Tips For A Successful Startup Business With Michelle Perugini Be The Drop

Moving from the academic to commercial sector is daunting, as the transition from research and testing, to selling in a competitive market, involves a steep learning curve. Michelle Perugini, is one example who has made the transition from academic science, to successful startup business. Combining a background as a stem cell biologist with the rising power of artificial intelligence, has seen Michelle become a leading technology innovator. She sold her first startup business to Ernst & Young in 2015, and then went on to Co-Found, Life Whisperer, a technology company that uses AI to better select healthy embryos for IVF. In today's episode of Be The Drop, Michelle talks us through the challenges of startup business, she shares her experiences as an entrepreneur creating products in international markets and we discuss how she finds happiness and meaning in working hard. --- This episode was produced in support of SouthStart Conference - an event that celebrates the collision of people, ideas and technology. You can find out more about the event here. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au