147 episodes

Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing

Personal Branding Podcast Bernard Kelvin Clive

    • Business
    • 4.3 • 15 Ratings

Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing

    21 Tips for Writers, Authors & Publishers

    21 Tips for Writers, Authors & Publishers

    "Find a balance between the art of writing and the business of publishing"







    As an author, the question that has been asked on countless occasions has been 'How do you find inspiration to write?'Today, I will share with you some simple truths and challenges faced by writers and authors alike.Listen, there would be days you have the drive and internal motivation to write, the flow will be natural and uninterrupted. And well there will be other days that regardless of what you do, the inspiration and flow will not be there.Yeah, that's life, don't let the not-so-good days discourage you.The recent pandemic (Covid-19) took the world by surprise. While it shut down some businesses it also reshaped the minds of others.Before this, many thought to themselves they were too busy to slow down to enjoy the simple pleasures of life or pursue the list on their bucket list were awaken to the realities of life.For the last 12 months, I have seen several people writing and publishing books, yes! Surprised? Suddenly, they've got the time to write and share their stories and ideas with the world.Truth be told, sometimes it takes an uncertain tragic situation to turn men towards living their dreams.The thing is that, if one desires to write, every day presents an opportunity to do so, it might not be as fast as one desires, but there will be progress. That simple action and habit will lead to many creative ideas being birthed.We are all sometimes slack, slow, and lazy about taking simple action, but when we commit to it, a whole new world of possibilities is born.So, here are simple tips and tweaks to help you in your writing and publishing journey.1. Block some time off your daily schedule to write. It could just be 30minutes.2. Write when you are inspired or not. It's the habit that counts.3. Treat your first draft as such, it's a draft, don't try to polish it during the writing process.4. If you are writing a book, make it a great one. Put all your all into it. That's the beginning of your success.5. Invest in a professional editor6. The secret has been to always start promoting your book before it's ready. Promote before publishing.7. Great writers are readers as well. So read other books, build yourself up.8. Join a network of writers and authors, this helps greatly.9. Quality design sells. Get a professional cover and book layout designer to do your book cover and typesetting.10. No matter how great a writer you are, never try to do everything on your own. Engage the expertise of others, it pays!11. Don't stress yourself over who should write the foreword for your book12. If you desire to stay in the game for a long time then, consider writing multiple books(series) than trying to make a killing from just one book.13. Book tiles do change. Your current book title may need to change before publishing14. Publish on Amazon and other platforms. Sometimes smaller platforms may offer you more royalties. Don't be limited, spread!15. Make friends with bloggers, publicists, and book reviewers, if not hire them when necessary. They help create buzz around your book.16. Blogging and podcasting are great marketing channels. If you can, consider guest blogging and podcasting. They are a prodigious book promotional avenue.17. Get reviewers for your book online. Reviews help to drive sales for your book.18. Prepare to be a guest on TV/Radio, Podcasts, etc. An avenue to market your book.19. Get an author website or landing page for your book. Giveaway some content!20. Be consistent and committed to writing. Craft your writing style. Write for your ideal audience and grow!21. Learn well the art of writing and the business of publishing. Book Publishing is a big business, do all you can to stand out!Bernard Kelvin CliveAmazon bestselling author of over 50 published books.

    • 13 min
    Convo on Branding, Rebranding, and Repositioning with a Brand Strategist – Susan Meier

    Convo on Branding, Rebranding, and Repositioning with a Brand Strategist – Susan Meier

    In this episode, I discussed the subject of branding and rebranding with Susan Meier.







    Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world's leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business owners with the same tools her Fortune 50 clients use to identify their brand's unique niche and craft their key messages.







    RESOURCES:







    Books by BKC www.Amazon.com/author/bernardkelvin

    • 33 min
    Common Mistakes People Make When Building a Brand

    Common Mistakes People Make When Building a Brand

    "Branding is more than just a creative name and cute logo..." - Bernard Kelvin Clive







    Building a brand is about much more than coming up with a brand statement, logo, and colors. And still, too many businesses seem to think that’s all there is to it. This is why so many of them end up getting lost in the sea of other competitors and can’t seem to stick with their audience. But if your goal is to get your brand out there and attract the right people, you have to know how to build a brand strategy and avoid some crucial mistakes. Here are a few of them.







