15 min

Pin Pointing the Right Persona and Tailoring Content Accordingly | Interview with Camela Thompson from CaliberMind Pathmonk Presents Podcast

    • Marketing

Collecting data, analyzing data, leveraging data; there are too many tools to truly embrace the power of data effectively. Perhaps CaliberMind has solved the puzzle with its smarter analytics platform. They integrate with your key data sources and then do the hard work of stitching together all of that raw information into a coherent story. The VP of Marketing, Camela Thompson dives into her experience with marketing and her lessons in reaching the right personas and tailoring content accordingly. Beyond this, she reminds our listeners of the importance of speaking the customer’s language in our efforts to connect and convert.

Collecting data, analyzing data, leveraging data; there are too many tools to truly embrace the power of data effectively. Perhaps CaliberMind has solved the puzzle with its smarter analytics platform. They integrate with your key data sources and then do the hard work of stitching together all of that raw information into a coherent story. The VP of Marketing, Camela Thompson dives into her experience with marketing and her lessons in reaching the right personas and tailoring content accordingly. Beyond this, she reminds our listeners of the importance of speaking the customer’s language in our efforts to connect and convert.

15 min