17 min

PIP 013: How To Set Up Lead & Call Conversion Tracking In AdWords Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes

    • Marketing

In episode 13, you’ll learn how to set up conversion tracking for lead forms and phone calls, as well as get some insight into how offline conversion tracking works.
Show notes are at [www.paidinsights.com/13](https://www.paidinsights.com/lead-call-adwords-conversion-tracking/).
Links Mentioned
[CallRail Case Study](http://www.callrail.com/blog/callrail-franchise-marketing/)
[AdWords Conversion Tracking Article](https://www.paidinsights.com/adwords-conversion-tracking/) (how to set up and analyze, with screenshots)
Transcript
Automated By Google
[0:00] Hey in Welcome 2 episode 13 of the pay insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do.
[0:10] Music.
[0:22] Hey thanks for joining me today on the paid and sites podcast so.

We’re going to some a little different today we’re going to talk about AdWords conversion tracking and this is a crucial piece that.
[0:36] I see time and time again that companies just don’t have set up or haven’t even thought about it so they’re spending money on and it could be AdWords it could be Facebook ads Pinterest you name it but.

So they know they know traffic is coming to their website.

And that’s about all they can see they don’t know if people are taking action after they get to the website so if you were buying or filling out a form or any you know what whatever their goal is have no idea if that’s happening so,

they could be they could be getting great results.

From from the red spend or they could be getting 0 results but what without tracking it you just don’t know so that’s we’re going to go through today,

and there’s there’s a few different types of,

conversion tracking and I have a case study I did with a company called call rail they did,

did you conversion call tracking sorry and,

just playing planning that I saw a huge increase in return on investment Roi so I’ll link that up in the show notes for this episode you can check that out but we’re going to go through lead form tracking,

call tracking and then touch on,

tracking sales in offline tracking as well so there’s lots of different different aspects to this,

I would say the most basic type of conversion tracking is lead form tracking so.
[2:07] Put that means is someone you know someone.

Comes your website and fills out a lead form and after that happens you want to direct them to a thank you page or a page that confirms they fill out the form and then,

the only way to get to that page is by filling out the form so you put a,

conversion tracking code or you know you set up we’ll talk about this you set up Google analytics so that it triggers a goal conversion when they hit that page.

Hopefully that makes sense types of tracking are like I mentioned phone calls and you can set those up for different durations so.

If someone calls you for 30 seconds or 60 seconds or two minutes that can be a conversion,

obviously those aren’t aren’t perfect but by setting you know something more than just a couple seconds at least at least you know you have a decent,

decent phone call

so let’s let’s talk about the Forum conversion tracking,

there’s two there’s basically two ways to accomplish this that I’m going to talk about there is an AdWords conversion tracking code that you get through the AdWords platform and then there’s also,

like I mentioned a Google analytics goal that can be imported into AdWords and I used to...

In episode 13, you’ll learn how to set up conversion tracking for lead forms and phone calls, as well as get some insight into how offline conversion tracking works.
Show notes are at [www.paidinsights.com/13](https://www.paidinsights.com/lead-call-adwords-conversion-tracking/).
Links Mentioned
[CallRail Case Study](http://www.callrail.com/blog/callrail-franchise-marketing/)
[AdWords Conversion Tracking Article](https://www.paidinsights.com/adwords-conversion-tracking/) (how to set up and analyze, with screenshots)
Transcript
Automated By Google
[0:00] Hey in Welcome 2 episode 13 of the pay insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do.
[0:10] Music.
[0:22] Hey thanks for joining me today on the paid and sites podcast so.

We’re going to some a little different today we’re going to talk about AdWords conversion tracking and this is a crucial piece that.
[0:36] I see time and time again that companies just don’t have set up or haven’t even thought about it so they’re spending money on and it could be AdWords it could be Facebook ads Pinterest you name it but.

So they know they know traffic is coming to their website.

And that’s about all they can see they don’t know if people are taking action after they get to the website so if you were buying or filling out a form or any you know what whatever their goal is have no idea if that’s happening so,

they could be they could be getting great results.

From from the red spend or they could be getting 0 results but what without tracking it you just don’t know so that’s we’re going to go through today,

and there’s there’s a few different types of,

conversion tracking and I have a case study I did with a company called call rail they did,

did you conversion call tracking sorry and,

just playing planning that I saw a huge increase in return on investment Roi so I’ll link that up in the show notes for this episode you can check that out but we’re going to go through lead form tracking,

call tracking and then touch on,

tracking sales in offline tracking as well so there’s lots of different different aspects to this,

I would say the most basic type of conversion tracking is lead form tracking so.
[2:07] Put that means is someone you know someone.

Comes your website and fills out a lead form and after that happens you want to direct them to a thank you page or a page that confirms they fill out the form and then,

the only way to get to that page is by filling out the form so you put a,

conversion tracking code or you know you set up we’ll talk about this you set up Google analytics so that it triggers a goal conversion when they hit that page.

Hopefully that makes sense types of tracking are like I mentioned phone calls and you can set those up for different durations so.

If someone calls you for 30 seconds or 60 seconds or two minutes that can be a conversion,

obviously those aren’t aren’t perfect but by setting you know something more than just a couple seconds at least at least you know you have a decent,

decent phone call

so let’s let’s talk about the Forum conversion tracking,

there’s two there’s basically two ways to accomplish this that I’m going to talk about there is an AdWords conversion tracking code that you get through the AdWords platform and then there’s also,

like I mentioned a Google analytics goal that can be imported into AdWords and I used to...

17 min

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