66 episodes

Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses.

Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.

Pixie Dust & Profits Nicole Boucher & Yasmine Kashefi Spencer | Business Strategists

    • Business
    • 5.0 • 19 Ratings

Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses.

Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.

    Summer Series: Growing Your Business With Collaboration

    Summer Series: Growing Your Business With Collaboration

    Episode 65: Revisiting Episode 014: Growth by Collaboration  Our Summer Series continues this week with another back-to-the-basics episode from Pixie Dust’s past! As you might already know, we’ve been spending the summer revisiting some of our favorite episodes and also providing some much-needed updates from a 2022 perspective! 
    This week, we revisit Episode 014, where we discussed the successful collaborations that Disney has created — with some unexpected brands. We dig into Disney’s versatility and ability to leverage any and all opportunities, while also providing some insightful information about how to make brand collabs work for YOUR biz.
    Minnie Vans: Disney + Lyft If you’ve visited Disney recently, then you might have seen the world's cutest car cruising around Disney property – the Minnie Van! These red buggies, decorated adorably with Minnie’s well-known white polka dots, are Disney’s answer to skipping long bus lines at the end of a long day and receiving faster transport back to your hotel.
    But, no, it’s not actually Minnie’s car. The Minnie Vans are a collaboration between Disney and Lyft Services. Disney knew that they didn’t need to build their own proprietary system for this, but they also knew they had a really strong brand that could attach itself to something already established. Enter: Lyft! 🚗
    But what’s special about the Minnie Vans? What makes them different? That’s where Disney’s brand comes in. The Minnie Vans themselves are owned by Disney, operated by Disney employees, and only run during park hours/on park property. This adds a level of safety and security to both Disney and their patrons. 
    So really, the only part that truly uses Lyft Services is the app itself. This is how Disney maintained their high bar of quality/safety experience within the partnership. 
    The Disney/Lyft partnership is an important example of how to be strategic in your collaborations. They recognized a pain point (people wanting a faster, safer way to get around Disney’s properties) and met it in a way that was mutually beneficial to both parties (Disney got what they needed, Lyft got more subscribers to their mobile app). 
    How do you apply this to your business? Thinking about the collaborations or partnerships you can find even in the most unlikely places.
    You find a brand that is complementary to your field/industry and leverage their audience to sell your product – Presto! You’re in a partnership! 
    With a joint venture or partnership, the other person/brand already has credibility with their audience, and that trust they’ve built bleeds into your brand, increasing conversion rates and revenue. The percentage that you end up paying out to affiliates or partners is something that you’d be spending anyways in marketing and promos, but without doing all the audience-building work. 
    If you’re thinking a collaboration might just prove lucrative for you, think about the right brands or people for your business. It’s not selfish to think about you, and make sure their branding and visions align with yours. Think about it like this: Even if you are a nutritionist who serves mostly moms, you can still pair up with a local bike shop if they want to help more moms get active. It isn’t necessarily the most logical fit (unlike if you paired up with a prenatal nutritionist, let’s say), but the collab still works — and can prove really fruitful!
    Disney & Target: A match made in heaven The Mickey Mouse clubhouse has officially moved venues – but don’t worry, it’s to another simply magical place most of us know and love: Target! 
    In October 2020, Disney and Target worked together to launch 25 mini-Disney stores inside Target locations. They also launched this on their online stores so others in the U.S. and outside it could get the goods.
    This was a seriously smart move for Disney. They ended up getting foot traffic that drive sales, but didn’t have to hand

    • 36 min
    Summer Series: Disney+ Lessons Learned for Your Next Launch

    Summer Series: Disney+ Lessons Learned for Your Next Launch

    We’re continuing our Summer Series this week. As usual, we come to you with ideas from the Mouse on how you can better run your online business, but this Summer we’re spending some much-deserved quality time with some of our older and most popular episodes.
    This week, we’re revisiting In Episode 012, where we talked all about the launch of Disney+ and one of Disney’s biggest Hot Mess Express launches. It feels weird to think about planning movie nights without the platform now, but during the launch, things got tricky, especially for Canadian streamers! But what that experience did provide was a pivotal example of what a launch might look like (read: not perfect), and the benefits of offering bundles while launching. 
    The benefits of bundling  When Disney+ was preparing to launch, they began sending their target audience (Disney pass holders/vacationers/club members) emails to build excitement and pre-pay for the streaming service ahead of launch day. This was a risky move because, well, there wasn’t even a full or verified list of what was going to be ON the service yet! 
    But, that didn’t stop a lot of people from signing up – and that’s because Disney sweetened the deal with exclusive bundle offers that made it pretty impossible to say no. 
    Bundling, or stacking offers, is about paying attention to what people on your list are willing to buy that you can pair together for a better price point. The Disney+ subscription had two different options:

