I am happy to share the inspiring and fun conversation I had with Ama McKinley a few weeks ago. I came across her Linkedin profile while browsing as I sometimes do, read her profile, some of her writing, and reached out given she seemed to have an interesting background.
Ama is a freelance strategy consultant, poet, a griot (storyteller), writer, and more, based in Atlanta.
Here are a couple of thoughts from her about storytelling in the marketing industry:
"I think the word storytelling is very used but perhaps underrated in the sense of quality or passion of storytelling. As an industry, I don't thing we're aware of the power that we have, especially when we're able to tell brave stories, or dig deeper in the truths that are across cultures or the truths that are across time. Sometimes the safe bet stories, like "we're authentic, we keep it real." There is no bravery and no substance in this story, and the story fades. It's not a story carried from person to person, or generation to generation."
- Ama McKinley
I hope you enjoy the rest of the conversation as much as I did!
Mentioned in this episode:
Ama McKinley on Linkedin
The Devil's Advocate (film)
Such is the Way to the Stars (Love+Radio podcast episode about Richmond, Virginia)
American Gods, Neil Gaiman (Book & TV Series)
The Graveyard Book, Neil Gaiman (audiobook version)
Game of Thrones
Born a Crime, Trevor Noah (audio book version)
I know why the caged birds sing, Maya Angelou
What Women Want (film)
Andalus: Unlocking the Secrets of Moorish Spain, Jason Webster
The Alhambra, Grenada
Miami Ad School Bootcamp
Ifa Lukumi faith
Anansi, Akan tradition from Ghana
Banana pudding ice cream by Blue Bell
2048 (mobile game)
Alchemy (mobile game)
Doing a TED Talk: The Full Story (Wait But Why, Tim Urban)