36 min
Plantcraft: Educating Consumers to Empower Better Food Decisions The Modern Health Nerd Podcast
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- Nutrition
How can plant-based meat address the dual challenge of protein over-consumption and a serious lack of fiber in Western countries? Kati Ohens' approach to product formulation at Plantcraft may have the answer.
In this episode, we discuss:
How shopping environments influence consumer habits and perpetuate problems in the food system
What plant-based meat needs to offer beyond good taste
The potential impact of consumer education from plant-based brands and organizations
Why unity is important in the vegan and plant-based communities
Want more industry musings and nerdy plant-based insights? Subscribe to The Modern Health Nerd for weekly updates: https://www.modernhealthnerd.com/news/
About Kati & Plantcraft
After a 20-year marketing, advertising, and software executive career, Kati exited her agency to start working in the mission space. While working as a vegan transition coach, she noticed the gap in the alt meat market and the need for deli slices.
Kati met co-founder Csaba during a work project as they were looking at commercialising a new food tech IP--and she discovered that it could be used to make groundbreaking plant-based meat alternatives. Together they formed Plantcraft.
Find Plantcraft Online!
Web: https://www.plantcraft.com
Instagram: https://www.instagram.com/plantcraftfood/
Facebook: https://www.facebook.com/plantcraftfood
LinkedIn: https://www.linkedin.com/company/plantcraftfood
More Food & Nutrition Resources:
Physicians Committee for Responsible Medicine (PCRM): https://pcrm.org
Dr. Michael Greger (videos and articles): https://nutritionfacts.org
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Support this podcast: https://podcasters.spotify.com/pod/show/the-modern-health-nerd/support
How can plant-based meat address the dual challenge of protein over-consumption and a serious lack of fiber in Western countries? Kati Ohens' approach to product formulation at Plantcraft may have the answer.
In this episode, we discuss:
How shopping environments influence consumer habits and perpetuate problems in the food system
What plant-based meat needs to offer beyond good taste
The potential impact of consumer education from plant-based brands and organizations
Why unity is important in the vegan and plant-based communities
Want more industry musings and nerdy plant-based insights? Subscribe to The Modern Health Nerd for weekly updates: https://www.modernhealthnerd.com/news/
About Kati & Plantcraft
After a 20-year marketing, advertising, and software executive career, Kati exited her agency to start working in the mission space. While working as a vegan transition coach, she noticed the gap in the alt meat market and the need for deli slices.
Kati met co-founder Csaba during a work project as they were looking at commercialising a new food tech IP--and she discovered that it could be used to make groundbreaking plant-based meat alternatives. Together they formed Plantcraft.
Find Plantcraft Online!
Web: https://www.plantcraft.com
Instagram: https://www.instagram.com/plantcraftfood/
Facebook: https://www.facebook.com/plantcraftfood
LinkedIn: https://www.linkedin.com/company/plantcraftfood
More Food & Nutrition Resources:
Physicians Committee for Responsible Medicine (PCRM): https://pcrm.org
Dr. Michael Greger (videos and articles): https://nutritionfacts.org
---
Support this podcast: https://podcasters.spotify.com/pod/show/the-modern-health-nerd/support
36 min