recognized voices in Local SEO and a longtime conference speaker known for practical, no-fluff advice. If you’re doing Local SEO for plumbers, lawyers, dentists, restaurants, dealerships (or any business that serves customers in a geographic area), this episode gives you a clear framework to align website + links + GBP + reviews into one cohesive strategy. In this episode, we cover: Chapter 1: Why Local SEO Matters (It’s a Different Algorithm) 2:35 Local intent + why Google switches algorithms3:21 Local vs traditional ranking behavior4:59 Relevance, prominence, proximity explained Chapter 2: Local Content & City Pages 6:21 The city-page mistake: “1,000 pages” + spam signals7:49 When city pages still work (and when proximity kills them) Chapter 3: Reviews as Strategy (Not a Checklist) 9:14 The 4 local signal pillars (site, links, GBP, reviews)21:50 Using reviews to improve content + reduce expectation gaps Chapter 4: Local Link Building (What Actually Moves the Needle) 12:05 Why most teams avoid link building15:34 Why nofollow can still help in local Chapter 5: Guest Posting, Entities, and AI Visibility 16:08 “Entity-first” link building: why the linking site matters19:23 Why paid guest posts don’t work Chapter 6: Review Velocity Systems + Handling Extortion 26:36 How to get more reviews: ask + make it easy28:03 Build a /reviews hub page + offer multiple platforms31:11 Reporting review extortion. Chapter 7: Google Business Profile Setup Mistakes + Suspensions 33:27 Category mistakes, keyword stuffing, “change everything at once”35:56 Why reading GBP guidelines first saves months of pain37:00 Why schools lost reviews/posts (rule change) Chapter 8: Agency Scaling, Time Tracking, and Profitability Metrics 39:01 Balancing speaking + CEO responsibilities49:29 Tools: Toggl, ClickUp, Zoho52:23 SGA + labor efficiency rating (DLR/MLR) for hiring and margin control Chapter 9: Culture, Growth, and Exits 1:01:13 Keeping culture as the team grows (especially remote)1:06:16 Acquisition mode vs exit mode1:07:01 Preparing to sell: valuation reality + due diligence readiness Where to find Greg Gifford: LinkedIn : https://www.linkedin.com/in/greggifford/ About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports helps agencies and marketers automate reporting workflows across 30+ platforms. Where to find Paul Jebasingh Emmanuel: LinkedIn: (https://www.linkedin.com/in/pauljebasingh/)Two Minute Reports: (https://twominutereports.com/)YouTube: (https://www.youtube.com/@gox-ai)

    1h 23m

  2. APR 2

    What's Next? The New SEO Playbook by Jes Scholz

    Jes Scholz is a technical SEO strategist and growth leader who rose to Group CMO at Ringier AG (a Swiss media group with nearly $1B in annual revenue), working across 100+ brands. She’s also an SEOktoberfest World Champion, a published contributor to Search Engine Land and Search Engine Journal, and a judge for search awards across the US, UK, EU, and APAC. What You’ll Learn in This Episode: Why “SEO is dead” is the wrong question (and what’s actually changing) Keywords vs entities: how Google’s Knowledge Graph understands brands How to check if your brand exists as an entity (and what Google knows about you) The step-by-step process to build brand salience through corroboration Why Domain Authority is a vanity metric (and what to measure instead) How Share of Search connects to market share (and why execs care) How to use schema to connect your brand across the web Quick wins you can validate in weeks (Discover, partnerships, distribution) How AI assistants are reshaping discovery and repeat purchases In this episode, we cover: Chapter 1: Is SEO Dead? What’s Changing in Search 0:00 SEO is transforming (not dying) 3:05 Why organic traffic is declining 3:50 AI as the new top-of-funnel discovery layer 4:23 Why brand salience matters in AI results Chapter 2: Entities, Knowledge Graph & Brand Salience 4:43 Keywords vs entities (how Google “thinks”) 5:52 How to check your Knowledge Graph entity 6:44 What Google associates with a brand entity 9:19 Where to start (homepage + About clarity) 10:18 Corroboration: getting others to confirm your narrative Chapter 3: Small Business & SaaS Playbooks 11:18 Local SEO as the fastest trust signal (Maps) 12:53 SaaS without an office: directories + community mentions 13:48 Why mentions matter (not just “follow” links) Chapter 4: Schema, and Multi-Surface Visibility 14:31 Using schema to “draw the lines” for Google 15:57 Why schema helps beyond Google (across indexes) 17:16 Measuring brand presence in ChatGPT (what’s possible today) 18:55 LLM visibility tools: how to use them without false certainty Chapter 5: Metrics That Matter (And What to Stop Doing) 21:25 Why Domain Authority doesn’t matter 23:06 Share of Search explained (market-aware measurement) 25:17 Short-term wins vs long-term SEO reality 26:01 Discover: how to test fast via partners 41:04 Stop selling “X links per month” (outputs vs outcomes) Chapter 6: Content, AI, and the Future of Discovery + Purchase 29:26 Writers: POV, expertise, and digital footprint 32:00 Content enrichment for deeper, more contextual queries 49:25 Transactional vs informational content in an API/MCP world 52:56 Where discovery and purchasing is heading 57:24 Books + closing advice About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports helps agencies and marketers automate reporting workflows across 30+ platforms. Listen to Paul’s Agency Podcast: YouTube: https://www.youtube.com/@gox-ai Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9?si=119f46b74f184143 Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450

