46 min

Sid Loyal, Brand strategist and sneakers collector in Asia-Pacific Ice Cream for Everyone Podcast

    • Business

After the past two weeks delving behind the scenes of Ed's tabletop game crowdfunding project, we're having a branding and marketing moment. I caught up with my ex-colleague and friend Sid Loyal, a brand strategist with extensive experience in different Asia-Pacific countries, from India to Singapore and Australia. I thought it would be interesting to hear from his perspective about strategy for the advertising and marketing industry in Asia-Pacific.
Sid has great stories to share about how he started in the advertising industry, what he learned along the way, his extensive sneakers collection and a little of what's going on in India for brands and creative communications.
A few links to the information mentioned:
Follow Sid on Twitter
"Everybody is sick of the Apple, Nike and Virgin references" Sid writes about the need for real life experiences for GapJumpers
"Sneakers as a statement: More than fancy footwear" Sid writes about sneakers as cultural icons
Limited edition Converse Weapon designed by John Varvatos
Limited edition glow in the dark Reebok Pumps
Wieden+Kennedy advertising agency
Saatchi & Saatchi advertising agency
Innocean Worldwide advertising agency
Examples of Brand Wheels
72andSunny advertising agency
"When in peace, prepare for war" or "If you want peace, prepare for war" a Latin adage 
Flipkart
Nirula's ice cream
A guide to craft beer in Mumbai
The rising stars of standup comedy in Mumbai

After the past two weeks delving behind the scenes of Ed's tabletop game crowdfunding project, we're having a branding and marketing moment. I caught up with my ex-colleague and friend Sid Loyal, a brand strategist with extensive experience in different Asia-Pacific countries, from India to Singapore and Australia. I thought it would be interesting to hear from his perspective about strategy for the advertising and marketing industry in Asia-Pacific.
Sid has great stories to share about how he started in the advertising industry, what he learned along the way, his extensive sneakers collection and a little of what's going on in India for brands and creative communications.
A few links to the information mentioned:
Follow Sid on Twitter
"Everybody is sick of the Apple, Nike and Virgin references" Sid writes about the need for real life experiences for GapJumpers
"Sneakers as a statement: More than fancy footwear" Sid writes about sneakers as cultural icons
Limited edition Converse Weapon designed by John Varvatos
Limited edition glow in the dark Reebok Pumps
Wieden+Kennedy advertising agency
Saatchi & Saatchi advertising agency
Innocean Worldwide advertising agency
Examples of Brand Wheels
72andSunny advertising agency
"When in peace, prepare for war" or "If you want peace, prepare for war" a Latin adage 
Flipkart
Nirula's ice cream
A guide to craft beer in Mumbai
The rising stars of standup comedy in Mumbai

46 min

Top Podcasts In Business