47 episodes

Welcome to the Coaches Business Channel. We discuss;
- Coaching and Personal Training sales and marketing know-how
- Fixing income gaps quickly, discussing low to high-end packages
- Pricing and online strategies for success
- Common obstacles; no time, income ceiling, lack of cold leads
- Discovering gaps within the current business model and income structure
- A resource for business strategies that work for all coaching businesses
- Helping coaches far surpass their biggest visions in business
Brought to you by Kate Martin, 22 years in the health coaching business; www.katemartinmentor.com

Personal Trainer Mentor - Kate Martin Mentor Kate Martin

    • Business

Welcome to the Coaches Business Channel. We discuss;
- Coaching and Personal Training sales and marketing know-how
- Fixing income gaps quickly, discussing low to high-end packages
- Pricing and online strategies for success
- Common obstacles; no time, income ceiling, lack of cold leads
- Discovering gaps within the current business model and income structure
- A resource for business strategies that work for all coaching businesses
- Helping coaches far surpass their biggest visions in business
Brought to you by Kate Martin, 22 years in the health coaching business; www.katemartinmentor.com

    Interview with Victoria Gibson Online Marketing Guru

    Interview with Victoria Gibson Online Marketing Guru

    Interview with Victoria Gibson Online Marketing and Business Guru and one of my mentors! Just a few conversations with her years ago helped me to grow my online business to where it is today. Being taught by Victoria meant I scaled rapidly from 1:1 business coaching my clients to online group coaching, surprisingly meaning better results for clients than 1:1. All while still running an extremely busy personal training and health coaching business. Plus her genius has helped many coaches with everything from webinars to Facebook ads. Just some of what we covered;
    - Creating and selling online courses
    - Masterminds (VIP) & live courses and all things in between.
    - What are her core principles she follows and lives by to still be thriving in the online business space.
    - How she does it all as a single mother.

    Here is the timestamp of the interview;

    8.50 Introduction, how I met Vic and why we are doing this.

    10.53 What Victoria does, and what drives her. What she offers her clients.

    17.00 What does ‘Mastermind’ mean. How to make an online dream a reality.

    21.53 The difference in results, video’s versus PDF’s. The underlying beliefs that stop people from completing a course.

    26.35. Taking responsibility to change your mindset and the discipline to do the work.

    32 min. Why you need to be devoted, consistent and love your business.

    34 min. Core principles Victoria pass’s on.

    40 min. Mindset hacks and core strategies.

    48 min. The benefits of organic leads v’s launches.

    55 min. What people should look for in an online coach.

    Website: www.VictoriaGibson.com Victoria’s Facebook group: Connect and Convert.

    To contact Kate email her a question or see how she can possibly help you with your business;

    kate@katemartinmentor.com or apply to speak to Kate;

    https://www.katemartinmentor.com/apply

    • 1 hr 4 min
    Lessons from today’s sales training call for fitness studio owner and her team

    Lessons from today’s sales training call for fitness studio owner and her team

    From today’s coaching session on sales in her studio, with a client of mine. I’ll share with you the gaps we found in her fitness studio to make more income.
    For example what happens before and after the trial people come in on?
    What do the staff need to say?
    Should the coaches sell in the session?
    Do you let people know there is limited space in the sessions?
    Do you wait for them to finish the trial before offering the sale - no is the answer.

    Here are some of the outcomes that we achieved today in sales training for this legends gym, along with her admin person and some of her coaches.

    We realised where the leaks were in the massive income potential they have.

    Eg, there are were are a number of people that missed getting followed up
    Many didn’t get asked by the trainers in the session if they’d like to continue.
    The client potentially doesn’t feel cared about enough in the session,
    The staff now understand how to care, what to say during and after each session.

    If you are a coach wanting to double or triple your income send me a message on here and tell me what you are doing. I’ll reply and let you know where the gaps potentially are that could greatly and exponentially increase your bottom line. Kate@katemartinmentor.com

    • 10 min
    Interview with Janelle Johnston Speaker Episode #44

    Interview with Janelle Johnston Speaker Episode #44

    Interview with one of Australia’s most sought after public speaking trainers, Janelle Johnston.
    Learn how to speak confidently to camera, and in live seminars, learning to move the audience with your message.
    Learning to speak well has the following immediate effects on your business;
    - Grows it effortlessly through the credibility it easily creates
    - Doing Facebook Live videos with ease and purpose becomes the norm
    - Helps people 'know like and trust' you FASTER
    - The authority it creates when you learn to speak to rooms of people, or on video is next to nothing in comparison

