“Planet of the Associations” is Seth Kahan and Mark Levy’s vlog and podcast for C-level leaders of associations. It takes a look at the association of the near future -- three years from now. How will that X+3 association be different from the association of today, in terms of leadership, membership, mission, vision, education, advocacy, certification, biz dev, and tactics? How can you go about creating that kind of world-changing association – starting this very second? Of course, if we want to see what's coming, we’ll have to shake things up . . . and that’s exactly what Seth and Mark will do. While parts of their show will be straightforward business discussions (i.e., How do you amp up member engagement?), much of it will approach business by deviating far off the beaten path and going to the edges. Expect to hear insights, ideas, and stories pulled from the worlds of math, science, artificial intelligence, art, history, comedy, sports, magic, and street theater... all kinds of things that may seem beside the point, but end up being the landscape where real innovation occurs.
Episode 9 - Dig Deep into Membership
Dig deep into membership, its similarities to fan clubs and magic shows and the value of engaging potential members with their concerns rather than showing off your benefits. Along the way we find camels and learn how to tell stories that spark action.
Episode 8 - Why It’s Important to Share What You Know that Others Don’t
The value of facilitation skills for leaders, engineering a breakthrough in Shell, and speaking to the future. Also, Mojo the cat makes an entrance and we go inside the CIA at Langley.
Episode 7 - How do we get out of our own way when it comes to creativity?
How do we get out of our own way when it comes to creativity? How do we harness our "accidental genius?" What role does fear play in creativity, public speaking, taking on big challenges and achieving grand accomplishments?
Episode 6 - What is value? An exploration that includes candy bars, the French Connection chase scene, IBM Watson, & More!
What is value? An exploration that includes candy bars, the French Connection chase scene, IBM Watson, tacit knowledge and immersive technologies
Episode 5 - How do you get to what your customer really wants?
How do you get to what your customer really wants, regardless of how sure you are about your current value proposition? This includes learning how to pay attention to what's not there and the importance of your customers' customers.
Episode 4 - Innovation comes from a specific mindset, but how do you get people into that state?
Innovation comes from a specific mindset, but how do you get people into that state? Real innovation can be wild and dangerous. Seth and Mark take a look at some methods for getting your board, senior team, and other VIPs into the right head-space to come up with powerful, new ideas.