    The Disney+ standalone option for $6.99/month The Disney+/Hulu/ESPN bundle for 12.99/month  This was a smart bundling move on Disney’s part because ESPN is already under their ownership umbrella, and Hulu was a popular streaming service with an ever-growing streamer base. Plus, the bundling option saved streamers 33% if they had all of those three services on their own, so the possibility of cutting costs or saving that money was a big draw.
    Proof that launching isn’t perfect The most important thing to remember about launching is that your initial launch plan is a guideline — and not everything will go as planned. There are always going to be things that happen that are out of control or that you didn’t expect, and all of this is okay! You need to learn to be flexible and open to learning something new every single time you launch something. 

    Let’s go back in time – to 1955 – when Disneyland first opened its doors to the public. 
    It was a MESS! 
    Guests at the gate tripled expectations, people were making fake tickets to try and sneak in, rides were breaking down, and on top of all of that, Walt Disney was in a dispute because of a plumbing strike! 
    He had to decide the day it was supposed to open whether or not the park was going to have working water fountains OR working bathrooms. He chose bathrooms and was criticized for doing it just so people would be forced to buy drinks. It was not smooth sailing.
    Cut to 2019 and the Disney+ launch. It wasn’t all sunshine and rainbows, either. In the United States, those who pre-purchased and even those who paid on launch day experienced a TON of tech issues on the platform, including not being able to set up profiles and content being unable to load. In Canada, Disney fans were never even given the opportunity to pre-purchase, so everyone was forced to pay on launch day. They too experienced long wait times for the platform at significantly slower speeds. 
    Our point? Disney’s launches have been bumpy, too. We’ve seen ALL types of launches, and hiccups happen! It’s frustrating at the time, definitely, but you learn from it and you optimize for next time, you don’t give up. 
    What if Disney decided all those difficulties were too much and he decided to not open Disneyland? The horror!
    Learning from the past  When you’re going through your next launch, think about the fact that Disneyland didn’t have working fountains on the first day, and nearly didn’t have working t

