27 min
Basic Concepts for Music Success: Part 2 The ManageMental Podcast with Blasko and Mike Mowery
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- Music
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0.
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business.
1. Major labels want radio hits. They want an easy sell, so unless you create music that can get on radio immediately, a major label won’t be interested. This is what they do and they do it well, so if that’s your goal, you must give them what they want.
2. You must create on a regular basis. Fans have a very short attention span and need to be fed with new material constantly in order to stay at the forefront of their minds. What should you create? Anything and everything, from new original tunes to cover tunes, to electric versions to acoustic versions, to remixes to outtakes, to behind the scenes videos to lyric videos, and more. You may create it all at once, but release it on a consistent basis so you always have some fresh content available.
3. YouTube and Facebook are the new radio. Nurture your following there and release on a consistent basis. It’s where the people you want to reach are discovering new music, at least for now.
4. Growing your audience organically is best. Don’t expect your friends and family to spread the word, as they don’t count. If you can’t find an audience on your own merits, there’s something wrong with your music or your presentation. Find the problem, fix it, and try it again. The trick is finding that audience.
5. First and foremost, it all starts with the song. If you can’t write a great song that appeals to even a small audience, none of the other things matter much.
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Songwriting Collaborator – Do You Need One? https://found.ee/collaborator
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to askblasko@gmail.com
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0.
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business.
1. Major labels want radio hits. They want an easy sell, so unless you create music that can get on radio immediately, a major label won’t be interested. This is what they do and they do it well, so if that’s your goal, you must give them what they want.
2. You must create on a regular basis. Fans have a very short attention span and need to be fed with new material constantly in order to stay at the forefront of their minds. What should you create? Anything and everything, from new original tunes to cover tunes, to electric versions to acoustic versions, to remixes to outtakes, to behind the scenes videos to lyric videos, and more. You may create it all at once, but release it on a consistent basis so you always have some fresh content available.
3. YouTube and Facebook are the new radio. Nurture your following there and release on a consistent basis. It’s where the people you want to reach are discovering new music, at least for now.
4. Growing your audience organically is best. Don’t expect your friends and family to spread the word, as they don’t count. If you can’t find an audience on your own merits, there’s something wrong with your music or your presentation. Find the problem, fix it, and try it again. The trick is finding that audience.
5. First and foremost, it all starts with the song. If you can’t write a great song that appeals to even a small audience, none of the other things matter much.
----
Songwriting Collaborator – Do You Need One? https://found.ee/collaborator
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to askblasko@gmail.com
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
27 min