38 min

Planning Is For Punks - Gareth Kay, CS‪O‬ Sweathead, A Strategy Podcast

    • Marketing

Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston.

However, he's originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his planning bonafides are well bonfided.

In this 40-minute interrogation, I hit Gareth with 150 questions. OK. Maybe 30. It's fast-paced. We cover a lot of planning topics that some people might think are below them to discuss. Not us!

- What is planning?
- Planning vs strategy - does it matter?
- Does planning work?
- Has planning always had a credibility issue?
- What makes a good planner?
- Why does planning struggle in agencies?
- Are there nuances in the USA that make planning harder?

You can find Gareth at http://twitter.com/garethk

Video: http://www.sweathead.co
Mark: http://www.twitter.com/markpollard
Newsletter: http://eepurl.com/dscjW5

Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston.

However, he's originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his planning bonafides are well bonfided.

In this 40-minute interrogation, I hit Gareth with 150 questions. OK. Maybe 30. It's fast-paced. We cover a lot of planning topics that some people might think are below them to discuss. Not us!

- What is planning?
- Planning vs strategy - does it matter?
- Does planning work?
- Has planning always had a credibility issue?
- What makes a good planner?
- Why does planning struggle in agencies?
- Are there nuances in the USA that make planning harder?

You can find Gareth at http://twitter.com/garethk

Video: http://www.sweathead.co
Mark: http://www.twitter.com/markpollard
Newsletter: http://eepurl.com/dscjW5

38 min

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