    • 36 min
    Summer Series: The Importance of Data in Your Small Biz

    Summer Series: The Importance of Data in Your Small Biz

    The nostalgia is REAL this week, folks! For the continuation of our flashback Summer Series, we’re taking it as far back as we can this week with our FIRST. EVER. EPISODE! 💗💛💜
    Episode 001 aired all the way back in May 2019 when we were just two Disney lovers with a dream for this podcast. We love seeing (and hearing!) how far we’ve come, and hope that you’ll enjoy and get inspired by revisiting the beginning of it all with us! 
    To recap: Episode 001 talked all about Disney’s data collection skills using their Magic Bands and how our favorite place on earth makes something like *shudders* metrics actually FUN and interesting to study! 
    We also pivot from Disney to discuss how YOU could use measurements to grow and understand your business. 
    Disney Magic Bands are the hypothetical keys to the kingdom! 🏰🔑✨ But physically, they are used to unlock your magical stay while on your Disney vacation. They do so many things once you’re on Disney property: unlock your hotel room, act as a pass (with no lines!) into the parks, get you onto rides and into attractions quicker, and even act as a personal Disney wallet with a quick card-free transaction for any and all Disney park purchases. 
    But what’s so amazing about them from a business perspective? Well, let’s go on a little ride of our own through Magic Band history…
    2008: A challenge was created to help create “magical ease” when scheduling, planning, and executing your Disney vacation. Disney wanted to streamline the process – less waiting times, easier access to facilities, and an overall better experience for families who had waited so long to experience the magic of Disney World.  2010: A single system was born, seamlessly connecting all park systems together: the Magic Band. A Disney engineer spent six months creating the band so that its design would be inclusive to all guests. Then, the Disney board of directors had to approve the 1 BILLION dollar project in order to put the system in place.  2012-2013: A full-scale demo & public testing of the Magic Band system took place in the parks! At first, people complained! There were obvious kinks to work out. But overall, the niche group of wristband wearers inspired other guests to say “hey, I want one of those too!” (I was one of those guests!)  The pros of Magic Bands were crystal clear after the public testing, Disney knew they hit the jackpot with this costly venture. 💰 Because the Magic Bands are connected to your hotel room and your debit/credit cards, the cashless system made purchasing in the park so simple and easy that the bill would rack up without the slightest thought. 
    Disney’s business intelligence element was flawless, no surprise there! 
    The bands created a tracking system that collected data on how guests navigated Disney websites, where they spent their time in the parks, and even what they were buying. All that data was golden delicious in Pooh’s honey pot, Disney was able to use the data to create future plans for offerings & promotions tailored individually to their guests. 
    (This is why we use Disney, everyone! Pure genius! 💡)
    Disney’s “path to purchase” tool is powerful in its design by not only tracking what a guest will buy, but the pattern that the guest uses before deciding to purchase. 
    How can you use this for YOUR business? We know that not everyone has one billion dollars to spare like Mickey Mouse & the gang. But the history of Magic Bands does prove something invaluable: measure, measure, measure! 📐
    Use less expensive tools for your website, like Google Analytics, to start tracking your own goldmine of data. Use this tool, and so many others like it, to track where your clients are spending time on your site. 
    Metrics is a scary word – but think of it like this, all that it is is information meant to be gathered. Information that you can then take to and turn into leads, purchases, and new cli

    • 29 min
    Summer Series: Meeting Clients Where They Are

    Summer Series: Meeting Clients Where They Are

    We’re back with a little help from our former selves to recap and revisit another popular episode from the past! 
    Episode 007 (not to be confused with Bond, James Bond) aired almost two and a half years ago. In Covid years that must be something like a decade, right? This episode was so important to us, and to all of you, because we talked all about meeting your clients where they’re at and the steps to take to ensure equal presence and opportunity amongst your client base. We want to recap and also feature some new, exclusive content for you all to expand on these super important ideas. 
    Once upon a time, in Episode 007, we began a conversation about meeting clients where they are by discussing the levels and tiers of Disney hotel rooms. 
    Disney has over 30,000 hotel rooms ranging across 27 different resorts (and that doesn’t even count the off-park hotels and rooms!) The resorts are split between three important categories: 
    Value resorts make up about 30-40% of the overall rooms in Disney. They’re great for families on a budget who still want that magical Disney experience. 
    Moderate resorts are slightly bigger, slightly more expensive, and include some extras that value resort rooms don’t have (private bathrooms, less walking from the park shuttles for the end of those long days when you’re dogs are barking real loud).  Deluxe resorts are the quintessential Disney hotel experiences, including fan favorites like the hallmark Polynesian, Grand Floridian, and Disney vacation club. They make up about 20-25% of the overall rooms in Disney and are the top-of-the-line, bucket-list type experience.  Disney’s hotel room level system aims to get all guests where they are so that everyone can enjoy Disney magic no matter what the circumstances may be. So what does this breakdown mean for your business? 
    Breaking down the ascension model This is called an ascension model, which works like a ladder of different valued opportunities for your clients! Your ideal client is someone who WANTS to work with you, and if that person can’t afford certain services it’s important to meet them where they’re at using this model. 
    Here’s the gist: 
    Create a ladder of different value offerings that can grow WITH your client. As they advance their business, opportunities to work with you further also advance and become available to them. 
    This episode also discussed how you can reward loyalty for your client base. At Disney, they use the Disney Vacation Club (which we are both proud members of!) Maybe you are trying to sell someone into a deluxe model of your business offerings, add in something extra or a special value that you’ve already built into the pricing on the backend. This will give the appearance of a loyalist reward that won’t break your bank. 💰
    Such great information, right?! But we have even more in this updated episode, here are some ways we’ve been reflecting and creating ideas on this subject over the last 2.5 years: 
    We still very much believe in the ascension model, and even see it working for clients as recent as a MONTH ago. That said, we want to remind you that there’s a lot of strategy that goes into an ascension model – ask yourself what step does your client need before this product, and what step do they need before they’re ready for this product: this is how you can create a model. Yasmine shared her personal experience with this model that she uses in her product-based business as owner of Lunar Drift Apothecary. She talked about ways that she ensures having products that serve everyone at any point in their crystal journey. Most importantly, she recommends a range in pricing for your products, much like the range of prices that you can find Disney ears in at the parks! 