    Not Starting with a Brand Strategy







    The biggest issue is not coming in with a strategy. You should always start with your biggest competition and see what they’re doing. This will inspire you as to what you can do and how you can differentiate yourself. You also need to have a clear audience of who you’re catering to. Remember, this is all about your customer and aligning yourself with their experience. If you start from this angle, you’ll realize that fonts and colors have very little to do with your brand. It’s about being as persuasive as possible to your core audience.







    Not Delegating







    This is another major issue for many companies. They might want to put their in-house marketing team on the job when they might not understand all the aspects of branding. Branding online and offline are two completely different things, and people who do not have the expertise to build a brand online cannot be expected to learn on the fly and get good results.







    You need to hire a team for the job and find one with significant experience working on this type of project. People like main-rose.com are a perfect example. Outsourcing online branding will result in better results and will allow you to save time and money. You’ll also be able to allocate your team to asks they are better at.







    Cutting Corners







    A lot of people try to build their brand on the cheap. The issue is that a cheap brand will become synonymous with who you are, and it will be very difficult to shake off. This is why you need to invest all that you can into a proper design at first. While the logo isn’t everything, it is still a very important part of branding, so don’t make the mistake of hiring someone on Fiverr to do the job. What you’ll get is a mishmash of overused stock photos and cheap fonts. While you can get away with a cheap site at the beginning, make sure that the colors and logos are consistent and that the logo is professionally made.







    One of the big issues with having a cheaply made logo is that you might have difficulty transposing it to different formats. You don’t want to have to redesign the logo so that it looks the same on print and online.







    These are a few examples of mistakes people make when building their brand. Make sure that you avoid these, and understand what makes a strong brand to begin with.







    Recommended books:







    * CEO Branding* Simple Branding Guide for Small Business Owners

    • 7 min
    How to Write a Book and Make Money

    How to Write a Book and Make Money

    If you have a desire to write a book or you have a book written and want to generate more revenue from it, then this is the right episode for you.







    In this episode my guest Dr. Angela, shares with us, secret strategies of writing a book and making a 6 figure income out of it.







    Dr. Angela E. Lauria is the founder of The Author IncubatorTM and creator of the Difference ProcessTM for writing a book that matters. The Author Incubator was ranked #275 on the Inc. 500 fastest growing companies and #60 on Entrepreneur Magazine’s Entrepreneur 360. Dr. Angela won the Stevie Award’s Coach/Mentor of the Year Award and her program, The Author’s Way was named Coaching Program of the Year and was named, by entrepreneur Magazine, as one of the top 10 most inspiring entrepreneurs to watch –one of only 2 women on the list.







    Dr. Angela has helped over 1,000 authors-in transformation write, publish, and promote their books. Her clients have been responsible for over $100 million in cumulative revenue. She has a B.A. and an M.A. in Journalism and Media Affairs from The George Washington University and a PhD in Communications from The European Graduate School. She is a Wall Street Journal, USA Today, and Amazon bestselling author of:







    * Make ‘Em Beg To Work For You: How to Find, Hire, Manage, Reward, and Release* All-star Players to Help Make your Dream a Reality* Make ‘Em Beg to Be Your Client: The Nonfiction Authors’ Guide to Selling, Serving, and* Funding a Movement* Make 'Em Beg to Publish Your Book: How To Reach A Larger Audience & Make A* Full-Time Income In The Extremely Overcrowded World of Personal Development* The Incubated Author: 10 Steps to Start a Movement with Your Message* The Difference: 10 Steps To Writing A Book That Matters.* She lives at The Author Castle in McLean, Virginia with her husband Paul, son Jesse and their Castle cats Princesses Feathers & Foxy McFuzz Bucket.







