100 episodes

Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses

Media Voices Podcast Media Voices

    • Business
    • 5.0 • 4 Ratings

Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses

    War correspondent Jane Ferguson on how tech is evolving conflict reporting

    War correspondent Jane Ferguson on how tech is evolving conflict reporting

    On this week's episode we hear from Jane Ferguson, an award-winning journalist with a huge amount of experience covering wars and conflicts the world over. She tells us about how wars often bring the issues around modern journalism – mistrust, disinformation, lack of resources – into the starkest focus, and how the democratisation of tech is making the job of journalists covering war both easier and more difficult.
    In the news roundup the team discusses the news that French authorities have levied a fine on Google for its unauthorised training of AI tools upon publisher content, and ask to what extent this is justified and its relationship to the ongoing acrimony between Google and publishers. Esther makes several excellent segues.
    Sign up to our newsletter and community forum by going to voices.media.

    • 44 min
    Immediate Media's Ridhi Radia on making inclusion a strategic priority

    Immediate Media's Ridhi Radia on making inclusion a strategic priority

    This week we hear from Ridhi Radia, Head of Equality, Diversity and Inclusion at Immediate Media, about where media sits on the change spectrum for diversity and inclusion. She tells us why she is encouraged by the fact that she hears people from a wide range of backgrounds talking about ED&I, embedding values of inclusion in the workplace and within organisational leadership, and the work that she is doing inside Immediate helping networks of underrepresented groups come together to create change.
    In the news roundup the team discusses research from Toolkits and National Research Group into consumer attitudes to publishers’ digital subscription products. Of particular interest is its finding that aversion to advertising within subscription products appears to be growing, with 28% highlighting “too many advertisements” as a key reason for their dissatisfaction, up significantly from 19% in 2023.
    Sign up for our daily newsletter and community forum at voices.media.

    • 43 min
    JournalismAI's Tshepo Tshabalala on practical AI use cases for small newsrooms

    JournalismAI's Tshepo Tshabalala on practical AI use cases for small newsrooms

    On this week's episode of Media Voices we hear from Tshepo Tshabalala, project manager & team lead at the LSE’s JournalismAI project. Rather than focusing on the negative coverage and speculation we so often hear about AI replacing journalism jobs, Tshepo tells us about uses cases and the benefits of AI in smaller newsrooms and how collaboration is helping journalists get on board the AI rocket ship.
    Tshepo joined the JournalismAI project just three months after ChatGPT went public. Some might call that perfect timing; for others it would be a nightmare, with the playing field changing week by week. He’s taken it all in his stride, however, telling us, “It was a rollercoaster… trying to learn the job, trying to understand the field and understand who the players are, also serving our audience and our users that need help. But growth doesn’t happen in a comfortable space.”
    Knowledge-sharing is at the heart of everything the JournalismAI project does, from the JournalismAI Starter Pack, designed to help news organisations understand the opportunities offered by AI, to the 2023 JournalismAI report surveying 105 newsrooms in 46 countries. Tshepo says, “It's really just sharing knowledge, and then with the hope that they can decide thereafter, what they do with that knowledge.”
    In the news roundup the team discusses Sydney Sweeney, at length. They also discuss the disparity between how much journalists and creators get paid versus the shareholders of media companies, the news that GB News made an enormous loss last year, and ask whether it's good or bad for TalkTV to be going digital-only on YouTube.
    Sign up to our newsletter and community forum by going to voices.media.

    • 45 min
    Media Briefs: Democratising AI for publishers

    Media Briefs: Democratising AI for publishers

    For the 95% of publishers who haven't yet adopted AI, identifying a use case they can start with is usually the biggest roadblock. But the tools also need to be available for publishers to be able to support their unique revenue streams.
    This is the latest in our Media Briefs series of short, sharp sponsored episodes - just 10 to 15 minutes - with a senior executive from a vendor working with publishers to make their businesses better.
    In this episode, Peter speaks with Maanas Mediratta, CEO at Bridged Media, about how and why making AI tools more accessible to publishers will help the whole ecosystem. Much of the AI innovation is being driven by big tech companies and industries like eCommerce, fashion and finance. But publishers have such a diversity of business models, even tools designed for media companies often won't satisfy individual companies' goals and needs.
    Note: Media Voices are currently working with Bridged to advance our own goals of driving sign-ups to our daily newsletter, and resurfacing relevant content from our site. You may well see some of our engagement tests over the coming weeks, so if you're interested in trying Bridged for yourself, details are below.
    This Media Briefs episode is sponsored by Bridged Media, democratising AI for publishers. Through no-code AI solutions, Bridged lets publishers access the power of machine learning and Gen AI to meet their engagement and revenue objectives.
    Publisher-first AI tools detect where the audience is most likely to engage and through a single line of code, introduce action cards that prompt readers to register, subscribe, or read more, helping publishers establish richer relationships.
    Learn more about Bridged Media’s no-code AI tools on their website.

    • 16 min
    The Economist's Nada Arnot on why publishers should be running more brand campaigns

    The Economist's Nada Arnot on why publishers should be running more brand campaigns

    On this week's episode of Media Voices we hear from The Economist's Executive Vice President of Marketing Nada Arnot. Marketing isn't something we talk about a lot on the podcast, but as Arnot makes clear it's an integral part of media companies' ability to address, convert and retain audiences.
    The Economist has just launched its largest brand campaign since the early 2000s, so Arnot tells us about how the news-focused magazine is seeking to attract younger readers, why she believes long-term brand building is vital in today’s news ecosystem, and the future plans for marketing The Economist.
    In the news roundup the Media Voices team discuss the news that a group of 32 European media organizations, including notable names like publishing giant Axel Springer and media heavyweight Schibsted, have jointly filed a Є2.1bn ($2.3 billion) antitrust lawsuit against Alphabet-owned Google. We ask why no adults ever get round the table to discuss a realistic approach to solving these issues before they arise - and whether it will all matter in a few years given the rapid rise of Amazon's ad capabilities.

    • 48 min
    The Quality Edit's Lauren Kleinman & Lee Joselowitz on performance publishing

    The Quality Edit's Lauren Kleinman & Lee Joselowitz on performance publishing

    This week we hear from Lauren Kleinman and Lee Joselowitz, co-founders of The Quality Edit. The Quality Edit was founded in 2021 when Lauren, Lee and their co-founder Scott Silver felt there was no digital publisher providing high-quality recommendations around fashion, travel, and beauty products, so they decided to launch their own.
    They tell us about a technique they are terming ‘performance publishing’, about how they persevered through the early years, and how the digital publishing ecosystem rewards authenticity.
    In the news roundup Chris and Esther discuss the news that the Independent is in talks to take control of BuzzFeed and HuffPost in the UK, ask what the demise of Vice.com means for digital publishing, and ask if scale is well and truly dead. 
    Sign up to our daily newsletter at voices.media.

    • 47 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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