I caught up with John Griffiths in London a couple of months ago at an industry event and asked him if he'd be up for participating in an episode of the podcast. John is incredibly smart and always has fascinating stories to tell about his account planning and strategy experience in the advertising industry. He has been working as a planner in advertising for 30 years, and integrated with other marketing disciplines such as PR, promotions, direct marketing, sponsorships and online / digital for the past 20-25 years. He has won Research Awards for Best New Thinking (2010) and Best Workshop (2011)
John is also co-writing a book with Tracy Follows I was interested in knowing more about and thought it was worth sharing with you. 98% Pure Potato: The origins of advertising account planning, an account of the first people who worked in the first account planning departments in the sixties, created by Stanley Pollitt at BMP and Stephen King at JWT. John interviewed many of these original UK Mad Men and learn how they created this discipline of account planning with the intention of bringing people (consumers) at the heart of the brand communications targeted to them.
I think it's interesting for anyone to hear about the behind the scenes of how advertising and marketing is made, if ever you were curious it probably worth checking out even if you don't work in advertising or marketing.
If you do work in advertising & marketing I think this is a must listen and the upcoming book a must-read, you can still pledge for your copy of the book on Unbound. Of course I would say that, just check it out for yourself!
Some of the information mentioned
Follow John Griffiths on Twitter or check his website
98% Pure Potato: The origins of advertising account planning
John G's Mobile Weblog: Travels captured on a mobile phone (2005)
Stephen King, JWT
The UK Account Planning Group (APG)
Eric Ryan and Adam Lowry
Bartle Bogle Hegarty (BBH)
Truth, Lies and Advertising - Jon Steel
DDB Worldwide agency
Mad Men (TV series)
"1984" Apple's first Macintosh advert
Saatchi & Saatchi
Hall & Partners
Ridley Scott & Associates (RSA Films)
Joseph Campbell Monomyth / Hero with a Thousand Faces
Brand architecture (Brand Key, Brand Onion, etc)
Cranium (board game)
The Green Marketing Manifesto, John Grant