Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses.
Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.
Make Your Business “Stick(y)”!
In this new episode of Pixie Dust & Profits, we discuss how Disney has made their 50th anniversary an event you won’t want to miss – and can’t miss, even if you tried!
Inspired by our last trip through the Orlando airport, we were blown away by the effort Disney made to ensure their 50th-anniversary “sticks” in the minds of visitors and, honestly, anyone who travels through the Orlando airport.
Tune in as we break down this marketing magic and discuss how you can apply the same “stickiness” that Disney perfected and implement it into your very own business, too.
Listen now and discover:
How Disney is promoting their 50th Anniversary What you can do to make your business “stick” Why you need to talk about your business more than you do Your small business takeaways:
Consistent branding and incredible customer experiences will make your business “stick” in the minds of your customers. Links:
The Profitable & Productive Party March 24th, 2022 Masterclass
Small Shop Safety with Misty Henry
Each week, we come to you with ideas from the Mouse on how you can better run your online business. This week we’re joined by Misty Henry, the creator of The Makers Resource Shop who is on a mission to help makers build successful and safe businesses. If you’re a small shop, you won’t want to miss Misty’s golden nuggets on compliance and consumer safety laws, especially if you sell goods used by children. As a member of our Profitable & Productive Party, she also shares how she’s seen incredible business growth an increase in revenue! We talk about how accountability and support really helps when you’re looking to reach that next stage in business.
Listen now and discover:
The first steps to take when creating a product for children Regulations for compliance and safety laws of children’s products How Misty doubled her business revenue multiple years in a row, and what you can find inside the Profitable & Productive Party Questions to ask yourself as a business owner when making decisions Your small business takeaways: How to get your business ready for growth through improving your product and operations You can create more impact by doing less and focusing on the next best step for your business. Links:
The Maker’s Resource Shop The Profitable & Productive Party Find Your Focus Masterclass
Do the Pre-Work
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re talking about how important it is to do the pre-work before you make your trip to Disney and how you can apply this to your business launches. Tune in as we discuss the planning we do before we take a trip to Disney and how doing this same pre-work can benefit your business. If you have launches coming up, or you’re planning for major growth this year, you’ll want to tune in! Listen now and discover: The three questions we ask to plan our Disney trips How to apply this same pre-work concept to your business launches Why this strategy will create long term business growth for you and your team Your small business takeaways: Doing the pre-work before a business launch is vital to your success! Links: Wish Upon a Planner Pixie Dust & Profits Masterclass Join our Patreon
The Endless EPCOT Construction
Each week, we come to you with ideas for how you can better run your online business like Disney — and even a few things that you don’t want to do like Disney! This episode is about the latter, for once. In this episode, we’re discussing the seemingly endless construction at Disney World, specifically at Epcot. When we visited in October 2021, we were shocked by how much construction was happening in full view of the park goers! This was OK for us because we’ve been so many times, but we couldn’t help but think how this would affect someone who was making their first trip to the parks. It also made us think about small business owners, and how they often are a “work in progress” in full view of their clients and customers. If you’re always working on something in your business, and it’s affecting the experience people have when they visit your site or buy from you, it’s time to get focused! Tune in as we hash out the 6 phases of business, which pillar you need to focus on, and how to avoid the chaos of construction! Listen now and discover: The endless construction at Disney, specifically at Epcot Impact of COVID on Disney’s projects and timelines Avoiding “Squirrel Syndrome” during construction 6 phases of business Your small business takeaways: Choose the business phase you want to focus on and execute it well! Links: Stop Chasing Squirrels
Take Advantage of Your Existing Technology
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re discussing Disney’s newest rides: Ratatouille, Rise of the Resistance, and Mickey's Runaway Railway. If you are thinking about starting something brand-spankin' new in your business, listen now to hear how you can use things you already have in your business instead. This way, you can stop chasing the “new and shiny,” and instead get results for your audience and your bottom line. Listen now and discover: Disney’s brand “new” rides and what we think about them The Rise of the Resistance and the trackless ride system How to use things you already have to influence your next decisions How to revisit old products or offers to see new potential Your small business takeaways: Amplify the things that are already working in your business rather than taking on brand new projects! Links: Stop Chasing Squirrels Profitable and Productive Party
Making Your Offers Fool-Proof
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re talking about the steep learning curve that is booking a Disney World vacation. First-time visitors to Disney World are faced with unfamiliar lingo, important (and unknown) deadlines, and ever-changing rules. Listen now to hear why it’s so important to make your products easy to understand *and* use.
Listen now and discover: The lexicon of WDW knowledge we drew upon to be able to hit all the headlining rides at Magic Kingdom and Hollywood Studios Our early impressions of Genie+ and Lightning Lane Your small business takeaways: Design your post-purchase experience around your most basic, entry-level customer Revisit your audience’s points of entry with your brand with the eyes of a newbie Links:
Squirrel Syndrome Workbook
Speak to my Pixie Dusted heart
Each episode helps me see Disney in a whole different way, and it’s amazing. We’re all Disney fans, but there is so much more to learn from this great company. Very refreshing and light hearted content.
Disney magic in actionable steps
I’ve always wanted a peek behind the business magic of Disney and Nicole and Yasmine do just that and more with each episode of Pixie Dust & Profits.
I love how Yasmine and Nicole have broken down the business side of Disney into actionable steps for listeners to reflect on for their own businesses. They make learning fun and digestible in these short, info-packed episodes!
Great resource and entertaining
This podcast is a great resource especially for Disney lovers, but also just for any entrepreneur! I recently listened to the episode with Christina Scalera and got so many good nuggets of information on copyright. This is a must listen!