16 min

Copywriting formulas: Smart copywriting? Or cheating‪?‬ Hot Copy

    • Marketing

Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both.
In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you.
Tune in to learn:
Why the PAS formula is our go to formula How the PAS is made even better What AIDA is all about The unpronounceable formula that gives you rock solid structure [Tweet "Hot Copy #64: Copywriting formulas: Smart copywriting? Or cheating? #copywriting #hotcopy"]
  Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Leigh Gree from the USA for a five-star review of the show.
Useful links: Problem-Agitate-Solve Oh My! Classic copywriting formula that converts If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media E11 Copywriting features, benefits and… Disadvantages?

Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both.
In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you.
Tune in to learn:
Why the PAS formula is our go to formula How the PAS is made even better What AIDA is all about The unpronounceable formula that gives you rock solid structure [Tweet "Hot Copy #64: Copywriting formulas: Smart copywriting? Or cheating? #copywriting #hotcopy"]
  Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Leigh Gree from the USA for a five-star review of the show.
Useful links: Problem-Agitate-Solve Oh My! Classic copywriting formula that converts If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media E11 Copywriting features, benefits and… Disadvantages?

16 min