PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast Andrew Hellmich: Photographer, Interviewer, Podcaster and Owner of Impact Images

Premium Members, click here to access this interview in the premium area

Andre Toro of www.andretorophotography.com is a US-based, Venezuelan mother of two.

Before photography, she was an electrical engineer with an MBA from MIT. She is a self-proclaimed nerd, math lover, and businesswoman to her core.

Five years ago, she had a life wake-up call following a massive concussion that stopped her for literally months.

She decided that life was too short not to follow her biggest passion, so she quit her corporate job and pursued photography full-time—a hobby she had loved until then.

When she started five years ago in photography, she had zero clients.

In 2023, her revenue was $440K, and she says she's just getting started!

She runs an IPS studio in Lexington, north of Boston, specialising in family portraits and headshots.

In this interview, learn how to evolve your business from zero to huge success by finding your direction and then going all in on the business side to grow and profit quickly.

Here's some more of what we covered in the interview:



What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.



What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Andre shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Andre or if you want to say thanks for coming on the show, feel free to add them in the comments area below.



NEW MASTERCLASS – Third Party Marketing on steroids with willing and waiting partners

Photography business and mindset coach Johl Dunn has FINALLY agreed to share his marketing strategy around Community Fundraising!

First up… this strategy is 100% NOT reliant on social media. That's right, no Facebook Ads!

And Johl was generating over $200k a year for his studio on this strategy alone!

All the details are here: https://learn.photobizx.com/community-fundraising-photography-marketing-strategy-registration/​

Including testimonials from other photographers,

Premium Members, click here to access this interview in the premium area

Mallory Morrison of www.mallorymorrison.com is a US-based underwater portrait photographer, and I have to tell you… her photography is stunning!

I was excited to record this interview because I was introduced to her via Brett Stanley, another incredible underwater photographer, with this message…

Andrew meet Mallory, underwater photography legend!

Mallory started as a dance photographer because of her background as a dancer. However, once she found the freedom offered by the lack of gravity when shooting in water, she was hooked!

Today, her main source of income is from selling fine art underwater prints. Although, she does offer limited luxury underwater portraiture to individuals and couples.

She says one of her biggest regrets in business is undervaluing the sale of her work for so long.

Now, with a demand from collectors she deals with directly, she has taken control of her sales and profits.

In this interview, discover what it takes to build a successful fine art photography business today and why you may need to sacrifice easy profits to stay true to your creative self. Or… take what Mallory shares and use it to attract high-paying underwater photography clients willing to spend big on wall art.

Here's some more of what we covered in the interview:



What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.



What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Mallory shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Mallory or if you want to say thanks for coming on the show, feel free to add them in the comments area below.



iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engine...

Premium Members, click here to access this interview in the premium area

Karinda Kinsler of www.karindak.com is an accomplished and successful horse photographer based in Texas USA and works with clients around the country. Her sessions range from $650 to $6000 — not including any products or files.

However, equine photography isn't why I reached out for this interview. I was introduced to her by PhotobizX member Kim Kuhlman of Chile Dog Photography when she dropped this line in a recent email exchange…

I’m really excited to let you know that thanks to Karinda’s coaching, I closed a $18K sale yesterday. I still can’t believe it. 6X my highest sale to date. WOW!

Karinda has been in business for over 10 years, starting with weddings before adding newborn sessions. After 5 years, she changed her focus to equine photography and photography business coaching; by all accounts, she's fantastic at both.

In this interview, Karinda shares why you need to change your mindset, pricing and product offerings and treat every photography client like a $20,000 client. Hint, hint… it leads to MUCH larger photography sales for your business.

Here's some more of what we covered in the interview:



What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.



What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Karinda shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Karinda or if you want to say thanks for coming on the show, feel free to add them in the comments area below.



iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past,

Premium Members, click here to access this interview in the premium area

Kim Kulman of www.chiledogphoto.com and I have been exchanging emails since the launch of the recent AI Course with Brianna Shrader.

In the emails, we discussed AI and its implications for the photography business — in particular, SEO, blog post creation, recording client calls over Zoom, and using Otter.ai to create transcripts of the conversations and summarise them.

We also talked about her taking on a new photography business coach, which led to a $18K sale (she still can’t believe it), which was 6X her highest sale to date.

Regarding her business, she's a pet photographer based in Utah, USA.

Kim is also the Founder and CEO of Blue Sky Digital Strategy. This small digital agency specialises in WordPress website design, security, hosting, search engine optimisation, content and email marketing, and social media management for small businesses.

