28 min

Pepsi's Ellen Healy's experience on brand's history and legacy in music Midem Music Talks

    • Music Interviews

Global Head of Music & Entertainment Ellen Healy will explain how Pepsi, forerunner in long-term relationships with creative partners, has made music part of its history and DNA. Through successful partnerships made with international pop band Now United or Indian rapper Badshah, she will discuss how a brand can help artists grow their following and international reach. Let’s take a peek behind the curtain on the business behind brands partnering with artists.

Global Head of Music & Entertainment Ellen Healy will explain how Pepsi, forerunner in long-term relationships with creative partners, has made music part of its history and DNA. Through successful partnerships made with international pop band Now United or Indian rapper Badshah, she will discuss how a brand can help artists grow their following and international reach. Let’s take a peek behind the curtain on the business behind brands partnering with artists.

28 min

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