Personalization Strategies for Vacation Rentals with Stacy Wesson of Cascara Vacation Rentals

In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Stacy Wesson, General Manager at Cascara Vacation Rentals.
Together they explore: 

• Tackling staff burnout
• Converting second homes into vacation rentals
• The need for improved industry education
• Implementing new technology 

Stacy Wesson is General Manager at Cascara Vacation Rentals, a family-owned and family-run vacation home management company located in Sunriver, Oregon; she is the daughter of founders Ed and Sandy Willard.
This episode is sponsored by LiveRez.

Episode Highlights: 
[00:58] Boots on the Ground: The Key to Longevity - Stacy emphasizes the value of having "boots on the ground" in the vacation rental industry. Unlike larger companies that operate remotely, she believes that a local presence is crucial for successful property management. This hands-on approach not only fosters stronger relationships with clients but also enhances service quality. By being accessible and personally involved, smaller companies can differentiate themselves and provide a more tailored experience, ensuring that clients have direct contact with knowledgeable staff instead of automated systems.
[19:38] Longevity in Relationships - Stacy emphasizes the importance of cultivating strong, lasting relationships in the property management industry. With over 40 years of experience, she shares that approximately 50% of her property owners have been with her for over two decades. One example is her connection with a renter family who has returned for annual stays for nearly a decade. This relationship exemplifies how property management transcends mere transactions; it fosters a community where personal connections are valued. By prioritizing genuine interactions, Stacy highlights that the essence of this business lies not in profit margins but in creating memorable experiences for both owners and renters.
[28:04] Embracing Continuous Learning for Growth in Property Management - Stacy underscores the value of continuous learning in the ever-evolving landscape of property management. She reflects on her experiences attending industry conferences and training sessions, noting the importance of staying informed and adaptable. Stacy encourages property managers to engage with software providers and industry peers to share insights and solve challenges collaboratively. By embracing a culture of learning and communication, professionals can discover innovative solutions that enhance their operations and contribute to their growth. This proactive mindset not only fosters individual development but also strengthens the broader property management community.

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Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Je