1 hr 4 min

Heidi Hackemer, Brand Strategist & Founder of Wolf & Wilhelmine Ice Cream for Everyone Podcast

May the 4th be with you!
This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine.
As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I'd found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don't know if it's a direct consequence or if I'm making this up, though it seemed while editing that I'm making more "Ah" and "Hum" sounds than usual... In any case it was a great conversation and I hope you enjoy listening to it.
As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it's sold out though of course if you're already going then watch out for Heidi's talk!
A few links to the information mentioned in the episode:
Follow Heidi on Twitter / Instagram / Medium.com
Wolf & Wilhelmine
Heather LeFevre Twitter / Podcast interview
Brain Surfing
Faris & Rosie Yakob / Genius steals
Joshua Tree National Park
Grand Canyon
Death Valley
Yellowstone
Hugh Garry interview (cycled across Death Valley)
Battle of Stalingrad
Ellis Island
Yoga
9/11
Pigeon racing
Ernest Hemingway
The Blues Brothers
Amadeus
Music: U2, The Police, Queen
We Learn Nothing, Tim Kreider
FCB (advertising agency)
Copywriter / Art Director
BBH
The BBH Barn - internship programme
Dating Brian
School of Communications Arts 2.0
6 items or less
Field of Dreams
Travels with Charley: In Search of America, John Steinbeck
Valerie Nguyen
Google Innovation Lab
Red Bull / Felix Baumgartner Supersonic Fall
Jason Harris, CEO @ Mekanism
The United State of Women Summit
Haagen Dazs Vanilla Swiss Almond
Ica & Contagious FutureFlash 2016
Beyonce's lastest album Lemonage and new clothing line
Get Rich or Die Vlogging: The sad economics of internet fame

May the 4th be with you!
This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine.
As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I'd found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don't know if it's a direct consequence or if I'm making this up, though it seemed while editing that I'm making more "Ah" and "Hum" sounds than usual... In any case it was a great conversation and I hope you enjoy listening to it.
As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it's sold out though of course if you're already going then watch out for Heidi's talk!
A few links to the information mentioned in the episode:
Follow Heidi on Twitter / Instagram / Medium.com
Wolf & Wilhelmine
Heather LeFevre Twitter / Podcast interview
Brain Surfing
Faris & Rosie Yakob / Genius steals
Joshua Tree National Park
Grand Canyon
Death Valley
Yellowstone
Hugh Garry interview (cycled across Death Valley)
Battle of Stalingrad
Ellis Island
Yoga
9/11
Pigeon racing
Ernest Hemingway
The Blues Brothers
Amadeus
Music: U2, The Police, Queen
We Learn Nothing, Tim Kreider
FCB (advertising agency)
Copywriter / Art Director
BBH
The BBH Barn - internship programme
Dating Brian
School of Communications Arts 2.0
6 items or less
Field of Dreams
Travels with Charley: In Search of America, John Steinbeck
Valerie Nguyen
Google Innovation Lab
Red Bull / Felix Baumgartner Supersonic Fall
Jason Harris, CEO @ Mekanism
The United State of Women Summit
Haagen Dazs Vanilla Swiss Almond
Ica & Contagious FutureFlash 2016
Beyonce's lastest album Lemonage and new clothing line
Get Rich or Die Vlogging: The sad economics of internet fame

1 hr 4 min