People in Places is a podcast dedicated to helping today’s shopping centers, retail outlets, airports, museums, universities, and other physical locations optimize the experience of their visitors.
You’ll hear from experts who are exploring new ways of creating better experiences, gain fresh insights on how to better understand visitor behavior, and learn about emerging technology that can help you bridge the divide between physical and digital data.
If you work in marketing, operations, research, or customer experience at a business that serves people in both the physical and the digital world, this podcast is for you.
Each episode features topics like: customer experience, visitor experience, experience optimization, customer intelligence, customer behavior, customer engagement, retail marketing, location-based marketing, location-based analytics, business intelligence, data intelligence, phygital, visitor analytics, real estate technology, smart cities, wifi marketing, commercial real estate, and more.
3 Ways Gaming and Hospitality Venues are Getting More Value Out of Their Data w/ Shaun Neal
Data is shifting the way gaming and hospitality venues are able to create a once in a lifetime experience for their guests.
Shaun Neal, Director of Digital Experience at EVOTEK came on the latest episode of People in Places to tell us how. Here are some of our key takeaways.
Focus is shifting towards using data to create more human-like experiences for guests. Data can be used to identify when a guest is in the lobby, so by the time they make it up to their room, their favorite music is playing and the blinds or open or closed according to their preferences.
Venues are bringing together multiple data sources to create much richer profiles of guests. We’re not talking about just using form fills and wifi registrations. Instead, pair those with data points like dwell time and location analytics to create a better experience.
Any organization that's able to pull these points together is able to create a unique, once in a lifetime experience for its customers.
EP 14: Why Your Brand Needs Small Data w/ Pip Stocks
Your brand needs small data.
Without it, you’re probably missing opportunities to gain key insights to inform your marketing decisions. You’re also probably not as customer centric as you’d like to be.
On our latest episode of People In Places, Pip Stocks, Founder and CEO at BrandHook, shared her expertise of small data and customer intimacy. Here’s a snapshot of what she had to say.
Small data allows you to glean insights that big data can’t give you. By spending time with your customers, you’ll understand the nuances of their decision making behaviors.
Small data also allows you to stay empathetic. Business has become very rational. The way we think about customers has become very rational. We've lost the emotion and intuitiveness about our customers that only comes from seeing them.
EP 13: How Walmart is Bridging The Physical and Digital Divide w/ Leticia Espinosa
“When you work together as a team, digital and brick-and-mortar, you can increase your value in the market, not only as a strong competitor, but also for the consumers.”
In Episode 13 of People in Places, Leticia Espinosa Vera talked with us about how Walmart teams work together to create a stellar customer experience, both online and in-store.
Head of Walmart.com in Mexico, and in leadership on the digital transformation team, Leticia shared lessons she learned from her experience helping Walmart bridge the divide.
EP 12: The 6 Ways Shoppers Judge the Retail Experience w/ James Cook
Here’s the truth: Only 10% of retail is purchased online.
Yes: 90% of retail is still happening at brick-and-mortars.
(It’s hard to believe, we know.)
But that’s what James shared on our People in Places podcast.
He then shared the 6 dimensions research has shown that every retailer needs to consider to maximize the experience for their guests:
He breaks down intuitive, human, meaningful, immersive, accessible, and personalized, and shows how each of these 6 dimensions should be the bedrock of your in-store value proposition to your customers.
James Cook is the Americas Director of Retail Research at JLL, and has been studying retail experience for 20 years.
EP 11: How to Find the Right Wifi Technology Partner w/ Mark Brackley
“Why would a retailer go with a technology partner who can only design the WiFi?”
That didn’t come from us. That came from Mark Brackley, the Managing Director at Jade Solutions, a company dedicating to connecting retail outlets to their customers using the power of WiFi. Here’s what he talked about on the 9th episode of our People in Places podcast:
Start with the right technology partner, who can provide you with an open API and a variety of data points on the users of your WiFi.
Drive innovative connection: Mark shared a variety of stories how his clients are leveraging their WiFi: One retailer ensures customers login to the WiFi only by using their loyalty credentials. Others are recognizing users when they return to the store by re-playing their favorite song from their last visit.
10 Takeaways, From 10 Thought Leaders, in about 6 Minutes
In this episode, we recap the 10 takeaways from our first 10 thought leaders from the show:
1. Tim Weale: Tech enables you to understand customer pain points from all angles.
2. Özer: Wireless networks have evolved to the core part of a businesses data strategy.
3. Katie Meyer and Mike Grogan: The right partnership approach is key to implementing a data strategy for smart cities.
4. Max Ryerson. CRE groups must find new ways to create value for their tenants, and that starts with data.
5. Rachel Elias Wein: Grocery is about to change dramatically, as inventory, accounting, and customer data will be streamlined across offline and online channels.
6. Natasia Malaihollo: Customers don't only select airports based on price or convenience — they also choose them based on experience.
7. Gabriel Bedoya: Location-based marketing is based on respect.
8. Robbie Jones: Guest experience isn’t only inside your venue — it’s a culmination of small touchpoints with your brand over time.
9. David Bonthrone: Don't start by choosing tech — Consider what issues are causing bottlenecks, and then make technology choices.
10. Michael Beckerman: Data science is going to change the way businesses operate.
Very insightful content! Looking forward to more episodes.
Standing in the Data Gap
Wow! This show is hosted by some incredibly brilliant minds. It's a must-listen for venue marketing. I’m on the production team, and it has been an incredible opportunity to watch this show take shape.
As a part of the production team, I can tell you this podcast is going to take off. John is a great host, and the guest lineup is fantastic. Get on this one!