    1h 4m

  3. MAR 9

    Agency Growth Masterclass: Jason Swenk on Hiring, Profit & Scaling Without Burnout

    Jason Swenk is the founder of Agency Mastery and host of the Smart Agency Masterclass podcast. He built and sold a 100+ person agency, worked with brands like AT&T, Coca-Cola, and Porsche, and has helped 20,000+ agency owners across 42 countries scale with better systems, better hires, and better profit. What You’ll Learn in This Episode: Why chasing 7-figure revenue can actually hurt your agency The 6 stages every agency goes through (and how to identify yours) How to hire based on your weaknesses so you get time back The 1-3-1 framework to stop being the team bottleneck How to structure your first sales hires (closer vs AM vs lead gen) Why profit and freedom matter more than top-line vanity metrics How AI will change agency roles and where founders should adapt In this episode, we cover: Chapter 1: Founder Mindset, Leadership & Hiring 0:00 Revenue growth vs profit growth (the hard truth) 1:14 Jason Swenk intro and background 3:22 Start of interview 5:35 Traits of successful agency founders 9:02 Hire for your weaknesses, not your strengths 11:22 First sales hire: what role do you really need? 13:08 Every hire should give you time back 14:05 The 1-3-1 framework for problem-solving 15:53 The two “Who” questions every founder must answer Chapter 2: The 6 Stages of Agency Growth 16:23 Where agencies get stuck most 16:58 Stage 1 and Stage 2 breakdown 17:58 Stage 3: owner-led sales bottleneck 18:38 Stage 4: owner-led delivery bottleneck 19:02 Stage 5: transition from owner to CEO 19:47 Stage 6: the false summit 20:27 Agency Intelligence tool (find your stage) 21:20 Revenue does not define your stage 21:58 Why some programs require a minimum stage Chapter 3: Profit, Scale & Agency Performance 23:43 Effort, results, and doubling EBITDA 25:06 Who succeeds inside communities 27:16 Why most founders fixate on the wrong revenue milestone 28:21 Time freedom as the ultimate metric 30:05 If sales, delivery, and leadership are all broken, fix this first Chapter 4: AI, Books & Closing Advice 31:30 Future of agencies in the AI era 33:10 How Jason uses AI in his business 34:12 Book recommendations 35:19 Final framework: F.O.C.U.S. Where to find Jason Swenk: LinkedIn: https://www.linkedin.com/in/jasonswenk/ YouTube: https://www.youtube.com/@Jasonswenk About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports helps agencies and marketers automate reporting workflows across 30+ platforms. Where to find Paul Jebasingh Emmanuel: LinkedIn: https://www.linkedin.com/in/pauljebasingh/ Automate Marketing Reporting: https://twominutereports.com/ Listen to Paul’s Agency Podcast: YouTube: https://www.youtube.com/@gox-ai Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9?si=119f46b74f184143 Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450

    36 min
  4. No. 1 DTC Email Marketing Expert : Fix these mistakes costing you $1000s.

    MAR 3

    No. 1 DTC Email Marketing Expert : Fix these mistakes costing you $1000s.

    Gavin Hewitson is the founder of In-box, an email marketing agency, and the creator of the world's #1 email marketing community on Skool. What You'll Learn in This Episode: 1) How to structure signup forms to boost on site conversions 2) Why percentage of discounts outperform every other offer 3) What you should actually be testing in your email campaigns and flows 4) How to fix an email welcome series and multiply revenue 5) How to build automations that take every customer as an individual 6) Why pop up forms are not for list growth, but for capturing zero party data 7) How his background in stand-up comedy helped build an agency with 0% churn If you run or manage an e-commerce brand trying to build out your email and SMS strategy, this episode will change how you approach flows, campaigns, and capturing zero party data. In this episode, we cover: Chapter 1: Email Marketing Strategy for E-Commerce 0:00 Testing the wrong things in email campaigns 1:01 Standup comedian to #1 email marketing community 3:03 DTC email and SMS agency approach 5:57 Why newsletter lists are so valuable 7:38 From standup comedy to Klaviyo agency 10:06 Building a YouTube channel for agency growth 12:12 Email marketing makes paid ads 20% better Chapter 2: Email List Building & Signup Form Strategy 15:17 Building a high quality email list 18:17 Percentage off discounts vs dollar off 23:37 Essential e-commerce email automations 25:48 Test offers, not subject lines 28:48 Copywriting tip: lead with the number Chapter 3: Popup Forms, Zero Party Data & Segmentation 33:24 Signup form audit: common red flags 36:41 Popup forms for conversions, not list growth 42:40 Zero party data matched to purchase behavior 46:43 Scaling an email marketing agency Chapter 4: Agency Growth, Personal Brand & Mindset 51:51 Standup comedy and building confidence on camera 54:55 Goal setting: five year plan to daily tasks 58:18 Book recommendations for entrepreneurs 1:01:22 Ego and self-worth as a business owner 1:04:24 How to hold your agency accountable 1:07:04 Six months of consistency changes everything Where to find Gavin Hewitson: LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/ YouTube: https://www.youtube.com/@Gavinhewitsonsemail About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports is used by 4,000+ agencies and marketers to automate their reporting workflows across 30+ platforms. Where to find Paul Jebasingh Emmanuel : LinkedIn: https://www.linkedin.com/in/pauljeba/pauljebasingh/ Automate Marketing Reporting : TwoMinuteReports.com Listen to Paul’s Agency Podcast: YouTube: https://www.youtube.com/@gox-ai Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9 Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450

    1h 8m
  5. How to post consistently : Find your Founder voice and playbook for winning in LinkedIN

    FEB 17

    How to post consistently : Find your Founder voice and playbook for winning in LinkedIN

    Diandra Escobar is the Co-Founder of Distinctiva, a content marketing agency that has worked with more than 50 heavyweight brands including SEMrush, Backlinko, and Heyreach. What You’ll Learn in This Episode:  How to turn personal adversity into business momentum  The Dunning-Kruger Effect and why beginners often grow faster  How to build a balanced content funnel (Growth, Authority, Conversion, Personal)  LinkedIn SEO strategies that work in 2026  “Search Everywhere Optimization” and how AI models (Claude, Gemini) are reshaping     search. Why YouTube is becoming the highest-converting channel for B2B agencies How to stop “slot machine content” and iterate scientifically If you’re a founder, agency owner, or B2B marketer trying to build authority and generate demand through content this episode will change how you think about strategy. Where to find Diandra Escobar:LinkedIn: https://www.linkedin.com/in/diandraescobar/ About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. With a deep background in marketing analytics, Paul and Two Minute Reports help 10,000+ agencies and marketers automate their reporting workflows across 30+ platforms. Where to find Paul Jebasingh Emmanuel :LinkedIn: https://www.linkedin.com/in/pauljebasingh/ Automate Marketing Reporting : TwoMinuteReports.com Listen to Paul’s Agency Podcast:YouTube: https://www.youtube.com/@gox-ai Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9 Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450 In this episode, we cover:Chapter 1: Heartbreak made her start 0:00 Finding your voice as founder 3:00 From SDR to content strategist 6:53 Heartbreak made her start 8:17 Ghostwriting for LinkedIn influencers 9:36 Content as a demand engine 10:51 Beginners have an unfair advantage Chapter 2: Finding your voice and consistency  14:39 Finding your voice again 17:10 Content market fit explained 18:21 Viral posts are a fallacy 20:27 Four types of content 25:37 Adjusting your content mix Chapter 3: LinkedIn SEO and revenue  28:11 How different founders post differently 36:05 Millions of impressions, no money 40:26 700 likes, zero revenue 42:59 LinkedIn as a search engine 46:58 Ranking #1 with LinkedIn newsletters Chapter 4: Systems over motivation  48:05 Is YouTube worth it? 52:48 Systems over motivation for content 55:41 Book and tool recommendations 59:43 The ability to respond

    1h 4m
  6. Building a Content Machine That Actually Scales -with Diandra Escobar|Trailer|Paul's Agency Podcast

    SEASON 1, EPISODE 1 TRAILER

    Building a Content Machine That Actually Scales -with Diandra Escobar|Trailer|Paul's Agency Podcast

    This is the first episode of the Paul's Agency Podcast featuring Diandra Escobar, founder of Distinctiva.io. In this episode, we talk about building content machines, creating scalable organic content, and turning strategy into consistent output that drives real growth. Hosted by Paul Jebasingh Emmanuel, founder of Two Minute Report, this trailer gives a quick preview of the key insights from the full conversation. Full episode dropping soon.

    1 min

Trailer

About

Conversations with world-class agency founders and operators to uncover concrete, actionable, and tactical advice to help you scale, automate, and profit from your own agency. The Feeling of Flow. You know the feeling. It happens when everything just clicks. Your team is buzzing, clients are thrilled, and you’re working on the strategic vision that actually excites you. It feels effortless. Like magic. But it isn’t just magic. It’s a formula. Once you discover it, running your agency becomes the most rewarding game you’ll ever play. Welcome to Paul's Agency Podcast. We celebrate the breakthrough. Each week, we sit down with the founders, leaders and experts who have cracked the code to building agencies that are as joyful as they are profitable. Are you ready to fall in love with your agency all over again?

Information

  • Creator
    Paul J Emmanuel
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 Paul J Emmanuel