    About Janelle -
    Janelle Johnston is a highly sought-after professional Coach, Speaker & Trainer.
    JJ, as Janelle likes to be called, has a passion for developing her clients public speaking abilities so that they can utilise their voice as a marketing tool in their business.
    She is a Trainer & Master NLP Practitioner, Master Deep State Re-Patterning, Master #Hypnotherapist, Accredited Extended DISC® Behavioural Profiling Consultant/ Trainer, Tony Robbins Graduate, Accredited Cert IV Trainer & Assessor and Landmark Graduate.
    She has worked with businesses such as Mars, Melbourne Airport, Australia Post, The Good Guys and coached thousands of individuals including professional athletes, actors, authors, coaches & tv personalities.
    JJ has helped thousands of business owners transform their lives and their businesses through her live events, online training programs, personal coaching & her podcast “Be your own best coach with JJ”
    She has travelled to many different countries around the world and has over 30 years’ experience in the Personal Development space.
    As a result of JJ’s success, she has been interviewed on multiple radio stations, as well as being featured in The Age, #Geelong Advertiser & GT Magazine.
    Plus more! >> details on the business page. Don’t miss the opportunity to ask q’s live!

    Ask Kate a question on email; kate@katemartinmentor.com
    See her blog here; https://www.katemartinmentor.com

    For Janelle's 'speaker training' course details click here;
    https://janellejohnston.com.au/speaker-training/

    • 1 hr 1 min
    Selling WITHOUT Being Spammy. Ep#43

    Selling WITHOUT Being Spammy. Ep#43

    Scared of being too SPAMMY???
    Worried people will think badly of you if you constantly offer your services?

    I get it, there’s lots of trash online.. but if you think about yourself, it’s pretty easy to tell the crap from the real especially when you can feel it if it’s icky..
    wouldn’t you agree?

    Here’s my take on it and also some simple things you can implement to get over it.

    (22yrs of selling myself - no not in that way 😉 have taught me a few things. Firstly - be you... continued in video and also on the podcast channel)


    Things I mention here, regarding how to work with me currently;

    🎟🎟🎟Get early vip access to my new 6 week seminar course for $147.

    🦄🥂💪Or apply to speak to me about my VIP services taking 5 coaches as of March. Message me for info, or book a call using the link below in the comments.

    • 8 min
    Using Seminars To Grow Your Biz Ep#42

    Using Seminars To Grow Your Biz Ep#42

    Ever thought of doing seminars or workshops to grow business? (I have used this method for decades, which grew businesses - accidentally).
    The purpose was simply to teach people / see more than one person at a time, as a side effect it was amazing to help grow my health coaching business.

    From corporate health gigs, to building personal training quickly filling both 1:1 & groups for myself and contractors.

    Would you like to learn how to do this?

    Join me now! specials available for my new LIVE 6 week online course launching soon!!

    ➡️➡️➡️ Success with Seminars.
    Specifically for coaches wanting to uplevel their business FAST.
    Get the early access bonuses.
    Message me for details kate@katemartinmentor.com

    • 12 min
    Coach Stop Explaining Your Services To Get People To Buy

    Coach Stop Explaining Your Services To Get People To Buy

    If you are ‘explaining your services’ either in your sales presentation or any material you put out online, and it’s not working? Here’s why that may be and here's what to do instead.

    You see the secret is that the human subconscious already associates you with having the answers IF you show you can;
    - understand their issues or 

    - empathise deeply with their position or 

    - describe their thoughts like you are inside their mind (because you have been there at one point, with regards to the audience you are speaking to.)

    When you communicate this way, they automatically (& subconsciously) know that you hold information that will have, a large part of the solution for them.

    In fact this is a major key factor to get results with your marketing regardless of your service. Rather than showing people your resume of why you can help them.

    If you’re telling empathic stories, or including describing the problems or the emotional goals that your clients have it works like magic.

    Here's my list of what to do instead of just 'randomly posting without getting traction'

    - Use emotion when describing things in your material. Make it human.

    - Use stories that are relatable.

    - Be truthful and descriptive it goes much further than you’d think.

    - Empathise because you’ve been there. (Only if it’s the truth).

    - Relax a bit more when sharing.

    The more you can ‘simply be you’ the better it all works.

    Marketing, sales and all facets of your business.

    For more resources like this see www.katemartinmentor.com

    Or click the link see if there’s a time available to speak to Kate about your coaching business, here; www.katemartinmentor.com/apply

    • 9 min

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