In this interview, Kim shares how she was able to leverage high-end products for larger photography sales after working with her photography business coach, Karinda Kinsler.

Here's some more of what we covered in the interview:



What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.



What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Kim shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Kim or if you want to say thanks for coming on the show, feel free to add them in the comments area below.



iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to,

Premium Members, click here to access this interview in the premium area

Brendan Taylor of www.babyart.studio was first interviewed for episode 502 of the PhotoBizX podcast. In that interview, we focused heavily on a Facebook Live marketing strategy that he is still running today with massive success.

I asked him back to the podcast following a series of messages I received in early January.

He wrote…

Happy New Year Andrew 🙂

How would you feel about a new interview with me for your podcast? The haters and heat have died down a lot, and I have some great advice and tips for photographers after we at Baby Art Studios had a record-breaking year in 2023 despite the worldwide economic crisis.

We've had studios in our group making the most money they have ever made, having more bookings than they could handle, and having to hire more staff and bigger premises.

Not to mention coaching other photographers who have seen huge results in your neck of the woods.

Then he shared a screenshot of a message thread with an Aussie-based newborn photographer I know, like and trust.

She wrote…

Finished out 2023 a whole 73% up on last year. Thank you for everything.

My final two sales of the year were today, $3.5k and $1.6k. I needed that after a $200 sale yesterday.

I'm excited to have him back!

In this interview, Brendan shares exactly how he and his team can make incredible lead conversions from their marketing campaigns and how they lead these new clients to what they really want to purchase… wall art for their homes. It turns out that photography business success all comes down to the follow-up process.

Here's some more of what we covered in the interview:



What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.



What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Brendan shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Brendan or if you want to say thanks for coming on the show, feel free to add them in the comments area below.



iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week,

Premium Members, click here to access this interview in the premium area

Johl Dunn of www.johldunn.com is a photography business and mindset coach based in Australia with photographer clients around the world, and he's no stranger to this podcast. Johl has been featured in multiple interviews and delivered training sessions like the Pricing Masterclass.

The catalyst for this interview was following a chat and email with Johl about why some photographers are coachable and others aren't. here's the email Johl sent me…

After coaching so many photographers and talking to many other coaches over the years, why do some photographers get okay results and some get phenomenal results, even though they are given the exact same formula, processes, and mindset strategies?

I have pondered this for a while and have come up with six distinct areas that make the difference. Most do one or more well, but doing all of them makes the biggest difference.

Habit — This significantly impacts results, and my clients get dramatically better results than those who don't—my clients who stick to and implement a powerful morning routine.

The whole reason I preach this and bang on about it is that through specific habits, you get the aggregate benefit of marginal gains over time. They don’t understand that you don’t rise to the level of your goals; you fall to the level of your habits.

James Clear puts it best: ‘The quality of your life depends on the quality of your habits.’

Action — very simply, they take decisive, aligned action. They don’t procrastinate; they take the actions that will get results and don't keep themselves ‘busy’ with bookwork or retouching.

Comfort zone — This ties into action. You get different results when you can push through your comfort zone and take action when it scares you or makes you uncomfortable. To run a successful business, you need to be comfortable being uncomfortable often. The more you do it, the easier it gets and the more powerful the results.

Mindset — This is a broad and almost intangible topic, but to keep it simple, they get in their way and don’t have a growth mindset. They see everything as fixed and look at life as ‘glass half empty’. The beautiful thing is that this can be changed if they are willing to work. Often, my clients come in this way, and through being coachable and open to different personal strategies, they shift their way of thinking.

Follow the Process — Business is all structure and process, and those who invest the time and effort into establishing and implementing solid processes have a replicable strategy for success.

They invest in themselves—This one I find interesting. If you look at nearly all successful business owners, the common denominator is that they have had coaching, attended seminars, and read books—not on photography but on business, mindset, sales strategy, and marketing.

This is where it gets interesting. Why do some who do coaching and have had multiple coaches only get average results or can’t maintain success even though they heavily invest in themselves?

I see that they aren’t coachable, meaning they don’t do the work or are hoping for a magic bullet and don’t adhere to and implement the other aspects I just addressed.

They hope to throw money at the problem instead of putting in the work to shift the results they are getting. They often want fast results and aren’t willing to take a long-term view of where they want to go, hence not meeting some of the points above.

To recap, the clients have the discipline to stick with the morning routine and personal habits we set out,