    RESOURCES:







    Download FREE books by Dr. Angela www.TheAuthorIncubator.com/freebooks







    Follow me on Facebook: www.Facebook.com/TheAuthorIncubator







    Books by BKC www.Amazon.com/author/bernardkelvin

    • 33 min
    Brand Strategies that Works

    Brand Strategies that Works

    3 Proven Brand Strategies that Global Brands Employ







    How to Stay in the Game







    "Leads are seeds not harvest; cultivate them gradually" - Bernard Kelvin Clive







    In the new age of marketing, advertising, branding, and sales promotion, the ancient landmarks of success cannot be overridden with fanciful marketing schemes and sleazy sales tactics. Although these strategies can help up to some degree, overly using advertising to grow a brand won’t cut it, you will need a more robust approach, proven and tested.







    While certain brands may thrive for a season, others transcend generations. The difference between these two parties most often is not that much.







    Research and study of brands over the years have revealed some truth about successful and unsuccessful brands.







    Here are three pivotal differentiators that serve as the pillars of successful branding strategies of great brands.







    1. Growth Strategies







    “Companies that invest more in digital transformation actually outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digital channels, and better able to build a bigger user base. What’s more, this phenomenon exists regardless of industry.” — Geoff Cubitt, CEO, Isobar US







    Brands that succeed over a long time are deliberate about their growth and development. Their success never happens by chance but by choice. They are determined to grow and expand into new products, services, and markets.







    They believe that any brand that does not grow dies. Seams and times do change, and that which worked yesterday may not work today. So brands must consistently learn new ways of operating to keep the wheels of fortune turning in their favor.







    They become intentional about employing the use of technology to their advantage; by focusing on the tools that will help them deliver better and quality results.







    Every growing brand rides on the winds of technology and innovation, from Brands such as Apple to Tesla and the basic WhatsApp messenger on your phone. These successful brands employ innovative measures to ensure that their products and services meet the ever-changing needs of the market.







    In moving forward, key areas brands must put more into for research and development to grow are data science and artificial intelligence. As rightly put by Vitaly Gordon, Vice President, Data Science and Engineering, Einstein, Salesforce







     “You don’t need to know how the technology of a microwave works to use it — it is simply a tool. We’re now entering the same phase with AI, thanks to the huge influx of no-code, point‑and-click tools. AI will become a widely used utility by everyone, regardless of technical background. As a result, most of the AI applications in the coming years will be built by people with little or no AI training.”







    2. Customer Care – People centered







    “We’ve been talking about the importance of ‘customer-centricity’ for some time. But until now retailers have lacked both the technology and the mandate to connect marketing, sales, service, and commerce systems to enable a 360-degree view of the customer. Now that relevant and personalised engagement has emerged as a key differentiator, retailers will finally make the investments to deliver on the promise of putting the customer at the center of everything they do.” — Rob Garf, Vice President, Industry Strategy & Insights, Salesforce







    In competitive marketplace brands that genuinely care about their clients will outlive and outsell their competitions.

    • 10 min
    How to Become an Authority in Your Field

    How to Become an Authority in Your Field

    Digital Growth Strategies







    In this episode I outline steps and strategies to help you build an authority.







    On Becoming an authority areas discussed







    * Who's an Authority* Value of an Authority* Strategies to Become an Authority* Niche Finding -* Investments -- study, teach* Establishing your voice* Platform Building* Key principles to be employed* consistency* commitment* creativity (branding, simplify)* Obstacles to overcome* Legacy







    Recommended books:







    * GOALS Are Dead! Simple Strategies for Achieving your Goals While Enjoying Life.* DOERS 12:52* CEO Branding

    • 18 min

Customer Reviews

4.3 out of 5
15 Ratings

15 Ratings

TiggBitties ,

Great Advise

A ton of great info here that I for one will be taking advantage of...Sometimes I wish some episodes where a little longer...Otherwise it's a great show!

meyerk77 ,

Very Cool Personal Branding Podcast

Get ready to sit back and enjoy the ride. Great job Bernard! Love the variety of branding topics you cover in your episodes. Kudos on getting a Seth Godin interview! Very well produced too. Looking forward to more of these great shows down the road.

IAmJohnSparks ,

Bernard Is Brilliant - #1 Podcast For Marketers

Honored to write this review about my good friend Bernard Kelvin Clive. As a two time guest on his Podcast I can tell you he digs deep to ask all the questions you won't hear anywhere else. Simply stated: Bernard is brilliant!

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