    • 26 min
    Summer Series: Slow Seasons in Business

    Summer Series: Slow Seasons in Business

    It’s so weird listening to episodes that aired in “pre-COVID times.” Episode 13 aired over two years ago! It seems like so much of the world, and how we work within it, has changed. We wanted to revisit this important episode, and the tips we shared in it, to remind you and ourselves that maybe things aren’t as different as they feel.  
    To recap: Episode 13 discussed the importance of knowing business trends and how to prepare for the slow seasons throughout the year. 
     
    When we look at the Disney Parks model it shows that December is the busiest month in the parks and late August is the slowest due to hurricane season. If we follow that trend, you can almost never find discounts for Disney in December, but see a lot more in line with the slower months. Obviously, this is no coincidence, and the tactic is meant to drive up foot traffic during the quiet months. 
     
    We also discussed offers that hit consumer “pain points,” such as Canadian exchange rates, and how Disney offers too-good-to-ignore deals that make expenses much easier to swallow for their Canadian guests. 💰
     
    What’s most important to us with this Summer Series is to provide YOU with updated information and data from the first time you listened to these episodes. 
     
    That said, we did have some important things to add knowing what we now do about living through such unprecedented times: 
     
    If you’re a new business owner, DON’T look at 2020 as a sales comparison point. If you have data and sales from 2019 that is where you’ll want to make your estimates because the last two years are definitely no reflection of how the next two years will look!   
    Think about what you CAN do to ensure consistent sales, such as smaller, more consistent promos, or regular coupon offers. Think micro, not macro, and remind your audience that you are still there during your slow season.   
    The new takeaways from Ep. 13: 
     
    Business won’t be apples to apples when referencing your pandemic sales, don’t reflect on those numbers and begin preparing for busier times.  When it’s slow – don’t check out! 

    • 14 min
    Make Your Business “Stick(y)”!

    Make Your Business “Stick(y)”!

    In this new episode of Pixie Dust & Profits, we discuss how Disney has made their 50th anniversary an event you won’t want to miss – and can’t miss, even if you tried!
    Inspired by our last trip through the Orlando airport, we were blown away by the effort Disney made to ensure their 50th-anniversary “sticks” in the minds of visitors and, honestly, anyone who travels through the Orlando airport.
    Tune in as we break down this marketing magic and discuss how you can apply the same “stickiness” that Disney perfected and implement it into your very own business, too.
     
    Listen now and discover:
    How Disney is promoting their 50th Anniversary What you can do to make your business “stick” Why you need to talk about your business more than you do   Your small business takeaways: Consistent branding and incredible customer experiences will make your business “stick” in the minds of your customers.   
    Links:
    The Profitable & Productive Party March 24th, 2022 Masterclass 

    • 15 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Hermaris.AnchoredDiary ,

Speak to my Pixie Dusted heart

Each episode helps me see Disney in a whole different way, and it’s amazing. We’re all Disney fans, but there is so much more to learn from this great company. Very refreshing and light hearted content.

Anon7ymous8345 ,

Disney magic in actionable steps

I’ve always wanted a peek behind the business magic of Disney and Nicole and Yasmine do just that and more with each episode of Pixie Dust & Profits.

I love how Yasmine and Nicole have broken down the business side of Disney into actionable steps for listeners to reflect on for their own businesses. They make learning fun and digestible in these short, info-packed episodes!

KaitlinLA ,

Great resource and entertaining

This podcast is a great resource especially for Disney lovers, but also just for any entrepreneur! I recently listened to the episode with Christina Scalera and got so many good nuggets of information on copyright. This is a must listen!

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