100 episodes

Hosted by Jessica Mae and Marilyn Parham CPA, the Pay Play Profit Podcast for eCommerce and Online Business features practical and passionate conversations about business, finance, tax, operations, leadership, growth planning, Profit First, and more. With decades of combined in-the-trenches experience serving small business owners and their teams, learn how to be a ProfitHERO™️ and what it takes to build an online financial powerhouse from startup to scale-ready while creating more pay, play, and profit. More at www.thebottomlinecpa.com.

Pay Play Profit Jessica Mae and Marilyn Parham

    • Business
    • 5.0 • 23 Ratings

Hosted by Jessica Mae and Marilyn Parham CPA, the Pay Play Profit Podcast for eCommerce and Online Business features practical and passionate conversations about business, finance, tax, operations, leadership, growth planning, Profit First, and more. With decades of combined in-the-trenches experience serving small business owners and their teams, learn how to be a ProfitHERO™️ and what it takes to build an online financial powerhouse from startup to scale-ready while creating more pay, play, and profit. More at www.thebottomlinecpa.com.

    REPLAY: Multistate Income Tax: Understanding It and How to Get Prepared for It

    REPLAY: Multistate Income Tax: Understanding It and How to Get Prepared for It

    If you’re planning to or already starting to do business across states, you’ve got to know what’s going on from an income tax perspective. A multistate income tax is different from a sales tax. And a multistate income tax can have a lot of different names attached to it depending on the state.  
    Joining us today once again is Chris Mahler, CPA who is also part of our TBL family strategic partner and compliance consultant. We dive into multistate income tax – what is it and how do we get prepared for it?
    A multistate income tax can be complex but it should not make you pay too much more in overall additional taxes. You're just going to be moving around what you pay to different states. There are a few caveats too that we'll discuss. The good news is there's always help out there as you navigate through all the potential pitfalls that are out there.
    In this episode, you will hear:
    Understanding the franchise tax and the factor nexus The three types of nexus The thresholds for multistate income tax The minimum requirements for different states Things to consider when you’re a service provider The need for protective language in all your agreements Subscribe and Review
    Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 
    We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    The Bottom Line CPA
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

    • 28 min
    REPLAY: Key Areas to Consider When Dealing with High Inflation for Goals-Based Planning

    REPLAY: Key Areas to Consider When Dealing with High Inflation for Goals-Based Planning

    Inflation is here – and it's here to stay for a bit. Obviously, we have to deal with it, but how? In today’s episode, we discuss some things you have to think through to shield yourself from inflation, or at least mitigate its impact.
    Hindsight is a good teacher. And so, if you can capture those lessons and put them in your plans for your future, you're going to be better prepared when the next cycle comes around because there will be another cycle.
    Hopefully, you will also learn to figure out what specific information will help strengthen your ability to predict as a leader so you can steer clear of those blind curves in your business. We are all in the middle of the same hurricane. But there is hope. Inflation is going to come down and things will get better. Just do the things you need to do to get through it!
    In this episode, you will hear:
    Looking at your cash flow What to do with your savings, retirements, and investments Why compartmentalization is both a blessing and a curse Managing asset and debt issues The value of getting a plus-one Things to consider when it comes to taxes – before tax time! Reassessing your life and disability insurance coverages Subscribe and Review
    Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 
    We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
     

    • 37 min
    REPLAY: Direct Costs vs. Expenses & Why You Should Care About Knowing The Difference

    REPLAY: Direct Costs vs. Expenses & Why You Should Care About Knowing The Difference

    The best profit decisions are happening with your time, energy, and money, which means more pay, play, and profit in your business and life. And a huge part of that is understanding your financials. 
    Your financials are three-dimensional – profit, tax, and cash flow. You also need to think about direct costs versus expenses in all these three dimensions. “Direct cost” refers to the cost directly tied to your sales. You incur them directly with your sales. “Expense” refers to the operation cost. These are the things you do and spend money on that are not directly tied to the sales. Everything you spend obviously supports the sales but they're not directly tied to the sale. Now, the IRS has a very defined structure on how they want to see your costs and expenses filed on the tax return. This is part of the tax compliance. 
    Today, we're going to dive into direct costs versus expenses, and why you should care about knowing the difference. And as a small business owner, you should definitely care!
    Now, you have to get the foundation in place first, because if you don't understand the foundation of direct cost versus expenses, it's hard for you to navigate the three-dimensional conversation.
    In this episode, you will hear:
    The difference between direct cost vs. expenses
    Why you should care about the difference
    The importance of having a relationship with your tax accountant
    Why you shouldn’t do miscellaneous expenses or general expenses
    Why your profitability and cash flow are not improving
    Subscribe and Review
    Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 
    We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
     

