The Social Strategist with Michelle Gifford Michelle Gifford

In this episode, I am interviewing THE Heather Adams. She’s kind of a big deal, so check her bio below! 
Today Heather and I discuss five tactics that you can apply in your business to increase revenue right now in 2024: 
Clarify your brand
Make yourself known with a powerful organic online presence
Build your email list
Diversify your revenue streams
Grow in good company
On April 29, 2024, The Choice Summit will bring like-minded, professional women to grow, connect, collaborate, and learn… together! This one-day event in Nashville, Tennessee features powerhouse speakers that equip you with the tools, resources, and information you need to make an impactful difference in your business and career immediately. Use code MICHELLE10 for 10% off your ticket! To purchase tickets, visit HERE. 
You can find Heather at:
https://www.choicemediacommunications.com/heather 
https://www.instagram.com/heatherdixonadams/
https://www.instagram.com/choicemediacommunications 
Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
Check out my Instagram @iammichellegifford for daily Instagram tips.
Sign up for my weekly trending audio emails HERE. 
Leave a rating and review so others can find me and get help with Instagram, too!
 
Heather is a 25+ year publicity and communications veteran. As the founder and CEO of Choice Media & Communications, Heather leads Choice’s impressive all-female team as they serve preeminent voices in publishing, lifestyle, entertainment, business, and faith-based arenas. Choice is known for working with high-profile clients such as President Jimmy Carter, John Maxwell, “The Bachelor’s” Sean Lowe, Latasha Morrison, and Sharon McMahon, among many others. Heather has played an instrumental role in launching more than 100 New York Times bestsellers and has secured clients' coverage in a host of major, elite national media. You can see Heather’s work and clients featured in outlets like “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, ELLE, Southern Living, USA Today, Forbes, “60 Minutes,” and so much more.
 

Meredith of The Peachie Spoon is on the episode today! She is a Certified Holistic Nutrition Coach, CPT, & wellness consultant as well as author of the Well Made cookbook and Well Made Academy. Meredith is passionate about making people feel well-nourished! In our chat today, she explains how important it is to remember who you serve and why you’re using social media in order to ignore the nay-sayers and not overthink IG posts. 
Follow Meredith @ThePeachieSpoon
Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
Check out my Instagram @iammichellegifford for daily Instagram tips.
Sign up for my weekly trending audio emails HERE. 
Leave a rating and review so others can find me and get help with Instagram, too!
 

In this episode we’ll discuss how to meet our fear of success head on! We get to choose how to frame our feelings about the perceived positives and negatives that come with success. 
Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
Check out my Instagram @iammichellegifford for daily Instagram tips.
Sign up for my weekly trending audio emails HERE. 
Leave a rating and review so others can find me and get help with Instagram, too!
 

On the podcast today, I’m talking with Eli Harwood of Attachment Nerd and it is life-changing! She is a therapist, mom of 3, and author of the books “Securely Attached” and “Raising Securely Attached Kids.”  Eli is on a mission to help as many people as possible learn how to cultivate secure dynamics in their closest and most important relationships. We talk about how to use our voices for good, accept and show our real selves on social media to make real connections, and let the haters go. This combination of things with a good hook and an instantly applicable takeaway in every post made Eli go viral, and you can do the same!
Follow Eli on Instagram: @AttachmentNerd,  Facebook, and TikTok for tips on healing and connecting.
Her first book – a workbook to help you process your own nervous system information and how you feel inside your body as a result of your stories to improve your relationships – now on sale “Securely Attached.”
Her next book is ready for preorder, so get on the list for “Raising Securely Attached Kids” now!
Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
Check out my Instagram @iammichellegifford for daily Instagram tips.
Sign up for my weekly trending audio emails HERE. 
Leave a rating and review so others can find me and get help with Instagram, too!
 

After my interview Tuesday with Jason Dunnigan of The Modern Dad, I just had to share the big takeaways of the best practices of affiliate marketing! In this episode, I share the best tips about how to use affiliates wisely from both the influencer and business sides. Get ready for all your questions to be answered!
The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram
Not quite ready for Grow the Gram? Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
Listen to my other affiliate marketing episodes with @The_Modern_Dad HERE and @JessicaNTurner HERE
Check out my Instagram @iammichellegifford for daily Instagram tips.
Sign up for my weekly trending audio emails HERE. 
Leave a rating and review so others can find me and get help with Instagram, too!
 

This week in our IG series, I talk with Jason Dunnigan @The_Modern_Dad, an IG influencer and affiliate sales coach for influencers and businesses. He advises how to make affiliate sales deals that are good for both the business and the influencer. Making money on IG is good for everyone! He has found that being an active consumer on IG allows him to know what the trends are and helps him be willing to pivot as things change all. the. time. He’s a big proponent of trying what other people are doing to see if it will work, but remember that what works on another account may not work on yours, so focus on your strengths and be you!
The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram. This 8-module course teaches my exact blueprint to grow your following and profits without the stress of trying to figure it out on your own. Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening-place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram
Not quite ready for Grow the Gram? Join Insta Social Society this month for just $1! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
Follow Jason on Instagram @The_Modern_Dad
Check out my Instagram @iammichellegifford for daily Instagram tips.
Sign up for my weekly trending audio emails HERE. 
We would love a rating and review below so others can get help with Instagram, too!