Pegasus Podcast Pegasus App

On today’s edition of The Pegasus Podcast, we are interviewing Jodi Lynch Findley, host of The Thriving Equine Professional Podcast.

After working at Zoetis for a decade, she founded her own brand called JodiSpeaksLife.

Through her brand, she gets invited to speak to college students all across the United States.

Jodi spotlights the value of real-world experiences and the critical role of networking as she narrates her ascent from a 'horse girl' to a professional speaker and mentor. 

In this episode, we discuss:
Why young professionals are hungry for change.How to have a career in the equine space.The economic and political influence of the equine world.And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Oughton.

On today’s edition of The Pegasus Podcast, we are interviewing the one and only Gabriela Reutter.

Gabriela is the #1 ranked female Chilean show jumper and is currently based in Wellington.

Jumping isn’t the only thing that Gaby is good at, she also has one of the largest social media followings collectively in the equestrian world.

When she’s not producing content for millions of people, Gaby works on her content and business, Lumiere Horses, and trains her lucky students.

Finally, and here’s the big one, Gaby is an ambassador of Pegasus. She’s helping us digitize the equestrian industry as we know it.

In this episode, we discuss:
Gaby’s adjustment from Chilean show jumping to jumping at Wellington.How to fund your equestrian career using multiple revenue streams.What it took for her to grow a massive social media following.And more.Before you listen, riders and horse lovers: carry your passion for horses beyond the barn aisle with equestrian-inspired luxury handbags from Oughton. 

Handmade from luxury leather and high-quality canvas, Oughton handbags combine subtle, in-the-know equestrian detailing, patented halter hardware, and classic silhouettes that only become more beautiful with time. 

Find your Oughton dream bag at Oughton.com and use code PEGASUS to save 20% off your first order.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Zoetis.

When the trail shifts unexpectedly beneath your feet, it can lead you to a Hall of Fame career in the cutting horse industry, just ask Craig Morris. 

In this episode, we discuss:
Craig's journey from being a student to a cutting horse aficionadoTransitioning into the world of television and building Ride TV.The fragmentation of the industry and the hurdles of cable distribution that Ride TV faced.The future of equine content creation.And more.Before you listen…every eventer knows, a great dressage score requires the right balance of preparation, feel, and focus. 

It also requires a happy, healthy horse. Zoetis (zoh-EH-tis) has been supporting horses, riders, and veterinarians for more than 70 years. 

From regenerative medicine devices like Pro-Stride APS, to expert-recommended Quest Gel, Zoetis (zoh-EH-tis) is always by your side in the barn, down the centerline, and everywhere in between. 

Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Zoetis.

Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers.

Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at ReiningMasterclass.com where fellow equestrians can hone their skills. 

Embarking on a quest for authenticity, we discuss the trials and triumphs of building a credible personal brand within the equestrian industry. 

We examine the landscape of online mentorship and the impact of content creation during a time as challenging as the pandemic. 

Join us as we share insights into the commitment behind the curtain, and how Jim's YouTube channel and social media ventures have transcended mere passion projects, evolving into an influential digital presence with a global reach.

Lastly, we touch on the ethos of community within the horse training world, where Jim's masterclasses become a nexus for connection and education. Reflecting on the social media marketing strategies that have transformed how enthusiasts interact and learn, this episode is a testament to the power of genuine engagement. 

In this episode, we discuss:
Why investing thousands a month in Instagram marketing can be worth it.How social media success doesn't grow overnight when it seems it does.Why Jim shares so much training for free.And more.
Before you listen…Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®. 

Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first time turnout after stall rest, farrier work and more? 

Speak with your veterinarian to learn more about how this oral sedative prescription may help. 

Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Zoe Quin is the founder and CEO of WonderHorse, a platform for the Chinese equine community.

In the aftermath of COVID, Zoe brings compelling insights into the resilience and transformation of this niche yet burgeoning sector.

From the adaptability of equestrian clubs to the unwavering passion of China's middle and upper classes for horse riding, our discussion unpacks the trends that define the current landscape. 

Wonder Horse's strategic pivot from consumer-facing services to B2B consulting emerges as a beacon for foreign brands seeking to navigate the intricacies of Chinese market entry, guided by Zoe's expertise.

Zoe shares her observations on the disciplines captivating China's riders, revealing the dominance of jumping, the ascent of dressage, and the nuanced popularity of eventing, set against its international victories.

In this episode, we discuss:


The tug-of-war between the prestige of European equestrian brands and the emerging local alternatives vying for attentionThe evolution of sporting preferences in ChinaThe soaring demand for foreign trainers and their irreplaceable presence in Chinese equestrian clubsAnd more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Morgan Froment is a France-based photographer who's traveled to the corners of the world to capture equestrian events.

From the nostalgic recounts of the Cannes show jumping scene to his own international endeavors, our journey with Morgan is a vivid exploration of heritage, passion, and the unbridled spirit of the equestrian community.

Our exploration culminates with a panoramic view of the burgeoning equestrian scene in Asia, touching everything from markets striving to build their sporting culture to the significant roles played by former polo elites and royals in elevating the sport.

Navigating the competitive arena of equestrian sports photography, we confront the hurdles and triumphs that come with the digital age. 

In this episode we discuss:
The complexities of securing filming rights at official events.Adapting to the challenges of social media while preserving the integrity of the photography craft.Rights enforcement and the reality of ubiquitous smartphone cameras at events.And more.
🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️