    • 27 min
    REPLAY: Discovering How to Live Your Ideal Entrepreneurial Life

    REPLAY: Discovering How to Live Your Ideal Entrepreneurial Life

    What kind of entrepreneurial life do you want? Many people loosely exchange words like freelancer, sole proprietor, small business owner, and entrepreneur but really, they’re not the same. 
    Entrepreneurship is a long journey and has its different seasons. For instance, you may have been freelancing for a while to get some extra money on the side. Then you probably caught the entrepreneurial bug and decided to make it official and become a sole proprietor or a single-member LLC, which eventually turns into a small business.
    Indeed, there are levels of entrepreneurship. You can be small and still be entrepreneurial. The question is, are you loving and truly living the season you’re in right now?
    Today, we’re doing an off-the-cuff book review of “The EOS Life” by Gino Wickman. He wrote this book to cast a vision for the visionary, the business owner, the entrepreneur, the operator, or whoever is trying to figure out what it is they wanted. 
    It's important to understand where you're at in your season and journey and what that needs to look like. Regardless of where you are on the spectrum, today is the day to start moving the needle toward where you really want to go.
    In this episode, you will hear:
    Learning how to delegate and having an accountability chart Doing what you love with people you love Making a huge difference and making sure things are aligned with your values Creating leaders and investing in your team and people Understanding what appropriate compensation looks like for you Finding time for your other passions Living your ideal life Subscribe and Review
    Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 
    We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    The EOS Life by Gino Wickman
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

    • 46 min
    REPLAY: How To Attract New Clients & Set The Right Expectations From The Start

    REPLAY: How To Attract New Clients & Set The Right Expectations From The Start

    How can you attract new clients and make sure you’re the right fit for each other? There's so much to talk about when it comes to client onboarding, and part of that is learning how to attract new clients and set the right expectations from the start.
    A partnership is a two-way street, which means your clients also need to know how they can help you serve them better. The magic happens when there’s transparency and you’ve set those expectations upfront.
    When you get dialed in because people are looking for an accountant or a tax person, those are not relationships that people just walk out of all of a sudden. Otherwise, they’re leaving for two reasons. Either they didn't feel served, or they just couldn't afford you anymore. Ultimately, a partnership is similar to marriage – you have to be in it for the long haul. 
    In this episode, you will hear:
    The discovery process: things clients should expect Customer service is your number one marketing tool. How selling can be a service The four things we want clients to know upfront Diving into the client to understand them better Putting everything in writing Subscribe and Review
    Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 
    We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Supporting Resources:
    Xero
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
     

    • 27 min
    REPLAY: How to Help Kids Build Wealth with IRAs

    REPLAY: How to Help Kids Build Wealth with IRAs

    If you are a small business owner with children, putting your kids to work in the business is a great way to start helping them navigate some financial decisions. You’ve got to teach them to put money on the strong side of the table and one of the ways to do that is by getting them to invest in a Roth IRA.
    A lot of people struggle with financial literacy and it's important to start teaching and training your kids how to understand and utilize money while they're still young. In this episode, learn how you can help your kids build wealth with IRAs. Find out what they need to do to set up their own retirement account, how much they need to contribute, and the benefit of doing a Roth IRA. Finally, take a look at the compounding effect of a Roth IRA that will hopefully inspire your kids to start investing today.
    No age is too young and no amount of money is too small. You can make a big difference in your kids’ lives by encouraging and empowering them to build wealth through IRAs. No matter your kid’s age, it’s important you get them started now. It has to start with the right education and mindset. Learn how you can help your kids build their future today!
    In this episode, you will hear:
    Qualifications Amount of contribution How to set up an individual retirement account The benefit of your kids getting a Roth IRA Some scenarios showing the compounding effect of a Roth IRA Ways to access the money before the age of 59 ½  Subscribe and Review
    Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 
    We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
     

    • 31 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

Beliebberrrr ,

This podcast is exactly what I needed!

I am so grateful that I came across this podcast as a new entrepreneur! I soak up so much knowledge that is priceless as I get my business up and running. I love Jess and Marilyn’s and the rest of the teams personality and genuineness!
As a fellow EOS member I enjoy hearing how TBL uses EOS. The creativity of the team is outstanding.
Thank you for sharing!!

Egur222 ,

Invaluable Podcast for business owners

Wow. I am so glad that I learned about this podcast. I am a business podcast junkie, and I’ve owned a business for about 18 years. This podcast is practical, smart, funny, engaging, and incredibly helpful. I’d highly suggest that you listen to the new episodes and go back and go into the library of podcast episodes because there are so many gems. Subscribe today, and it will change your business.

Maryb72 ,

Real Talk

This podcast is my new favorite! I can’t get enough of Jess and Marilyn’s wisdom and real life stories, all told in their awesome southern accents. These two bring inspiration and insight into these powerful episodes - they know more than just a thing or two about what it takes to run an online business, and really, what the life of a business owner looks like. Pay Play Profit is definitely a one-of-a-kind show. If you’re looking for an entertaining podcast full of valuable nuggets of business and finance, I highly recommend Pay Play Profit!

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