Pixie Dust & Profits Nicole Boucher & Yasmine Kashefi Spencer | Business Strategists

In this episode, we discuss the changes to the Genie+ system at Disney, sharing our experiences – both successful ones and not-so-successful ones. Though the fluctuating prices of Genie+ can be frustrating, a dash of strategy here and a sprinkle of Pixie Dust there, and you'll conquer these parks without breaking the Genie+ bank to make the most of your next Disney visit.
Listen now and discover: How Genie+ replaced Fast Pass at Disney parks, offering Lightning Lane passes for popular rides either through individual purchases or with Genie+, allowing one ride reservation at a time.
Why some parks like Animal Kingdom and Epcot may not require Genie+ due to shorter wait times or individual Lightning Lane passes for specific rides.
Nicole and Yasmine’s personal experiences, including times when the value didn’t meet their expectations
And so much more!
Your small business takeaway: By understanding and adapting to customer needs and preferences, like Disney, you’re able to recognize the complexity and customer feedback to changes in systems and respond in ways that enhance the customer experience. Everything from listens acknowledging customers' needs, adapting offerings accordingly, and continuously seeking ways to improve and simplify the customer experience are best practices of good business. 
 

In this episode, we discuss a seemingly peculiar design choice of Disney Parks: the bathroom mirrors. More specifically, how they’re intentionally placed away from the hand-washing stations for a very conscious reason—and it’ll make so much sense once you hear it! (No one preens like Gaston, after all.)
Listen now and discover: How intentional design can help run your business more smoothly and prevent bottlenecks
The importance of identifying and addressing these obstacles to enhance efficiency and productivity
Why effective communication and delegation within teams is imperative for autonomous decision-making and empowering team members to contribute and take action
And so much more!
Your small business takeaway: By focusing on identifying and addressing bottlenecks in business processes, you’ll be able to streamline tasks, delegate responsibilities, improve communication within a team, and easily be able to identify and move past obstacles that hinder productivity and flow. And by understanding the intentional design behind the absence of mirrors in Disney bathrooms, you can examine your own businesses and implement changes that promote efficiency and keep things moving smoothly.
 

In this episode, we discuss the concept of content multiplication using Disney's "One Day at Disney" as an example. We can’t get enough of how Disney strategically planned and executed multiple forms of content from a single project, including a coffee table book, a documentary, and short episodes.
Listen now and discover: The importance of intentional content planning and structuring to maximize output across different platforms
The difference between content multiplication and repurposing
Why pre-planning and considering the unique requirements of each platform 
And so much more!
Your small business takeaway: By thinking ahead and structuring your content to be easily segmented, any small business can maximize the value and reach of its content across various platforms. This involves considering the specific format and requirements of each platform, such as YouTube, TikTok, Instagram, etc., and tailoring the content accordingly.
 

In this episode, we discuss the concept of the lifetime value of a customer. Case in point: Disney and Universal. Both are theme parks that illustrate different pricing models. Disney focuses on encouraging longer stays and offers discounts for multi-day tickets, while Universal caters to shorter visits and prices accordingly. Tune in to discover how these insights into different pricing strategies can be applied to pricing services in the business world.
Listen now and discover: How Disney’s “loyalty” creates an ecosystem that speaks to their specific target market
How Universal’s employs an opposite strategy that works great for them
What the lifetime value of a customer is and how to tailor pricing strategies accordingly
And so much more!
Your small business takeaways: Your goal when it comes to pricing is to align yourself with the lifetime value of your customers. Understand their behavior, tailor pricing to customer engagement, focus on long-term relationships, create a value ecosystem, and continuously evaluate and adjust. Balancing short-term revenue with long-term customer retention is crucial for small business success.
 

In this episode, we’re discussing the ongoing battle between Florida's governor, Ron DeSantis, and Disney. It all started when Disney spoke out against a bill in Florida that restricts school children from talking about the “don’t say gay” bill. Disney has been striving to be more inclusive and representative in their content and employment practices. In *alleged* retaliation, Governor DeSantis threatened to remove Disney's special district status, which would shift the cost of managing Disney's infrastructure onto taxpayers. Tune in to discover how Disney is mitigating this and what you can learn from this in your own small business.  
Listen now and discover: How crucial it is for business owners to feel empowered to express their opinions without facing retaliation from the government
Where consumer rights stand when it comes to supporting brands that align with their values
The need for businesses to consider the ethical implications of their actions and decisions, beyond just providing products or services
And so much more!
Your small business takeaway: Every small business has the right to exercise free speech and express their values – even if it means taking a stance on social issues – however, they should be prepared with a responsible plan for any fallout that might come with it. 
 

We’re kicking off summer with a brand-new series! Join us as we discuss the highly anticipated return of the Disney Dining Plan. While it may seem more expensive than paying out of pocket, we explore why people still love it. The convenience of upfront payment and the elimination of worrying about expenses make it a popular choice. We discuss ways you can incorporate convenience into your business offerings, such as offering automated payments and additional services. Tune in to discover how you can make your customers' lives easier and boost your business in the process.
Listen now and discover: Business and marketing strategies for slower seasons when focus shifts, and how to implement them
All about the convenience and prepayment benefits of the Dining Plan
Comparison of different Dining Plan tiers and the upselling strategy employed by Disney
Our personal experiences with the Dining Plan and its various options
And so much more!
Your small business takeaway: Consider incorporating convenient payment options and additional services to make customers' lives easier and enhance the overall customer experience.