Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.
00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker
24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 02:02 Ernie’s Bio
02:03 - 12:55 Marketing Essentials Moment: Customer Retention
12:56 - 15:50 Ernie, welcome to the show!
15:51 - 18:57 Transition from Illustration to Marketing
18:58 - 21:28 Starting a Freelance Business
21:29 - 28:19 Branding Messaging
28:20 - 33:49 Consistency in Branding
33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools
37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
38:11 - 39:35 Underrated AI Tech in Marketing
39:36 - 42:17 Posting Frequency and AI Scheduling
42:18 - 47:07 The Potential Overuse of AI in Social Media
47:08 - 52:14 The Process of Developing Your Brand with AI
52:15 - 54:48 Real Value in Your Brand
54:49 - 56:28 Visit: https://ernburn.com/



































56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
57:36 – 58:22 Join The Marketing Expedition Community today!
#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention

Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.
00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez
00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 01:45 Jen’s Background
01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey
15:43 - 16:10 Welcome to the show, Jen!
16:11 - 21:01 Transition to Pinterest Marketing
21:02 - 24:09 Pinterest as a Search Marketing Tool
24:10 - 27:17 Brand Inspiration
27:18 - 32:22 Trending Pins and Client Success Stories
32:23 - 37:03 The Importance of Video and Graphics
37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.
37:50 - 43:26 Delegating and Prioritizing Work
43:27 - 49:04 Setting and Meeting Business Goals
49:05 - 51:49 Conducting a Marketing Audit
51:50 - 56:15 Resources to check out
56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/
57:21 - 59:35 Jen’s Pinterest Challenge
59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)





































1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!
#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics

Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.
00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 02:06 Juliana’s Bio
02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation
16:56 - 20:19 Welcome to the show, Juliana!
20:20 - 26:28 The scale map diagnostic
26:29 - 30:34 Scaling businesses rapidly
30:35 - 31:21 Project management for business growth
31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.32:12 - 34:41 Common company gaps and metrics
34:42 - 39:19 Growth metrics
39:20 - 42:12 Scaling a sales team
42:13 - 43:23 Sales process efficiency tips
43:24 - 45:12 Resources for scaling. Visit: ScaleTime
45:13 - 46:45 Let go of perfectionism
46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

































47:16 - 48:02 Join The Marketing Expedition Community today!
#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess

Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide.
00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 02:03 Chellie’s Background
02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance
10:19 - 12:53 Welcome to the show, Chellie!
12:54 - 16:16 Chellie’s Books
16:17 - 20:48 Building Personal Brand for Success
20:49 - 23:31 Branding and Customer Satisfaction
23:32 - 28:07 Personal Coaching
28:08 - 29:31 Culture Building
29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care.
30:18 - 37:25 Workplace Culture and Recognition
37:26 - 39:00 Flexibility and Culture Shift
39:01 - 42:15 Hybrid Workforce Models
42:16 - 48:10 Mentors and Family Influence
48:11 - 49:49 Visit: chelliephillips.com
49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)



































50:40 - 51:27 Join The Marketing Expedition Community today!
#Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship

Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.
00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:16 Carolyn’s Bio
01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies
07:28 - 08:10 Welcome to the show, Carolyn!
08:11 - 12:11 Carolyn’s Career Path
12:12 - 13:14 Working with Top Brands
13:15 - 19:00 Brand Building vs. Performance Marketing
19:01 - 22:16 The Importance of Brand Recognition
22:17 - 23:02 Successful Brand Campaigns
23:03 - 28:28 Client’s Case Study
28:29 - 34:59 A Unique Campaign turns Viral
35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”
40:33 - 42:10 The Importance of Educating Customers
42:11 - 47:15 Memorable Marketing Projects
47:16 - 50:04 Resources and Learning
50:05 - 55:42 Involvement with the 4As and Industry Conferences
55:43 - 56:24 Visit: Response Marketing - https://response.agency
56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)







































56:57 – 57:40 Join The Marketing Expedition Community today!
#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling

Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.
00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker
00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 01:53 Matt’s Background
01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?
12:07 - 14:45 Welcome to the show, Matt!
14:46 - 18:23 Narrowing Focus in Marketing Services
18:24 - 20:04 Creativity in Art and Marketing
20:05 - 21:07 Defining a True Niche
21:08 - 25:50 Marketing and Building Relationships through Podcasting
25:51 - 27:09 The Impact of Podcasting
27:10 - 31:37 Story Brand Framework
31:38 - 34:14 The Importance of Clarity in Marketing
34:15 - 40:10 The Value of Mentorship
40:11 - 45:18 The Challenges for Young Marketers
45:19 - 46:15 Visit: https://bankercreative.com/
46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
































46:45 – 47:32 Join The Marketing Expedition Podcast today!
#Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing