29 min
090: Personal Branding: Why It's More Important In 2019 Than Ever Before FOMOFanz the Brian Fanzo show
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- Marketing
The idea of personal branding is not new, in fact many would argue marketers have been beating the personal branding drum to an almost annoying level over the past 7 years.
Personal brand adoption seems to have taken hold with entrepreneurs, executives and those that consider themselves a “thought leader” but I believe not until every employee, manager and business owner embrace it will we understand the true power of personal branding.
I’ve never liked the phrase personal branding so when I’m coaching clients or giving keynotes I try to explain that what we are investing in is your first impression, your reputation, your resume and the framework for your legacy.
When you ask someone if they invest in their first impression they’ll say yes I update my wardrobe and workout. When you ask someone if they have a good reputation they give you friends that can vouch for them. When you ask someone about their resume they’ll refer to their linkedin profile or whatever they used when applying for their last job. In 2019 I would argue that in both personal and professional life we are in the business of building TRUST and that trust is established, amplified and directly related to the personal brand you are growing daily.
Tune into the episode to get more as I'm fired up about inspiring good people to tell good stories in 2019!
PRESS THE DAMN BUTTON: Tell your story, show you care and change the world!
Sponsor Iographer:
We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.
If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
The idea of personal branding is not new, in fact many would argue marketers have been beating the personal branding drum to an almost annoying level over the past 7 years.
Personal brand adoption seems to have taken hold with entrepreneurs, executives and those that consider themselves a “thought leader” but I believe not until every employee, manager and business owner embrace it will we understand the true power of personal branding.
I’ve never liked the phrase personal branding so when I’m coaching clients or giving keynotes I try to explain that what we are investing in is your first impression, your reputation, your resume and the framework for your legacy.
When you ask someone if they invest in their first impression they’ll say yes I update my wardrobe and workout. When you ask someone if they have a good reputation they give you friends that can vouch for them. When you ask someone about their resume they’ll refer to their linkedin profile or whatever they used when applying for their last job. In 2019 I would argue that in both personal and professional life we are in the business of building TRUST and that trust is established, amplified and directly related to the personal brand you are growing daily.
Tune into the episode to get more as I'm fired up about inspiring good people to tell good stories in 2019!
PRESS THE DAMN BUTTON: Tell your story, show you care and change the world!
Sponsor Iographer:
We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.
If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
29 min