50 min
How Netflix makes a hit (Steven Soderbergh and Scott Frank, co-creators, ‘Godless’) Recode Media with Peter Kafka
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- Tech News
Steven Soderbergh and Scott Frank talk with Recode’s Peter Kafka about their new western miniseries, “Godless.” The duo brought Frank's 180-page movie script to Netflix and witnessed firsthand how the streaming service gets its shows noticed: Rather than aiming for a specific opening weekend like a traditional movie studio would, Netflix waited to spend much of the marketing budget for “Godless” until after the show was released. The filmmakers also share their perspectives on how consumers are watching more shows on smaller screens, and Soderbergh explains why it was a mistake to go all-in on social media when promoting his recent theatrically released movie, “Logan Lucky.”
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Steven Soderbergh and Scott Frank talk with Recode’s Peter Kafka about their new western miniseries, “Godless.” The duo brought Frank's 180-page movie script to Netflix and witnessed firsthand how the streaming service gets its shows noticed: Rather than aiming for a specific opening weekend like a traditional movie studio would, Netflix waited to spend much of the marketing budget for “Godless” until after the show was released. The filmmakers also share their perspectives on how consumers are watching more shows on smaller screens, and Soderbergh explains why it was a mistake to go all-in on social media when promoting his recent theatrically released movie, “Logan Lucky.”
Learn more about your ad choices. Visit podcastchoices.com/adchoices
50 min