Personality Recruitment | ft. Catarina Matias In Pursuit of Better

Having recently departed from the hospitality industry due to COVID-19, where she spent many years and was chosen as Hotel Management’s 30 Under 30 top rising stars in the hotel industry, Catarina started a health focused snack delivery business. After being met with the challenges of not only retaining employees, but finding employees that would be a good fit, she wished there was a recruiting tool that followed the path of the dating apps where she could search for an employee that would be a fit. This motivated her to develop an app that allows individuals looking for work to make profiles that show their true personalities, and allow employers to come to them. This allows employers to find better suited employees, and employees to find work cultures they better align with.


Catarina Matias’ expertise comes from her tenure in the hospitality industry. Her tenure with the hospitality industry started with Hershey Entertainment, and most recently continued with Hotels Unlimited. She oversaw daily operations for each of the hotels in their portfolio, including a combination of full and select service properties with brands such as Marriott, Hilton and IHG. Additionally, she was responsible for the devising of new business strategies, including recruitment, hiring, training, mentoring and development of all property level management personnel, and was involved in corporate compliance and budgetary reviews.