17 min
Why You Should Keep Things Simple with Your Membership Membership Geeks Podcast with Mike Morrison
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- Marketing
It's easy to get carried away when creating a membership website.
We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.
And the end result of cramming all of those features into your membership is a convoluted frankenstein's monster of a website that's a pain to manage and an even bigger nightmare for members to use.
It's not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.
In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.
It's easy to get carried away when creating a membership website.
We often turn to other memberships for inspiration, and as a result end up with a wishlist of shiny bells and whistles that we absolutely MUST have for our own website.
And the end result of cramming all of those features into your membership is a convoluted frankenstein's monster of a website that's a pain to manage and an even bigger nightmare for members to use.
It's not just the tech side of things that people tend to over-complicate; we see the same thing happening with marketing, sales and overall business strategy too.
In this episode of The Membership Guys Podcast, I warn against adding too much complexity to your membership business and discuss the benefits of embracing simplicity.
17 min