Pest Control Marketing Domination Podcast

Casey Lewis
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY

Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

  1. 7H AGO

    The Rhino SMART Pest Control Website: What It Is, Why It Matters

    In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the Rhino SMART Pest Control Website and explains what makes it different from the average small business website. This discussion goes far beyond design and gets into the real strategy behind building a website that serves as a lead-generation asset, not just an online brochure. Casey explains why a website should be viewed as a growing structure of URLs, pages, and content hubs built around the cities and services you provide, and why that structure is critical for long-term local SEO success. This episode also explores how pest control companies should be upgrading their websites for the way people search today, including AI Overview, ChatGPT-style discovery, and voice search. Casey discusses the value of service-specific and city-specific FAQ sections, why ongoing blog and page creation is essential, and the risks of relying too heavily on generic AI-generated content without strategy, originality, and local relevance. If you want to understand how to build a smarter website that can rank, convert, and grow with your business over time, this is an episode you won’t want to miss. Get in touch with Casey LewisEmail: casey@rhinopros.comWebsite: Rhino Pest Control Marketing

    55 min

  2. MAR 1

    More Profit Per Customer: The Service Upgrade Playbook

    Selling more to your existing customers is often easier than capturing a new sale.In Season 5, Episode 8 of The Pest Control Marketing Domination Podcast, we’re talking about upsells and sidesells—and how a few smart upgrades can dramatically increase revenue and profit in a pest control, wildlife, or lawn care company. We walk through real-world math examples like: What happens when you have 1,500 customers at $48/month The impact of a simple $3 price increase The revenue jump when 25% of customers upgrade by a modest monthly amount Then we break down practical strategies to implement immediately: How to structure Good / Better / Best service tiers When to offer upgrades (initial close, technician visit, seasonal triggers, renewal reviews) The highest-performing add-ons and “sidesells” that customers actually want Simple scripts that position upgrades as better protection, not a sales pitch A repeatable system to increase revenue per customer without needing more leads If you want a clearer roadmap to increasing monthly recurring revenue and building a more profitable operation, this episode is for you. Casey Lewiscasey@rhinopros.com(925) 464-8383 Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google:https://g.page/r/CT9-E84ypVI0EBM/review Thanks for listening—if you enjoyed the show, please subscribe, leave a 5-star rating, and share this episode with a fellow home-service business owner.

    54 min

  3. FEB 21

    Pest Software vs CRM — One System or Two

    In this episode, we tackle a big question pest control owners face: should you run everything inside your pest control software—or use a dedicated CRM like HighLevel or HubSpot for lead management and marketing? We break down the pros and cons of major platforms including PestPac, FieldRoutes, Housecall Pro, BrioStack, Jobber, and GorillaDesk, and explain why the real key is building internal workflows first, then designing automation that supports your team—without forcing everyone to live with sub-standard workarounds. If you want help building a workflow-first pipeline, automation follow-up, and a system that connects lead generation to real sales results, reach out anytime: Casey Lewiscasey@rhinopros.com(925) 464-8383 Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google:https://g.page/r/CT9-E84ypVI0EBM/review

    1 hr

  4. FEB 15

    How Pest Control Companies Dominate a Market for Good

    Season 5, Episode 6: The Content Flywheel — How Pest Control Companies Dominate a Local Market Before we talk strategy, we have to start with the foundation: true local market dominance is built through strong teamwork between the pest control company and the marketing team. When operations, sales, and marketing are aligned—and everyone is committed to executing consistently—your results don’t just improve, they compound. This type of strategy takes time, patience, and commitment, but it’s one of the most permanent competitive advantages you can build. In this episode of The Pest Control Marketing Domination Podcast, we break down how to use a structured content strategy to create long-term, “evergreen” lead flow in your market. We’ll use a Mind Pump-style example of how a growing contact database fuels drip campaign success—and how consistent written content and video can eventually lead to true local market dominance. You’ll learn why strongly written, original content tied to specific topics wins, and how to organize it using pillar pages and topic clusters. We explain how a single authoritative “pillar” page (like Ant Control, Rodent Control, Termite Protection, etc.) can be supported by a library of related subtopic content that links back to the pillar—helping you show up for more searches, increase domain authority, and raise the visibility of every page on your website over time. Ultimately, the formula is simple: Traffic equals leads, leads equal customers. This strategy isn’t about quick hacks—it’s about building an asset that compounds. If you want to dominate your market for the long run, this is the roadmap. Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026. Casey Lewiscasey@rhinopros.com(925) 464-8383 Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google:https://g.page/r/CT9-E84ypVI0EBM/review

