53 min

Ad literacy with Richard Huntington, Saatchi & Saatchi Group Chief Strategy Officer Ice Cream for Everyone Podcast

    • Business

I am playing around with the Ice Cream publishing day of the week at the moment, here trying Thursday out for size instead of Friday, if you have any comments please keep in touch.
This week on the podcast, I caught up with Richard Huntington in London. For the planners reading this, Richard is pretty well known for his writing and comments about the advertising & marketing industry, whether you agree with him or not it would be tough denying he's a very smart person - even though he denies it most of the time.
I'd caught up with Richard at the European Planning Conference in Prague a few months ago and asked if he'd be up for having a chat for the podcast, which he graciously accepted. He probably had no idea I'd mine the internet for possibly ancient and best forgotten information about his student years. We had a fantastic conversation about how he got into advertising and marketing, how important writing is for aspiring and current strategic planners, as well as commenting about tabletop board games, ad blockers and content marketing.
It was a brilliant and fun conversation, I hope you enjoy it as much as I did.
Information mentioned in the episode:
Follow Richard on Twitter or his blog & website, Adliterate
Saatchi & Saatchi advertising agency
David Cameron's dead pig initiation dinner
Dartington, Devon, UK
Department of Geography, Cambridge University
Richard's presentation "Interesting vs Right" at the European Planning Conference 2015, Prague
James Dyson, Industrial Designer
Proximity London
Abbott Mead Vickers BBDO advertising agency
Mark Cridge on Twitter (founded Glue, now Isobar)
Russell Davies, writer & strategist
George Orwell about writing
Eddie Izzard, his latest London show and recent 27 marathons in 27 days for Sport Relief
as an extra side note, I can personally say Eddie Izzard is possibly one of the best things / people I've discovered about British anything after moving to the UK in 2004. He's amazing. Full stop. Watch his stand-up comedy. All of it. And thanks to my good friend Adam who introduced me to Eddie Izzard in the first place.

Malcom Gladwell's articles for The New Yorker
HSBC
Bob Hoffman, The Ad Contrarian
Simon Sinek, Start with Why
The Anatomy of Humbug, Paul Feldwick
Banh Mí, Vietnamese sandwich (as an ice cream)
KOJAWAN - 21 st Century Izakaya
Board Games
Settlers of Catan
Monopoly
Pandemic
Zombicide
Escape: The Curse of the Temple

I am playing around with the Ice Cream publishing day of the week at the moment, here trying Thursday out for size instead of Friday, if you have any comments please keep in touch.
This week on the podcast, I caught up with Richard Huntington in London. For the planners reading this, Richard is pretty well known for his writing and comments about the advertising & marketing industry, whether you agree with him or not it would be tough denying he's a very smart person - even though he denies it most of the time.
I'd caught up with Richard at the European Planning Conference in Prague a few months ago and asked if he'd be up for having a chat for the podcast, which he graciously accepted. He probably had no idea I'd mine the internet for possibly ancient and best forgotten information about his student years. We had a fantastic conversation about how he got into advertising and marketing, how important writing is for aspiring and current strategic planners, as well as commenting about tabletop board games, ad blockers and content marketing.
It was a brilliant and fun conversation, I hope you enjoy it as much as I did.
Information mentioned in the episode:
Follow Richard on Twitter or his blog & website, Adliterate
Saatchi & Saatchi advertising agency
David Cameron's dead pig initiation dinner
Dartington, Devon, UK
Department of Geography, Cambridge University
Richard's presentation "Interesting vs Right" at the European Planning Conference 2015, Prague
James Dyson, Industrial Designer
Proximity London
Abbott Mead Vickers BBDO advertising agency
Mark Cridge on Twitter (founded Glue, now Isobar)
Russell Davies, writer & strategist
George Orwell about writing
Eddie Izzard, his latest London show and recent 27 marathons in 27 days for Sport Relief
as an extra side note, I can personally say Eddie Izzard is possibly one of the best things / people I've discovered about British anything after moving to the UK in 2004. He's amazing. Full stop. Watch his stand-up comedy. All of it. And thanks to my good friend Adam who introduced me to Eddie Izzard in the first place.

Malcom Gladwell's articles for The New Yorker
HSBC
Bob Hoffman, The Ad Contrarian
Simon Sinek, Start with Why
The Anatomy of Humbug, Paul Feldwick
Banh Mí, Vietnamese sandwich (as an ice cream)
KOJAWAN - 21 st Century Izakaya
Board Games
Settlers of Catan
Monopoly
Pandemic
Zombicide
Escape: The Curse of the Temple

53 min

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