42 min
Northwestern University Professor on Chatbots and the Future of CX | Ep 78 Brand Lab Series™ Podcast
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- Marketing
We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Jonathan Copulsky, Professor at Northwestern's Kellogg School of Management and Medill School of Journalism, and former Deloitte CMO, understands that chatbots are the future of customer experience. Jonathan talks digital transformation, Martech, voice, and more on the Brand Lab Series™ podcast.
"All the things that I do, I learned from watching, observing, and sitting at the knee of others, so I think that’s important to pass on.”
We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Jonathan Copulsky, Professor at Northwestern's Kellogg School of Management and Medill School of Journalism, and former Deloitte CMO, understands that chatbots are the future of customer experience. Jonathan talks digital transformation, Martech, voice, and more on the Brand Lab Series™ podcast.
"All the things that I do, I learned from watching, observing, and sitting at the knee of others, so I think that’s important to pass on.”
42 min