Imagine this; it's a crappy morning.
You wake up late for work. The alarm didn't go off. As you jump out of bed and take your first step into the hallway, your foot meets with a random lego. And that's just the beginning.
You get downstairs and turn on the coffee. You check the news about a few stocks you own, all of them down from the day before. Great, you're starting in the red for the day.
You pour your coffee and set it on the counter. Running late and stressed, you rush out the door with your coffee still sitting there. Now, you have to stop and get some garbage coffee from the convenient store.
Their coffee machine is down. You hit every red light on the way to work, and just as you're pulling in to the parking lot, you're phone starts to ring. It's your wife. "Honey, don't forget that Johnny has football practice after school, It's your turn to pick him up."
That's it... You snap. And it wasn't even a big deal that set you off.
"I've never forgotten about him before. Why would tonight be any different? Why are you always riding my ass about everything? It's too early for this s**t."
Face it, you've been there. We've all been there.
People make most of their decisions based on emotions. And whether it's a good thing or a bad thing, that's the way it is. We also make most of our buying decisions based on emotions. And if you do it correctly, emotional appeals can have your market emptying their wallets on you. But if you do it wrong, those sales will dry up faster than vagina when it gets around a male feminist.
Wanna keep the sales flow, even gushing? Then you need to listen to this week's episode of the Nathan Fraser Show.