People Inspired By Purpose - Purposely Podcast Mark Longbottom

Welcome to Purposely SHORT, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.



This weeks episode features philanthropy expert and author Peter Winneke.


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Welcoming Emma Brown, CEO of The Duke of Edinburgh's Hillary Award, to Purposely, where she shares her organisation's mission and her career journey, from public relations executive to non-profit leader.

Emma shares details of her recent cancer diagnosis, how she coped with the news, and how she has navigated work while leading an organisation and receiving treatment.



Born and raised in Auckland, New Zealand, Emma moved to the UK in 2007. Marrying a Brit, they had three boys and settled into London life. In the first decade in London, Emma put her PR skills to work for several top brands, including Debenhams, Weight Watchers, Heineken, and others. In 2017, Emma swapped the corporate world for a role focused on purpose. Partly inspired by her children, she joined The Duke of Edinburgh's International Award Foundation as their Head of Communications, later being promoted to Director of Brand and Communication. The Foundation is an international charity supporting young people to find their purpose, place, and passion in the world. The accredited program is active in more than 120 countries, available to all 14 to 24-year-olds with the aim of being inclusive of all backgrounds, locations, cultures, and abilities. The aim is that each young person becomes part of something special while developing their individual interests, skills, and helping them to reach their potential and realize their dreams.



Founded in 1956, the Award highlights the value of Non-Formal Education and Learning. Today, there are consistently over a million young people taking on the Award’s challenge to believe in the power of their potential, make a difference in their community, and take control of their future.

In New Zealand, the International Award was launched in 1963, later rebranded as The Duke of Edinburgh’s Hillary Award, reflecting the impact Sir Edmund Hillary had on the Award in New Zealand. Locally, as it is globally, the focus is on helping young people to develop a skill, get physically active, give back to their communities, and take part in an adventure. The Award challenges young people to leave their comfort zones.



Emma has the unique position of having been involved in the Award in both the UK and New Zealand, although she quietly confesses to having started the Award herself as a young person but not completing it. She is passionate about the work they do and the difference they try to make in young lives. Emma points out that they are essentially an education framework that relies on their partner organisations to provide the Award's participants with a quality experience, one that is going to help add value and, in some cases, transform lives. Emma also talks about the uniqueness of the New Zealand Award, particularly in their commitment to biculturalism and upholding the mana of Te Tiriti o Waitangi.





Leading the Award in her country is a huge privilege for Emma, and her passion for the organisation she leads and her team is palpable. Despite all she has been through since taking on her first CEO role — moving countries, starting afresh in a new city, settling children in schools and buying a house, organising a Royal visit, dealing with breast cancer treatment — Emma is resilient and full of energy, and excited about the future of her organisation and the work they do to help young people reach their full potential and realise their dreams.








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Welcome to Purposely Short, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.

This weeks episode features Kate Brown CEO of Westminster Foundation




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Welcoming Nicola Nation, CEO of The Ākina Foundation, to Purposely, where she shares her personal and career journey as a consultant specialising in procurement across corporate and public sectors and more recently non-profit leadership.

The word Ākina means to encourage or urge onwards in the Māori language, and the foundation is a ‘for purpose’ consultancy that works with social enterprises, businesses, philanthropic organisations, as well as with the Government. Their mission is to enable positive social and environmental outcomes through bespoke services, including strategy development and implementation, as well as finding ways to help organisations build capability around purpose and engage stakeholders in purpose.

Nicola joined the foundation in 2018, initially in a general management role before stepping up to the CEO position three years later.

Born in New Zealand’s capital city Wellington, Nicola describes being a ‘sickly child’ as the result of a blood condition that she would eventually resolve through a successful operation. She took her time to find her voice and strength, but when she did, she found she had a powerful voice and the confidence to question adults and traditional ways of doing things. Nicola recounts a time when she wrote to her priest, advocating that girls should be allowed to be Altar Girls rather than being restricted to less ‘glamorous roles. Despite being unsuccessful with her plea, Nicola remained undeterred and has maintained her approach to question and campaign for positive change.

Growing up in a happy household, Nicola describes her parents as ‘blue-collar workers’ who valued hard work and instilled those values in her from a young age. Nicola loved school and learning, embracing everything school had to offer, from special activities to leadership roles as a student representative. Continuing to university, she studied commerce at Victoria University and secured a graduate role at Deloitte. She made the bold decision to negotiate a delayed start and spent a year exploring Western Europe in London before returning.

