Phil is the co founder of a B Corp, called 25Eight, which includes another couple of companies which are Me Three and Marketing Entourage. They're focused on innovation, creativity and entrepreneurship, and they're based in Australia. Phil also co founded a social enterprise called Entrepreneurs & Co, to build a collaborative community.
We're here to talk about things that have gone well, things that have gone wrong, and explain basically your process. So what's your most recent creation?
I've known Phil for more than 35 years, we've just started working together in the last year, I'm helping Phil make the most of his valuable assets by taking him through The Asset Path program.
Phil: One of the key challenges for all businesses is how to strategically grow your network, and in turn your business. You do it by making sure the right opportunities arise through meaningful relationships. That's how you hack serendipity.
Phil: You need a human-centered approach to help to sell your products and services. That's your business ecosystem: the stakeholders, key players, customers, team, the business & physical environment.
We're writing a book: Hacking Serendipity - A business leader's playbook for building a human-centred ecosystem for growth, sustainability, and fun - you can find out more at: SerendipityHacker.com
13 years ago Phil took a business trip to Singapore for Nokia. He watched a film called The Yes Man, based on the novel by Danny Wallace. He decided to BE the Yes Man.
Phil: It literally transformed my life.
Imagine if you could hack serendipity and beat the system...
Serendipity is about luck + action, or action + luck.
Phil: I didn't want to write a book for the sake of it, I needed to write a book that was actually truly going to help leaders.
Phil is the Chief Energy Officer in many people's lives.
He needed to manage constraints to get the book written. The most challenging his own constraint of believing he could do it. He started telling people he was a writer to break the 'self' constraint. Then he needed to manage time constraints.
Phil: I used your Ruthless Timeblocking to build a structure around what I'm going to do and my agenda. Because even if I had one job with one task, I'd still create 10 because I'd get a bit bored. I've got to accept that's who I am as a person.
Phil: It's a bit like when we build programs as 25 Eight to help people adopt innovative practices by teaching not telling - not everyone starts on the start line. It's not like the Olympics, and everybody's an Olympic sprinter. You know, they've got some people are just learning to walk, someone's Usain Bolt, and somebody's an amateur runner, and but we're expecting them all to run at the same pace. And I think that was the same for me is that, you know, you've actually got to accept where you are, your own pace and what you're going to do. I decided I would be Usain Bolt and realized, actually, I'm just learning to walk.
Phil: To hack serendipity the first thing is knowing your North Star - what you're trying to achieve. Find ambassadors who believe in your idea. Then get out there and take action. Hacking serendipity is not an immediate transaction.
Phil: Always leave a conversation giving more than you've taken.
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