5 episodes

Place Brand Leaders - the podcast by The Place Brand Observer. Hosted by Florian Kaefer (Switzerland) and produced by Aleks Vladimirov (UK). In this podcast we introduce you to some of world's leading place brand pro's. We are interested in how they work, what inspires them, and how they help their city, region or country attract visitors, investors or talent. We also discuss hot topics and trends which impact the work and success of place makers and shapers. And we introduce you to some very special places and potential locations to do business, invest or move to.

Place Brand Leaders Podcas‪t‬ Florian Kaefer

    • Marketing

Place Brand Leaders - the podcast by The Place Brand Observer. Hosted by Florian Kaefer (Switzerland) and produced by Aleks Vladimirov (UK). In this podcast we introduce you to some of world's leading place brand pro's. We are interested in how they work, what inspires them, and how they help their city, region or country attract visitors, investors or talent. We also discuss hot topics and trends which impact the work and success of place makers and shapers. And we introduce you to some very special places and potential locations to do business, invest or move to.

    Place Brand Leaders Episode 5 - Place Branding Trends & Priorities 2021

    Place Brand Leaders Episode 5 - Place Branding Trends & Priorities 2021

    As the world looks forward to a more positive 2021, economic developers, community builders, FDI and talent attraction agencies and other place brand managers have a lot on their plate with respect to building an optimistic narrative for their country and city. In this episode, TPBO founder and editor, Florian Kaefer shares his key takeaways from a recent session of the Place Brand Observer panel of place branding specialists, on the key trends and priorities in 2021.

    • 16 min
    Place Brand Leaders Episode 4 - Martin Boisen on the Meaning of Place Brand Management

    Place Brand Leaders Episode 4 - Martin Boisen on the Meaning of Place Brand Management

    In this episode, Aleks Vladimirov interviews Martin Boisen about what place branding - or as Martin prefers, "place brand management" is all about. Martin is part of the TPBO panel of experts and merges the academic and practitioner worlds of place branding as a consultant and lecturer. A longer version of the conversation can be found on Aleks' website, AdaptInc.co.uk.

    • 19 min
    Place Brand Leaders Podcast Episode 3 - The Climate Emergency and Place Branding

    Place Brand Leaders Podcast Episode 3 - The Climate Emergency and Place Branding

    In this episode, Florian Kaefer sits down with Malcolm Allan, the President of Bloom Consulting, to discuss how place brand strategies can address the climate emergency.

    • 41 min
    Place Brand Leaders Podcast Episode 2 - Destination Recovery and Sustainability

    Place Brand Leaders Podcast Episode 2 - Destination Recovery and Sustainability

    In this second episode of the Place Brand Leaders podcast, Florian Kaefer discusses a recent TPBO White Paper on destination recovery and sustainability with Aleks Vladimirov. In the White Paper, leading destination experts around the world share 10 tips how to resume tourism sustainably after the coronavirus pandemic.

    • 21 min
    Place Brand Leaders Podcast Episode 1 - An Introduction

    Place Brand Leaders Podcast Episode 1 - An Introduction

    In this first episode, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it all began, how “place branding” has changed over the years, and why he decided to launch this podcast.

    • 28 min

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