Nicola spent three formative years at Deloitte before returning to London in a new role with Westpac, inspired by the 9/11 terrorist tragedy in New York. The role centered on building the UK’s capability to deal with a similar tragedy, a ‘large project with a massive or even unlimited budget’.

Living in London, Nicola, now married, had to be convinced by her Kiwi husband to return to New Zealand. Her first role back home she describes as ‘an epic failure’, an operations role for a start-up lacking cash and miles away from her consultant roles for large multinational corporations and unlimited budgets. It was a harsh experience for Nicola, prompting her to return to her procurement-focused role for a large company. Reflecting on her career, she was keen to explore roles with a clearer focus on purpose and making a positive difference to people and the planet. That’s when the role at The Ākina Foundation came up, and her consulting skills made her the ideal person to help deliver their work, eventually succeeding outgoing CEO Louise Aitken. In her first role as CEO, Nicola received some good advice from the charity's trustees, urging her to make the job her own. Nicola has proven to be a real asset to the foundation and the organisations they serve, particularly around ‘procurement practices to do good and its role in helping to bring about meaningful change. As more and more organisations focus on delivering purpose, organisations like Ākina Foundation and purpose-focused leaders like Nicola become more and more sought after and valued.




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We are delighted to welcome Ian Bird, the new CEO of Community Foundations Australia (CFA), to the Purposely Podcast.


In this episode, Ian shares his vision for the future of Australian community foundations, drawing from his extensive experience as the former CEO of Community Foundations of Canada and his remarkable career as an Olympic hockey player. Interestingly, Ian represented Canada in field hockey at the Australian-hosted Olympics in 2000 in Sydney, as well as in South Korea. Having played hockey from a young age, Ian speaks passionately about his love for the sport and the camaraderie it fosters.

A natural leader, Ian began his career in Vancouver and later founded the first youth Field Hockey club in Quebec, called Chelsea Phoenix Field Hockey, where he also served as the head coach. Under his guidance, the Quebec team achieved multiple national championships.

During his tenure as the CEO of Community Foundations of Canada from 2011 to 2020, Ian Bird proved to be a transformational leader. He oversaw the organization's evolution into a "network of purpose" by fostering collaboration with various sectors and addressing diverse priorities, including reconciliation with Indigenous communities, gender equity, social finance, and evolving patterns in giving.

Ian's primary goal as the CEO of CFA is to expand the reach of community foundations across Australia. Currently, only slightly over half of the Australian population has access to a local community foundation. With more than 40 community foundations already established, Ian aims to build upon the existing strength and vision within the network. He firmly believes that Australian community foundations have the potential to leapfrog ahead in development by incorporating Indigenous peoples' experiences from the start and drawing on the Australian ethos of directness and openness.

Ian Bird is a champion for inclusivity in Australian community foundations. His vision revolves around creating opportunities for those who may not typically participate. He aims to develop a network that ensures all Australians have access to a community foundation, fostering self-determination and empowering communities to generate funding and solutions on the ground. By building a strong network of purpose, community foundations can address local issues and collaborate on challenges that transcend any one community, such as climate change and housing challenges.

Ian draws inspiration from the success of the community foundation movement in Canada, which has a rich history spanning 100 years. He highlights the importance of highly trusted local institutions that allow neighbors to witness and participate in giving. The Canadian experience has shown that having a tangible place to make a gift accelerates the pace of giving and creates a social messaging that encourages more philanthropy. Ian aims to replicate this success in Australia by leveraging existing infrastructure and fostering partnerships with private funders, universities, health authorities, and other civil organizations.

Ian believes that the current moment presents an opportunity for Australians to create a different future by sharing resources and building a true community support infrastructure. By fostering grassroots-driven change and community-based self-determination, Australia can become more resilient and effectively address pressing issues with a fresh perspective. Ian's vision aligns with the shared agenda of political leaders across parliamentary parties, emphasizing the power of collaboration and collective action.




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Welcome to Purposely Short, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic.

This weeks episode features Eric Ressler founder of Cosmic a creative agency for social impact organisations and brands.



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