This week I'm glad to talk my friend Patrick Searle about what is happening in Southeast Asia. Patrick co-founded content marketing network GetCRAFT; they have developed an online marketplace connecting specialist creators such as journalists, writers, videographers, photographers on one end with advertisers, brands and communications agencies on the other.
After spending time working in China, Patrick travelled around Southeast Asia and based himself in Indonesia. Jakarta is increasing becoming known in the industry for having a young and vibrant startup and design scene.
On the strength of their success in Indonesia, GetCRAFT announced a few months ago in late 2016 that they were expanding to new countries in Southeast Asia, starting with The Philippines.
Having known Patrick since when we used to chat during morning coffee meetups of strategic planners and whoever was up for joining. I'd been looking forward to talking to him about his experience of Southeast Asia and transiting from working in quite traditional advertising as a strategic planner to launching GetCRAFT.
A few of the links / info mentioned:
GetCRAFT on Twitter
Patrick Searle on Twitter
Likemind (While the site isn't particularly active, the idea is still around)
CIC Data Shanghai
Wieden + Kennedy Shanghai
Social @Ogilvy Jakarta
Lynx (Axe) body spray marketing launch in China BBH / Flamingo case study
Jakarta Content Marketing Meetup
Philippines Content Marketing Meetup
Deep fried durian ice cream
Avocado chocolate smoothies
Le Quartier, French bistro in Jakarta