39 min
Pinterest Aspires to Be the "Connective Tissue Between Inspiration and Action" Next in Media
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- Marketing
Pinterest's Chief Revenue Officer, Jon Kaplan, discusses the company's evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle - and how over time that may encroach on Amazon's territory. Kaplan gives insight into interesting and unexpected consumer use cases Pinterest discovered during the Pandemic, and highlights how the company is turning its unique brand of customer intelligence into a product to help marketers get ahead of trends.
Guest: Jon Kaplan
Host: Mike Shields
Producer: Kenya Hayes
Pinterest's Chief Revenue Officer, Jon Kaplan, discusses the company's evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle - and how over time that may encroach on Amazon's territory. Kaplan gives insight into interesting and unexpected consumer use cases Pinterest discovered during the Pandemic, and highlights how the company is turning its unique brand of customer intelligence into a product to help marketers get ahead of trends.
Guest: Jon Kaplan
Host: Mike Shields
Producer: Kenya Hayes
39 min