Payment Processing Fundamentals with Melanie Stout of Optimized Payments and Brian Kehn of HomeServe USA Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Join us in a compelling discussion with Brian Kehn, Vice President Operations and Director of Payments at HomeServe USA, and Melanie Stout, Head of Recurring Services at Optimized Payments. We explore essential aspects of subscription payment processing and offer practical insights for businesses in this sector.

Key Takeaways:

(03:03) The importance of seamless customer experience in subscription billing.

(04:49) The necessity of data management for successful billing.

(07:30) Advice for startups on outsourcing payment processing.

(12:18) Understanding decline codes in payment processing.

(17:08) The improvement in approval rates with network tokens.

(23:52) How different payment methods affect customer lifecycle and business strategy.

(33:26) Insights into the role of fees, and strategies for their management.

(42:23) The significance of data analytics in monitoring payment processing performance.


Resources Mentioned:

Brian Kehn -
https://www.linkedin.com/in/brian-kehn-b5a1804/
HomeServe USA -
https://www.homeserve.com/en-us/
Melanie Stout -
https://www.linkedin.com/in/melaniestout/
Optimized Payments -
https://optimizedpayments.com/

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#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService