19 min

Platinum Group's Greg Coward on Why Change Needs to Happen Now, and Plans Need to be Weekly Platinum Group Interview Series

    • Business

Greg Coward is a former product marketing executive who’s gone on to serve as CEO of a dozen industrial B2B manufacturing and consumer goods companies. He also has owned two businesses and led through many turnaround and other rapid-change situations.

In this Platinum Group interview (also available to watch on YouTube), Coward says the greatest risk for any business today is waiting. He also talks about how he's quickly assessed situations as an interim CEO brought into companies that needed turning around, and how he's ignored lawyers' advice at times when it's been at odds with being an effective leader—including how and what he's communicated with employees.

This is one of a series of interviews with the expert consultants who work at Minnetonka, MN-based Platinum Group, which for nearly 40 years has specialized in helping business owners and CEOs navigate through turnarounds, divestitures, acquisitions, family business transitions and other extremely challenging situations.

Greg Coward is a former product marketing executive who’s gone on to serve as CEO of a dozen industrial B2B manufacturing and consumer goods companies. He also has owned two businesses and led through many turnaround and other rapid-change situations.

In this Platinum Group interview (also available to watch on YouTube), Coward says the greatest risk for any business today is waiting. He also talks about how he's quickly assessed situations as an interim CEO brought into companies that needed turning around, and how he's ignored lawyers' advice at times when it's been at odds with being an effective leader—including how and what he's communicated with employees.

This is one of a series of interviews with the expert consultants who work at Minnetonka, MN-based Platinum Group, which for nearly 40 years has specialized in helping business owners and CEOs navigate through turnarounds, divestitures, acquisitions, family business transitions and other extremely challenging situations.

19 min