Today on the Podcast, The Knocking on Your Heart.
You know when you're at one of those huge conferences and you're meeting all kinds of creative entrepreneurial folks from all kinds of places?
You're chatting quickly here and there between speakers. Passing by briefly between bathroom breaks.
Wishing you could chat with influencers but find yourself seated with the friends you came with cuz there's barely time to eat and pee — let alone introduce yourself in a non crazy-person way.
You feel a weird mix of excitement and dread.
There are specific names you want to "connect" with and certain folks you want to avoid. So you're racking and stacking who to prioritize. Maybe you practice your elevator speech on the plane, in the taxi, at your hotel. No doubt you dress to impress and ya come camera ready, costs be damned!
If this is you, know this is also about 99.9% of every conference goer on the planet. Even the ones you most look up to have that same twinge of "conference crazy" as I call it. One part nerves, one part thrill, one part pressure. You've put a lot of time, money, and energy into going. It makes sense why you might be thinking, "This HAS to WORK." But oye is that a slippery slope!
And then suddenly the weekend's over?! You're flying home, bombarded with a billion BIG ideas, already starting to feel the high coming down and thinking ...
"Wait, it's over? I met sooooo many people; why do I feel like I barely talked to anyone." You're looking through your phone and it's all detail shots and flatlays and boomerangs and photo booth groupies. You think, "It looks like I had a great time. Why did I feel so lonely? So spastic? So desperate?" And you're wondering, "How the heck do I make this count?"
So, you skim through your pages of notes ...
Sift through your stack of acquired business cards, try to put conversations to faces and all those new instagram handles but, honestly, ya kinda got nothin. You're thinking, "Wait, which brand strategist was she?" or "Dannnng, how did they get to lunch with her!?!?" or "Gawwd, I look awful in that shot. Why did they have to tag me?" Before you know it — it's Tuesday morning and you're too tired to reach out like you said you would. But it's OK. You'll do it tomorrow. Gotta update the website first anyway. Then it's 3 weeks later. Website's still wonky. Haven't reached out. But it's OK. You'll sign up for that 8 week course and reconnect in the private FB group. Now you're in the FB group but there's thousands of members and it's a whole lot of white noise, TBH. So you bounce because, after all, it's a giant time suck (and, truthfully, it made you feel pretty anxious. Pretty behind. Pretty not good enough. Pretty exhausted). Ya think, "I gotta get offline. Go somewhere! No one even knows I exist online." Only, you just went somewhere offline. So you say, "No. You can't afford it. That was thousands of dollars. And you're still paying off your Nordstrom's card." So back to DIY marketing hacks you go. Thinking, "Well, if I could just beat the Instagram algorhythm. Maybe I should spend the money on Ads." You do. But still, nothin. Like hitting your head against a brick wall. The doubt seeps in. "Maybe I just need to go get a J-O-B." Then the shame seeps in. Sound familiar? It's a vicious cycle. One every entrepreneur has been on at one time or another. Know you're not alone. You're in the exact right place.
Build your business "small but mighty; slow and steady."
Now more than ever, when so many women are launching offerings from their laptop (juxtaposed by registering for 1000+ person swaggy conferences with tracked themes or enrolling in monthly online memberships for hundreds of folks at all different stages of business and seasons of life), you need to remember that the BEST businesses — the ones that thrive creatively, spiritually, emotionally, mentally, physically AND financially — are the ones built on real life, genuine, intimate relationship circles. Th