62 episodes

The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.

Perpetual Adam Ryan, A Workweek Friend

    • Business
    • 4.6 • 7 Ratings

The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.

    Crypto Boss Jarrod Dicker on the Future of Subscription-Based Media

    Crypto Boss Jarrod Dicker on the Future of Subscription-Based Media

    NFTs, blockchain, and web3, oh my!
    If money never sleeps—then crypto has so much caffeine coursing through its veins, that it literally couldn't sleep even if it tried. But you still have to.
    So as a media company, how can you keep up with the rollercoaster ride that is crypto?
    Meet crypto expert Jarrod Dicker, lead partner and creator of TCG Crypto and former VP of Commercial at The Washington Post. Jarrod chats with Adam about the unique challenges of the crypto market and explains why it’s revolutionizing the way consumers are spending money on content.
    How are newer, more innovative subscription models paving the way for exciting changes in the news media industry? Adam and Jarrod discuss how the intersection of journalism and crypto is creating radically different ways of digital content consumption—and what this means for content-first companies. 
    Tune in now, sleep soundly later.

    00:00:00 - Life's Pivotal Moments in Blogging
    00:00:47 - Unique Journey from Journalism to Crypto
    00:11:04 - Navigating the Swings of Crypto
    00:14:43 - Reimagining Subscription Models with Crypto
    00:16:40 - Innovating Subscription Models for Creators
    00:21:17 - Navigating the Crypto Landscape for Consumers
    00:25:22 - Crypto's Rise as Core Focus
    00:29:06 - Scaling Struggles in the Crypto Industry
    00:31:05 - Future of AI and Crypto

    Follow Jarrod: 
    LinkedIn: https://www.linkedin.com/in/jarroddicker/
    Twitter: https://twitter.com/jarroddicker

    Want to get into it further? 

    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

    And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

    Thank you so much!

    • 35 min
    Car Dealership Guy Steps Out of Anonymity and Into a New Era

    Car Dealership Guy Steps Out of Anonymity and Into a New Era

    Meet the anonymous man behind the revolutionary Twitter account that’s making the automotive industry more transparent than ever before. That's right—Yossi Levi’s finally stepping out of the shadows of anonymity and sitting down with Adam to share his personal experience and insights into the automotive industry. From starting an anonymous account to unveiling his personal story and building a strong following, Yossi discusses the challenges and successes he encountered along the way.
    Yossi and Adam chat about the importance of content market fit and monetization strategies and explain how building leverage and support early on is essential to staying afloat in the creator economy. They also explore the value of offering unique insights and content, the power of building relationships with influential voices, and the potential for growth in the B2B automotive media space.
    Learn how to navigate the ever-changing landscape of content creation and audience engagement—tune in now! 
     
    00:00:49 - Car Business Prodigy Transforms Industry
    00:06:44 - Twitter Account Growth
    00:10:44 - Finding Content Market Fit Quickly
    00:13:30 - Reinventing Car Dealership Personas with Unique Content
    00:19:00 - How to Engage High-Power Audiences
    00:19:54 - Unveiling the Story Behind a Podcast Launch
    00:25:05 - Impact of Timing on Video Distribution
    00:26:18 - Building Relationships: Key to Launch Success
    00:29:38 - Building Leverage Early for Success
    00:36:08 - Monetization Strategy for an Insights-Driven Brand
    00:39:43 - Establishing Accountability Through Customer Base
    00:44:36 - Focusing on Long-Term Growth Strategies
     
    Want to get into it further? 
     
    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
     
    And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
     
    Thank you so much!

    • 43 min
    How 6AM City Became the Nation’s Fastest-Growing Newsletter-First Local Media Company

    How 6AM City Became the Nation’s Fastest-Growing Newsletter-First Local Media Company

    How does the co-founder of the nation’s fastest-growing newsletter-first media company think about scaling, investing, and running a local media company? 
    Adam sits down with Ryan Heafy, the CEO of 6AM City, to discuss the ins and outs of local media and the challenges and opportunities it presents. Ryan shares how his passion for the local economic development of communities led him to create 6AM City and how the community-led newsletter managed to capture a sustainable local revenue source in the process. 
    What are his top strategies for increasing LTV? How does Ryan think about advertising? And what’s the true importance of geolocation when selling? Tune in to learn how 6AM City is revolutionizing the local media landscape and what the future holds for the industry.
     
    00:00:28 - Capitalizing on Local Pride Through Newsletters
    00:04:14 - Expanding Into New Cities
    00:06:42 - How Locals Sell Their City
    00:08:30 - Staffing Sales Teams for Regional Growth
    00:11:19 - Deciding When to Divest from a City
    00:14:26 - Rapid Expansion Teaches Valuable Lessons
    00:16:56 - Strategic Partnership with Tegna Announced
    00:22:57 - Success Secrets
    00:26:46 - Exciting Media Changes in Next 5 Years
     
    Learn More About 6am City: 
    Website: https://6amcity.com
     
    Follow Ryan: 
    LinkedIn: https://www.linkedin.com/in/ryanheafy/
    Twitter: https://twitter.com/ryanheafy
     
    Want to get into it further? 
     
    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
     
    And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
     
    Thank you so much!

