Perpetual Traffic

Tier 11
  • 4.7 (752)
  • MARKETING
  • UPDATED SEMIWEEKLY
Perpetual Traffic

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

  1. 3D AGO

    [Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)

    In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11’s refined Conversion Engine taps into Google’s 72 million (or more) data points to pinpoint high-intent leads at exactly the right moment. Even if you’re not in PI law, you’ll discover a tactical blueprint for blending paid search and social ads to secure more of your dream clients — while future-proofing your marketing against shifting ad platforms. Chapters: 00:00:00 - Kickoff & Why This Episode Matters00:00:37 - What Makes This Case Study a Game-Changer00:02:13 - Winning Ad Tactics & Eye-Opening Results00:05:34 - Behind the Scenes: How It Really Worked00:11:28 - Roadblocks We Hit & How We Crushed Them00:20:07 - How We Tracked Every Dollar Like a Hawk00:23:07 - Cracking CPA: Real Estate Edition00:24:36 - Why Data Tracking Can Make or Break Your Growth00:27:36 - Tapping Into Google’s Goldmine for PI Law Wins00:32:36 - Secret Sauce: Offline Conversions that Scale00:40:34 - Big Takeaways & How to Use This in Any Industry LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Free Snapchat Credits Unbounce - Code PT10off

    47 min

  2. 6D AGO

    The #1 Metric That Will Completely Transform Your Business’s Bottom Line

    In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-commerce CEOs and growth marketers win by outspending the competition profitably, why so many 8-figure brands still get this wrong, and how you can finally tie NCAC to real revenue growth. If you want to scale smarter and protect your margins, don’t miss this behind-the-scenes look at Ralph’s playbook for dominating your market. Chapters: 00:00:00 - Welcome to Perpetual Traffic: Let’s Dive In00:00:16 - Meet Cashflow Kings: The Conversation Begins00:00:56 - Why Customer Acquisition Cost Will Make or Break You00:03:59 - Who’s Here: Ralph Burns Joins the Kings00:04:58 - NCAC Explained: The Secret Metric for Growth00:08:55 - How to Find Your NCAC Without Guessing00:30:06 - The Real Math: Calculating Net Acquisition Cost00:30:37 - Hidden Costs: Don’t Forget Your Ops Expenses00:31:37 - Set Smart Profit Margins & Win on CAC00:32:20 - Proven Tactics to Drive NAC Down00:34:35 - Protecting Profits: Why Margins Matter More Than Ever00:37:54 - How to Lift AOV Without Adding Friction00:45:01 - Bundles & Irresistible Offers That Sell Themselves00:48:37 - Ralph’s Final Word: The Million Dollar Takeaway LINKS AND RESOURCES: Get Your nCAC Calculator Now!: https://www.tiereleven.com/ncacCashflow Kings on Facebook: https://www.facebook.com/cashflowkingspodcastShopper Approved: https://www.shopperapproved.com/make data driven marketing decisions with confidence: https://www.tiereleven.com/what-we-do/data-suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: a...

    1h 1m

  3. JUL 4

    Defeat The New Google AI Max Landing Page Doomsday with Val Riley

    In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates. Chapters: 00:00:00 - Kicking Off the Perpetual Traffic Podcast00:01:56 - Meet Today’s Game-Changer: Val Riley from Unbounce00:02:41 - Val Riley’s Path to Unbounce: From Start-Up to Industry Leader00:04:17 - Google’s Hidden Updates: What You Need to Know00:06:43 - Why User Experience is the Secret Sauce in Ad Success00:08:09 - Supercharging Ad Performance with AI Max00:17:26 - Crafting Landing Pages That Drive E-commerce Success00:25:06 - Unlocking the Power of Custom Templates for Agencies00:25:40 - E-commerce Landing Page Templates You’ll Love00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition00:38:01 - Dive Into Unbounce’s Best Templates and Categories00:40:42 - Wrapping Up: The Key Takeaways You Can't Miss LINKS AND RESOURCES: Deliver the most relevant ad across surfacesEpisode 707: Decode Google’s New Diabolical Landing Page Changes with Tas BoberVal on LinkedInUnbounce on LinkedInLanding Pages and TemplatesOli Gardner Unbounce videosTier 11 Data SuiteSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with a...

