In Europe, offending people with your marketing is almost illegal. In fact, in some cases, it is illegal. So how does a copywriter survive?
Writing a good ad is like walking a fine line. The best ads should make you nervous about running them. Any piece of copy that converts is also very likely to offend.
Adil Amarsi is a London based copywriter and he joins me to talk about racism, sexism, political correctness, and all things marketing.
Warning, this episode will offend people. Listen at your own risk.