    • 27 min
    How to Build a $300 Million SaaS Company, with Craig Fuller, CEO of FreightWaves

    How to Build a $300 Million SaaS Company, with Craig Fuller, CEO of FreightWaves

    Discover the fascinating story behind FreightWaves and its founder, Craig Fuller, who scaled the niche media company into one of the most authoritative voices in the supply chain industry.
    Craig shares insights into the challenges of running a founder-driven business and the importance of building relationships with direct revenue. What was the process of venture funding like for Freighwaves, and how does he think about go-to-market strategy, valuation, and investor exits? Craig also discusses the unique content-supported X model and the value of an engaged media audience with purchasing power. 
    Learn about the company's growth strategies, including acquisitions and the split between its media and SaaS businesses. 
    Don't miss out on Craig's thoughts on the future of the media ecosystem and the power of content in the coming decade.
     
    00:03:16 - Splitting Media Business to Maximize Valuation
    00:08:23 - Using Negative CACs for Product Success
    00:09:31 - Separating Data and Media Businesses
    00:12:37 - Founders' Reluctance to Sell Businesses
    00:14:39 - Leveraging Content to Boost Sales
    00:16:06 - Creating Editorial Authenticity in Media
    00:21:21 - Print Publication: A Hidden Gem
    00:26:34 - Founder Concerns on Print Publications
    00:35:16 - Managing Weekly Executive Reports Efficiently
    00:36:23 - Firecrown Acquires Marine Aviation Supply
    00:37:31 - Managing Teams: An Entrepreneur's Challenge
     
    Learn More About Freightwaves: 
    Website: https://www.freightwaves.com
     
    Follow Craig: 
    LinkedIn: https://www.linkedin.com/in/incab/
     
    Want to get into it further? 
     
    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
     
    And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
     
    Thank you so much!

    • 41 min
    A Candid Conversation with One of Sports’ Fastest-Growing Media Companies, with Adam White of Front Office Sports

    A Candid Conversation with One of Sports’ Fastest-Growing Media Companies, with Adam White of Front Office Sports

    Think sports media is mainstream? Meet the company that believes sports media isn’t nearly mainstream enough. 
    It’s Adam v. Adam as Adam White, CEO and founder of Front Office Sports drops by the pod to discuss the future of sports media and reveal how FSO is creating a unique and engaging media experience by merging the brand with the power of its team’s individual personalities. 
    Adam breaks down FSO’s key business pillars and explains their play-by-play approach to thinking about commercial opportunities beyond just advertising. How do they manage to navigate the niche media market? And how does FSO think about valuation when raising money? 
    Don’t miss out on this jam-packed conversation with one of sports media’s fastest-growing companies. 
     
    00:00:32 - Making Sports Mainstream: A Vision
    00:05:25 - Axios's Audience Strategy Evolution Explained
    00:08:36 - Pricing Out Partners with Rapid Growth
    00:13:56 - Media Founders' Partnership Flexibility and Growth
    00:22:37 - Consider Valuation When Raising Money
    00:28:11 - Future of Niche Media Publications
    00:35:29 - Brands Serving Prosumer Consumers Trend
     
    Check Out Front Office Sports: 
    Website: https://frontofficesports.com
     
    Follow Adam White: 
    LinkedIn: https://www.linkedin.com/in/adam-white-85ab4389/
     
    Want to get into it further? 
     
    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
     
    And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
     
    Thank you so much!

    • 20 min
    The YouTuber Who Scaled Epic Gardening into a $27 Million Empire

    The YouTuber Who Scaled Epic Gardening into a $27 Million Empire

    How did the internet’s most successful gardening content creator go from homesteading in his backyard to garnering a multi-million dollar investment deal? 
    Kevin Espiritu, founder of Epic Gardening, chats with Adam about building an ecosystem of content and finding ways to focus on the core pillars of your business that matter most.
    Learn how Kevin’s passion for gardening grew into an entrepreneurial endeavor of epic proportions as he explains how he successfully scaled Epic Gardening from a backyard business to a multi-million dollar empire. How did understanding the value of authentic content creation fuel his success? And how did his unique team of gardening creators help pave the way for Epic Gardening’s future growth?
    Kevin explores the importance of following the strengths of your creators to guide the business process before diving into the challenges of scaling products and the nuances of navigating business/influencer relationships.
     
    00:00:48 - From Blog to Product Success
    00:08:00 – Epic Gardening’s Massive Growth
    00:11:28 – Operating as a Content-First Companies
    00:13:40 - Creating Brands Through Diverse Creators
    00:19:15 - Building a Talent Network Ecosystem
    00:22:32 - Podcast Theme: Content of Commerce
    00:29:55 - Assessing Growth Against Home Improvement
    00:35:08 - Exciting Industry Trends in Content
     
    Learn More About Epic Gardening: 
    Website: https://www.epicgardening.com
    Instagram: https://www.instagram.com/epicgardening
    YouTube: https://www.youtube.com/c/EpicGardening
     
    Follow Kevin: 
    LinkedIn: https://www.linkedin.com/in/kevinespiritu
     
    Want to get into it further? 
     
    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
     
    And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
     
    Thank you so much!
     

    • 38 min

Customer Reviews

4.6 out of 5
7 Ratings

7 Ratings

Kcurry1982 ,

Insights that I actually care about

Excited for this pod! Media is changing rapidly and Adam’s perspective on media is refreshing. Can’t wait to hear from more guests! Sherrell Dorsey from The Plug is building something refreshing and very necessary.

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