    49 min

  4. JUL 1

    The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days

    Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-scenes bloopers to real talk on Gen Z team management and daily goal setting, they reveal how a simple shift in focus can transform your channel growth. Tune in for tactical steps and raw insights you can implement today to scale faster with the same resources. Chapters: 00:00:00 - Kickoff: Meet Ralph & Lauren00:00:47 - Unlocking MVAs: Your Secret Growth Lever00:01:22 - Millennials & Gen Z: Challenge or Cheat Code?00:06:38 - Real-Life Win: 3X Spanish YouTube Subs00:08:49 - Bring MVAs to Life in Your Team00:15:36 - Daily Check-Ins: The Performance Edge00:27:53 - Big Takeaways & Action Steps LINKS AND RESOURCES: Perpetual Traffic in SpanishSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Unbounce - Code PT10off Free Snapchat Credits

    35 min

  5. JUN 27

    9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2

    Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside ad sets are outperforming traditional funnel tactics. John breaks down how a $120 glove brand scaled with a sub-$20 CPA—without touching the campaign for over a month—and why Meta's Andromeda update is forcing advertisers to master content, not just structure. If you're still gating your best material, you're already behind. This is the future of Meta ads—and it starts with feeding the feed, not the funnel. Chapters: 00:00:00 - Inside the Perpetual Traffic Machine00:00:09 - What’s Cooking in the Ad Lab Today00:00:38 - Why One Ad Style Won’t Cut It00:01:26 - Meta’s AI Is Now Selling for You00:02:28 - Your New Ad Grid Game Plan00:04:37 - Welcome to the Performance Kitchen00:06:09 - Andromeda Changed Everything—Here’s How00:10:21 - This Glove Ad Crushed It00:17:34 - Pre-Click Education = More Conversions00:19:51 - Turn Old Content into Ad Gold00:21:16 - Gated Content Is Killing Your Ads00:23:34 - Ads That Educate, Ads That Convert00:29:53 - Do Media Buyers Still Matter?00:32:58 - Scale Smart: One Campaign, No Tweaks00:39:33 - What’s Next in the Ad Evolution? LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Free Snapchat Credits Unbounce - Code PT10off

    45 min

  6. JUN 24

    Why You’re Onboarding Your Leads Wrong and What To Do About It

    Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation. Whether you're running an eComm brand, SaaS startup, or B2B agency, this episode will challenge how you welcome leads and redefine your first impression. Tune in to discover how relevancy rules, and why your welcome email might just be your most powerful sales tool yet. Chapters: 00:00:00 - Kicking Off with Lauren’s Takeover of Perpetual Traffic00:00:41 - Why “Email Triage” Will Change Everything You Know About Onboarding00:02:27 - The Secret Sauce: Why Relevancy Beats Automation Every Time00:05:10 - Turning Cold Leads into Superfans with Personalized Sequences00:07:27 - What Happens When They Ghost You? Unsubscribes Done Right00:10:05 - Don’t Miss This: How to Wow Returning Customers from Email #100:12:13 - Spotting the Serial Sign-Uppers — And Winning Them Back00:18:06 - Desktops vs. Mobile: How Device Data Powers Smarter Emails00:19:55 - Level-Up Time: Inside the Most Advanced Triage Tactics We Use00:21:34 - Crafting Hyper-Personalized Journeys at Scale00:21:59 - “Proof of Life” Emails: The Oddly Effective Trigger You’re Ignoring00:23:44 - Beyond the Inbox: Why SMS + Email = Maximum Engagement00:27:13 - Boosting Open and Click Rates Without a Subject Line Trick00:35:03 - They’re Not Clicking — Now What? Ninja Moves for Dead Leads00:40:47 - Wrapping with a Challenge: Rethink Your Email Game & Join the Community LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Free Snapchat Credits Unbounce - Code PT10off