    56 min

  5. FEB 8

    The Google SERP Got Crowded — Here’s the New Playbook

    Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies. We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You’ll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery. Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve. Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review

    55 min

  6. JAN 31

    Using Campaign Structure For Pest Control Marketing

    Campaigns for Pest Control Marketing. Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way. In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system. You’ll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what’s working, what’s wasting money, and what to scale next. How to plan campaigns so every channel supports the same offer, audience, and call-to-action The 5 essentials every campaign must have before you launch (so you can measure ROI) How to track and measure offline marketing like door hangers, EDDM, and truck wraps What to watch in Google LSA and Google PPC to determine lead quality—not just volume Why lead handling (answer rate, speed-to-lead, follow-up) is the hidden factor behind campaign success The “Campaign Scoreboard” method: tracking Leads → Booked Jobs → Cost per Booked Job across every channel How to think about long-term organic growth as the SERP changes with AI answers and reduced clicks The difference between short-term demand capture (paid) and long-term compounding growth (organic + brand) You don’t need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious. If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.💬 Connect with Casey / Rhino Pest Control MarketingFor help building your plan for marketing, and ai overview/ChatGPT strategy:Casey Lewis📧 ⁠⁠⁠⁠casey@rhinopros.com⁠⁠. ⁠⁠📞 (925) 464-8383Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

    43 min

  7. JAN 24

    Execution For Your Pest Control Marketing Strategy

    Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3) In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain. Then we tie everything together into two essential pathways:(1) Organic growth and local authority—your website, SEO (traditional + technical), topic clusters, EEAT-driven content, social media for TOMA, reviews, citations, and showing up in today’s expanded search landscape that now includes AI Overviews, ChatGPT-style results, and voice search.(2) Paid lead capture—Google Ads, Google LSA, and other profitable ad channels that generate immediate demand while organic compounds long-term. We wrap with the execution systems that protect your investment: a simple sales process that drives a 40–60% conversion rate, and a CRM-powered follow-up culture using SMS and email automations to track, nurture, and convert every lead. If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap. 💬 Connect with Casey / Rhino Pest Control MarketingFor help building your plan for marketing, and ai overview/ChatGPT strategy:Casey Lewis📧 ⁠⁠⁠casey@rhinopros.com⁠. ⁠⁠📞 (925) 464-8383Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

    1h 1m

  8. JAN 17

    Building Authority for AI Overviews, ChatGPT, and Voice Search

    Episode Overview (Season 5, Episode 2) In this episode, we’re talking about the part most companies skip: execution. You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately. Then we shift into what’s changing fast in marketing: traditional keyword-based SEO is evolving. It’s no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants. Why most growth plans fail (and how to stay locked in long enough to win) The mindset shift from “chasing keywords” to building authority What domain authority actually means for local service businesses A practical authority-building plan: technical trust, local proof, content, and off-site signals A step-by-step roadmap to show up in: AI Overviews ChatGPT search experiences Voice search (Siri, Alexa, Google) If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound. 💬 Connect with Casey / Rhino Pest Control Marketing For help building your plan for marketing, and ai overview/ChatGPT strategy: Casey Lewis 📧 ⁠⁠casey@rhinopros.com. ⁠⁠📞 (925) 464-8383 Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

    1h 1m
See All (99)

5
out of 5
13 Ratings

About

Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

Information

You Might Also Like