068 Scott Stratten - Confidence, Delivery, and Marketing for Speakers Steal the Show with Michael Port

Scott Stratten and I discussed what NOT to do while marketing on
social media; and the best ways to capture your audience’s
attention.

Scott Stratten is the President of Un-Marketing. He is an expert
in Viral, Social, and Authentic Marketing which he calls
Un-Marketing. Formerly a music industry marketer, national sales
training manager and a Professor at the Sheridan College School of
Business, he ran his “UnAgency” for a nearly a decade before solely
focusing on speaking at events for companies like PepsiCo, Adobe,
and Red Cross when they need help guiding their way through
the viral/social media and relationship marketing landscape.

Scott now has over 175,000 Twitter followers and was named one
of the top 5 social media influencers in the world on Forbes. He
has written four best-selling business books, the newest being
“UnSelling: The New Customer Experience“, which
was just named “Sales Book of the Year” by 1-800-CEOREAD.

In this episode we discussed:


What captures your audience’s attention.
(09:54)
Biggest mistakes people make while marketing on social
media. (11:21)
The correct way to use social media groups to your
advantage. (17:19)
How to choose the right members for your social media
group. (21:21)
Why you should always be yourself on and off the stage.
(37:13)
Effective speech delivery. (42:45)
The benefit of getting feedback from others.
(45:06)