24 min
#80 Why Your Social Media Marketing Isn't Working Life By Design | The Podcast For Chiropractors
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- Alternative Health
Despite what you may have heard or believe, social media can be an amazing asset to creating the practice that you've always wanted however, it needs to be used properly.
Properly, in this context, means creating and strengthening relationships over time.
Think back to when you were young, or maybe this is still true today...your family had one person in every field that they went to because they trusted them.
You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.
I've never met a truly successful chiropractor that wasn't 'the gal' or 'the guy' for their community of people. How do you get that way?
Trust!
How do you build trust? Get to know the people who live in your community intimately.
Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting.
What We Covered
The 4 main reasons you're not killing it with your social media presence. Why you really need to spend less time talking and more time listening and interacting with people. Yes it's true social media is more crowded now then ever before and I hate to break the news to you - it's just going to get more crowded. The best way to get someone's attention is to interact with them one on one. Stop worrying so much about how many followers and likes you have and starting worrying more about how many people actually care to hear what you have to say, that's what will lead to appointments and patients. Why you need to get them to say 'that's me' with the content you create. If you can't get that reaction from the person you're trying to reach, you're lost. Why you need to post more often than you are and how to go about doing it. Enjoy this episode!
-- Kreso
Despite what you may have heard or believe, social media can be an amazing asset to creating the practice that you've always wanted however, it needs to be used properly.
Properly, in this context, means creating and strengthening relationships over time.
Think back to when you were young, or maybe this is still true today...your family had one person in every field that they went to because they trusted them.
You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.
I've never met a truly successful chiropractor that wasn't 'the gal' or 'the guy' for their community of people. How do you get that way?
Trust!
How do you build trust? Get to know the people who live in your community intimately.
Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting.
What We Covered
The 4 main reasons you're not killing it with your social media presence. Why you really need to spend less time talking and more time listening and interacting with people. Yes it's true social media is more crowded now then ever before and I hate to break the news to you - it's just going to get more crowded. The best way to get someone's attention is to interact with them one on one. Stop worrying so much about how many followers and likes you have and starting worrying more about how many people actually care to hear what you have to say, that's what will lead to appointments and patients. Why you need to get them to say 'that's me' with the content you create. If you can't get that reaction from the person you're trying to reach, you're lost. Why you need to post more often than you are and how to go about doing it. Enjoy this episode!
-- Kreso
24 min