1 hr 7 min

Ladies Who Strategize with Kim Mackenzie, Brand Strategist Ice Cream for Everyone Podcast

Time flies, I say a couple of weeks on the podcast intro recording when it's already been three weeks since my last episode! I've been both busy with the day job heading the strategy team at +rehabstudio and I also left for some holidays last week, horse riding and participating in a course about body language in Arizona, near Tucson - amazing experience!
Now on to this new episode, I had an awesome and fun conversation with Kim Mackenzie, a fellow brand strategist based in New York City and founder of the Ladies Who Strategize Slack group, a collaborative messaging group - well for ladies who strategize, as the name indicates pretty well. 
Kim spent several years studying cinema and media in New Zealand so we had some great conversation about her interests in films and TV series, as well as some of the news at the time we recorded, such as the consolidation of all McDonald's marketing and advertising work handed over to the Omnicom group in a recent and lengthy competitive pitch. Previously, the famous fast food restaurant chain's advertising had been managed by agency Leo Burnett for numerous years. I suppose they wished the cut on costs. 
I hope you enjoy as much as I enjoyed it!
A few of the links mentioned:
Kim Mackenzie and follow Kim on Twitter
Ladies who strategize - apply to join the Slack group
Cindy Gallop
David Cronenberg
Woody Allen
Hitchcock
The Brood movie
Buffy the Vampire Slayer
Porn Theory Class
Studio Sixty on the Sunset Strip
The West Wing
Aaron Sorkin
TED Radio Hour podcast
Morgan Spurlock The Greatest Move Ever Sold
Sheetz
POM Wonderful
The Wine Cellar Auckland
McDonald's Omnicom
Blackwood Seven
Fast Company
NY Times
Phish Food Ben & Jerry's
Superiority Burger
Jeff Goldblum
Jurassic Park
Nintendo and iPhone 7 release
Professor Leyton puzzle game
Ghostbusters movie (reboot)
Punch Drunk Love

Time flies, I say a couple of weeks on the podcast intro recording when it's already been three weeks since my last episode! I've been both busy with the day job heading the strategy team at +rehabstudio and I also left for some holidays last week, horse riding and participating in a course about body language in Arizona, near Tucson - amazing experience!
Now on to this new episode, I had an awesome and fun conversation with Kim Mackenzie, a fellow brand strategist based in New York City and founder of the Ladies Who Strategize Slack group, a collaborative messaging group - well for ladies who strategize, as the name indicates pretty well. 
Kim spent several years studying cinema and media in New Zealand so we had some great conversation about her interests in films and TV series, as well as some of the news at the time we recorded, such as the consolidation of all McDonald's marketing and advertising work handed over to the Omnicom group in a recent and lengthy competitive pitch. Previously, the famous fast food restaurant chain's advertising had been managed by agency Leo Burnett for numerous years. I suppose they wished the cut on costs. 
I hope you enjoy as much as I enjoyed it!
A few of the links mentioned:
Kim Mackenzie and follow Kim on Twitter
Ladies who strategize - apply to join the Slack group
Cindy Gallop
David Cronenberg
Woody Allen
Hitchcock
The Brood movie
Buffy the Vampire Slayer
Porn Theory Class
Studio Sixty on the Sunset Strip
The West Wing
Aaron Sorkin
TED Radio Hour podcast
Morgan Spurlock The Greatest Move Ever Sold
Sheetz
POM Wonderful
The Wine Cellar Auckland
McDonald's Omnicom
Blackwood Seven
Fast Company
NY Times
Phish Food Ben & Jerry's
Superiority Burger
Jeff Goldblum
Jurassic Park
Nintendo and iPhone 7 release
Professor Leyton puzzle game
Ghostbusters movie (reboot)
Punch Drunk Love

1 hr 7 min