29 episodes

People Behind the Business is about the challenges and rewards of running a small business right now. The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments Support this podcast: https://podcasters.spotify.com/pod/show/peoplebehindthebusiness/support

People Behind the Business: a show for small businesses with small teams & huge ambitions Rosemary Richings

    • Business
    • 5.0 • 1 Rating

People Behind the Business is about the challenges and rewards of running a small business right now. The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments Support this podcast: https://podcasters.spotify.com/pod/show/peoplebehindthebusiness/support

    Considering co-working? Here's what my experience has been so far (with co-working).

    Considering co-working? Here's what my experience has been so far (with co-working).

    Is co-working the right fit for you? In this episode, I share my mostly positive experiences with co-working, along with the story of why I joined in the first place. Hopefully, this will help clear up any misconceptions you might have. This episode focuses on everything from the acceptance process, to how to work around the pros and cons of co-working. 

    For more detailed show notes, visit www.rosemaryrichings.com/podcast


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    Support this podcast: https://podcasters.spotify.com/pod/show/peoplebehindthebusiness/support

    • 17 min
    3 signs you've chosen the wrong promotion tactic for your business & what to do about it

    3 signs you've chosen the wrong promotion tactic for your business & what to do about it

    For those of you who haven’t been keeping up with Marie Kondo hype train, her core philosophy is about only keeping things that spread joy. I believe that this can be applied to the online platforms you’re using to promote your business, blog, and podcast, as well. 

    Because engaging with your audience online isn’t just about selling. It’s also about picking mediums that feel natural to you. 

    In this episode, I talk you through how to take methods that aren’t bringing you joy or results out of the equation.

    As always, you can check out the show notes for this episode via https://www.rosemaryrichings.com/podcast/3-signs-youve-chosen-the-wrong-promotion-tactic-for-your-business-what-to-do-about-it.


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    Support this podcast: https://podcasters.spotify.com/pod/show/peoplebehindthebusiness/support

    • 18 min
    Small ways to express your love & appreciation for your customers on Valentine's Day & year-round

    Small ways to express your love & appreciation for your customers on Valentine's Day & year-round

    Just in time for Valentine’s Day, here’s an episode where I share some ways that business owners have shown and continue to their love and appreciation for their customers. I believe that it’s the little things that count when it comes to expressing your love and appreciation. And many of the examples discussed in this episode are proof that I’m not the only one who thinks that way.

    Head on over to https://www.rosemaryrichings.com/podcast/small-ways-to-express-your-love-appreciation-for-your-customers-on-valentines-day-year-round for more info what you just heard!


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    Support this podcast: https://podcasters.spotify.com/pod/show/peoplebehindthebusiness/support

    • 14 min
    Getting featured on credible blogs & cold pitching businesses: increasing your chances of success

    Getting featured on credible blogs & cold pitching businesses: increasing your chances of success

    As someone with a blog, and a podcast I’ve got so many emails (“pitches”) from people interested in being guests on my podcast, or contributors to my blog.  And as much of a privilege as it is to get emails from people from all over the world, the pitches that are bad are extremely bad.  

    With this episode, I hope to not only decrease the number of bad pitches that show up in my inbox but give listeners a quick intro to what makes a pitch “good”.  This episode will be useful for anyone that wants to get press attention through being featured on everything from podcasts to blogs and magazines. The key takeaways can also be used to cold pitch potential customers, and actually get a response. A portion of this episode was originally a Facebook Live I did on my Facebook Page: (https://facebook.com/rosemaryrichings). 

    If you’re on Facebook, feel free to like my page. Because you never know. I might do more lives just like this in the future! And don't forget to check out the show notes via the following link: (https://www.rosemaryrichings.com/podcast/getting-featured-on-credible-blogs-cold-pitching-businesses-increasing-your-chances-of-success) when you're done listening to this episode.


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    Support this podcast: https://podcasters.spotify.com/pod/show/peoplebehindthebusiness/support

    • 17 min
    Lessons Learned from 2 decades worth of experience with running a small business

    Lessons Learned from 2 decades worth of experience with running a small business

    Yolanda McAdam really understands the reality of being a small business owner, for one very simple reason:

    Her business, Suite 532 isn’t her first business. First there, was a safari business. Then, there was a coaching business. But, as a result of burnout, and the challenges of moving from South Africa to Canada and not knowing a lot of people, she decided to go back to working a 9-to-5 job for a while. Eventually, she quit that job and started the business she runs today, Suite 532.

    For those of you who are currently running your first business, there’s a lot that you can learn from her. Because this episode is Yolanda’s honest reflection on what making plenty of mistakes along the way taught her about what it takes to succeed as an online business owner.

    Looking for more detailed show notes? Visit http://www.rosemaryrichings.com/podcast/lessons-learned-from-2-decades-worth-of-experience-with-running-a-small-business.


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    Support this podcast: https://podcasters.spotify.com/pod/show/peoplebehindthebusiness/support

    • 20 min
    What intentional branding actually looks like

    What intentional branding actually looks like

    Every piece of your branding is definitely important (from the logo, to your website, to the photos you feature). 

    So…how do you make sure that you don’t get too caught up in how “nice-looking” your colour-scheme is, and focus on branding your business in an intentional way? More importantly, why is that so important? In this episode, I spoke to a branding specialist who answered both those questions.

    For more detailed show notes for this episode, check out https://www.rosemaryrichings.com/podcast/what-intentional-branding-actually-looks-like.


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    Support this podcast: https://podcasters.spotify.com/pod/show/peoplebehindthebusiness/support

    • 42 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Becky Mollenkamp ,

Great show!

Learning more about the people who run businesses is so fun. I love hearing the stories about the people behind the businesses. Thanks for the show!

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