14 episodes

Place Brand Leaders - the podcast by The Place Brand Observer. In this podcast Florian Kaefer presents noteworthy destinations and investment locations, introduces you to some of world's leading place brand professionals, and reflects on hot topics and trends which impact the work and success of place makers and shapers.

Place Brand Leaders Podcast Florian Kaefer

    • Business

Place Brand Leaders - the podcast by The Place Brand Observer. In this podcast Florian Kaefer presents noteworthy destinations and investment locations, introduces you to some of world's leading place brand professionals, and reflects on hot topics and trends which impact the work and success of place makers and shapers.

    World Expos a City Branding Opportunity? Place Brand Leaders Ep. 14

    World Expos a City Branding Opportunity? Place Brand Leaders Ep. 14

    A quick summer update on latest happenings at The Place Brand Observer. And we dive into the topic of World Expos, rediscovering insights shared by Magdalena Florek and Marta Hereźniak earlier on the opportunities and potential risks of hosting a World Expo. Happy listening!

    • 10 min
    How Sustainability Impacts Country Brands - Place Brand Leaders Ep. 13

    How Sustainability Impacts Country Brands - Place Brand Leaders Ep. 13

    How does sustainability impact place brands, soft power, location reputation? Tune in as Florian Kaefer shares insights from a recent expert panel session on sustainability and place branding, together with his thoughts and research findings on the perceived credibility and potential vulnerability of New Zealand's "clean, green" image and "100% Pure" brand positioning.

    • 9 min
    Place Branding Priorities 2022 - Place Brand Leaders Ep. 12

    Place Branding Priorities 2022 - Place Brand Leaders Ep. 12

    What are the key trends and priorities which will impact the work of place brand managers in 2022? We asked our panel of place brand specialists.

    • 14 min
    How to Measure Place Branding Success - Place Brand Leaders Ep. 11

    How to Measure Place Branding Success - Place Brand Leaders Ep. 11

    How to measure the success - effectiveness and impact - of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).

    • 9 min
    Keys to Place Branding Success - Place Brand Leaders Ep. 10

    Keys to Place Branding Success - Place Brand Leaders Ep. 10

    How can we avoid common root causes for failed place branding programs and make sure they pass the test of time? In this shortcast I share what I learned from listening to our expert panel - leading specialists on the identity and reputation of places. A summary of views on the topic, published in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).

    • 8 min
    Why Many Place Branding Projects Fail - Place Brand Leaders Ep. 9

    Why Many Place Branding Projects Fail - Place Brand Leaders Ep. 9

    To some extent, failure may seem inevitable, considering the ambitious goals which drive most place branding projects. In this shortcast I share a summary of the most frequent reasons why place branding initiatives fail. A summary of our expert panel's views on the topic, as shared in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).

    • 11 min

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