    46 min

  7. JUN 20

    Decode Google’s New Diabolical Landing Page Changes with Tas Bober

    Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s stealth February 2025 landing page compliance update—a change that’s silently sabotaging paid traffic across the board. Tas reveals how Google’s AI is now judging your UX with teacher-level scrutiny, how rage scrolling signals are reshaping campaign performance, and why navigation and anchor links are now critical for survival. You'll learn how to fix ad-to-landing page misalignment, boost conversion with smart layout shifts, and adopt “consumption rate optimization” as your new metric for success. Packed with anchor nav hacks and a case study showing a 265% lift in purchases, this episode is your no-BS blueprint for keeping your B2B funnel Google-proof. Chapters: 00:00:00 - Kicking Things Off on Perpetual Traffic00:00:22 - What Our Listeners Are Saying00:02:04 - Meet Tas Bober: The Landing Page Strategist00:02:45 - The Google Update No One Saw Coming00:04:42 - Why Relevance and UX Now Rule Ads00:07:00 - What Makes a Landing Page Actually Work00:09:16 - Ignore Google's Changes? Here's What Happens00:13:57 - Smart Ways to Build Pages That Convert00:19:13 - Picking the Right Tools for the Job00:21:33 - What This Google Update Really Means00:22:10 - How to Stay Google-Compliant in 202500:27:09 - Crushing Objections Before the Sales Call00:29:01 - Why Relevance Is Your Ultimate Differentiator00:35:25 - Personalization + Dynamic Pages = Scalable Wins00:38:57 - The 4 Core Pages Every B2B Brand Needs00:42:08 - Final Takeaways and Where to Learn More LINKS AND RESOURCES: Act on Google's UpdateTas's Google ArticleTas Bober on LinkedInThe Scroll Labmake data driven marketing decisions with confidenceThe 5 Forces SystemSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on a href="https://www.instagram.com/laurenepetrullo/?hl=en" rel="noopener noreferrer"...

    48 min

  8. JUN 17

    The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces

    Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Forces” framework, a methodology born out of frustration, testing, and maybe a little time on the toilet—but designed to help marketers and entrepreneurs unlock hidden revenue from their existing data. You’ll learn why most attribution models fail, what metrics actually drive profits, and how to stop flying blind in your media buying decisions. If you’re running multi-million dollar ad spends or just looking to scale smarter, this episode delivers real-world strategies you can implement today. Chapters: 00:00:00 - Kicking Off with Ralph, Lauren, and a Dash of Chaos00:00:25 - Pandemic Flashbacks and Entrepreneurial Resilience00:03:33 - Why Most Marketers Are Still Struggling with Attribution00:05:05 - The Wild Origin Story of the Five Forces Framework00:08:17 - Breaking Down the Five Forces That Will Transform Your Ad Game00:24:04 - How Long Should You Wait to See Real Marketing Results?00:28:35 - Lifecycle Marketing: Unlocking Hidden Growth in Your Funnel00:28:59 - Setting Sales Benchmarks That Actually Mean Something00:29:52 - What Most Marketers Forget to Factor In (That Could Kill ROAS)00:31:56 - Decision Logs: The Secret Weapon for Smarter Ad Budgets00:37:49 - Tweaking Traffic, Budget, and Creative for Maximum Impact00:43:23 - Not All Customers Are Created Equal—Here’s Why That Matters00:46:21 - Final Thoughts: Why the Five Forces Aren’t Just Theory LINKS AND RESOURCES: Unlock Marketing Clarity with The 5 Forces SystemTier 11 Data Suite5 Forces AITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Unbounce - Code PT10off Free Snapchat Credits

    57 min
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Hosts & Guests

4.7
out of 5
752 Ratings

About

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Information

  • Creator
    Tier 11
  • Years Active
    2015 - 2025
  • Episodes
    500
  • Rating
    Clean
  • Copyright
    © Tier 11
  • Show Website
    Perpetual Traffic

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